Apple Announces World AIDS Day 2014 Campaign for (RED)
November 23 2014 - 9:00PM
Business Wire
Popular Apps Turn (RED) to Fight AIDS
Apple Donating A Portion of Holiday Sales from Retail &
Online Stores
To mark World AIDS Day 2014, Apple® and leading app
developers are inviting customers to help (RED)
achieve the goal of an AIDS-free generation. For the next two
weeks, a special section of the App Store℠ called Apps for (RED)
will offer 25 apps with exclusive new content where all
proceeds will go directly to the Global Fund to fight AIDS. In
addition, Apple will donate a portion of sales at Apple’s
retail and online stores around the world on two of the biggest
shopping days of the year: Friday, November 28 and Monday, December
1.
“Apple is a proud supporter of (RED) because we believe the gift
of life is the most important gift anyone can give,” said Tim Cook,
Apple’s CEO. “For eight years, our customers have been helping
fight AIDS in Africa by funding life-saving treatments which are
having a profoundly positive impact. This year we are launching our
biggest fundraising push yet with the participation of Apple’s
retail and online stores, and some of the brightest minds in the
App Store are lending their talents to the effort as well.”
Apple and App Store developers will generate donations for (RED)
in several ways over the next two weeks:
- From Monday, November 24 through
Sunday, December 7, the App Store’s Apps for (RED) campaign
will feature 25 fan-favorite apps with exclusive new content. Every
time a customer purchases a participating (PRODUCT)RED app
or an exclusive In-App Purchase, all proceeds will
go to the Global Fund.
- On Friday, November 28, Apple customers
in the US will receive a special edition (RED) iTunes® gift card
with the purchase of select Apple products. For each gift card
distributed, Apple will also donate a percentage to the Global
Fund.
- On Monday, December 1—World AIDS
Day—Apple will donate a portion of every sale at Apple’s
retail and online stores to the Global Fund to fight AIDS.
“Apple isn't just in the fight to end AIDS. They are setting a
new bar for business, giving $75 million and counting to the
Global Fund as part of their partnership with (RED),” said Bono,
co-founder of (RED). “I couldn't be prouder to work with them.”
Apps for (RED) marks the first-ever global App Store initiative
in support of (RED). Participating developers have
created (RED)-inspired content and experiences for their fans
to enjoy, including:
- Angry Birds players can perfect their
bird-flinging with (RED)’s Mighty Feathers and challenge
themselves to a bonus golden egg level.
- Bubble Witch 2 Saga offers new
(PRODUCT)RED levels across all 17 episodes of the game. Gold
bar currency purchases will be donated to (RED).
- CSR Racing delivers new in-game thrills
with the highly anticipated Mercedes Benz-AMG GT.
- Clash of Clans warriors can prepare for
battle with special edition (PRODUCT)RED gems and display
a (RED) badge of honor on the village’s town hall.
- Clear’s users can perfect their
organizational skills with a new (PRODUCT)RED theme which appears
automatically with all new downloads.
- Cut the Rope 2 unveils a wide selection
of (PRODUCT)RED items including a new red hat, red touch
print, red balloons and a red ginger cookie.
- Despicable Me: Minion Rush reveals a
new Lifeguard minion that helps players boost their banana
collection skills by 200 percent.
- DJay 2’s spin tables turn (RED) and
offer DJs a special sound pack.
- FarmVille 2: Country Escape players can
“Roll out the RED Carpet” and purchase limited-time items such as
the Cozy Cow, St. Bernard and more.
- FIFA 15 Ultimate Team players can
compete in a (RED) Tournament and Team of the Week event.
All winners will be awarded football superstar and (RED)
Ambassador Rafa Marquez.
- Frozen Free Fall unveils a magical new
(RED) Challenge in the Kingdom of Arendelle, and offers an
exclusive combined offer of 1 power-up, 1 snowball and 3
lives.
- GarageBand® users can now purchase an
exclusive collection of 300 guitar, bass, synth and drum loops to
create even more amazing music.
- Kim Kardashian: Hollywood’s aspiring
celebrity players can treat themselves to (PRODUCT)RED items
including (BEATS)RED Solo2 headphones. Kris Jenner, the first
family member to join Kim’s in-app world, will make her in-game
debut on December 1.
- Heads Up! competition heats up with an
exclusive new deck featuring (RED) words.
- The Human Body debuts the Immune System
feature, educating users on how the body fights pathogens. The
accompanying handbook features a new section on HIV/AIDS.
- Kitchen Stories Cookbook will offer a
special-edition holiday recipe pack, featuring dishes from renowned
chefs Mario Batali, Martha Stewart, Luke Holden and Michael
Lomonaco.
- Monument Valley offers a whole new
chapter of Ida’s Journey, marking the final new feature of the
game.
- Over customers have access to a wide
selection of (PRODUCT)RED fonts and inspiring artwork,
specially created by six artists. Users can share photos with the
(RED) brackets overlay to help spread awareness.
- Paper by FiftyThree enthusiasts can
enjoy a new (PRODUCT)RED Essentials Pack including Sketch,
Outline, Write, Color and Mixer tools.
- Puzzle & Dragons players have
exclusive access to the new (PRODUCT)RED magic stone.
- Rayman Fiesta Run introduces a new
(RED) edition to their wacky Fiesta world, and players can purchase
a pack of three new costumes for Rayman, Globox and Teensy
characters.
- Star Walk 2 users can learn more about
Mars with the comprehensive new RED Planet feature.
- Sims FreePlay features a special
community challenge that unlocks various rewards, and players can
purchase limited-edition (PRODUCT)RED items such as a swimming
pool, party plane and piñata.
- Threes! turns (RED) with a
limited-edition (PRODUCT)RED theme.
- Toca Boca paints Toca Town (RED)! Kids
can discover new (RED) diamonds, sample (RED) ice cream in the
app and look for other surprises throughout the game.
More information about Apple’s World AIDS Day 2014 campaign,
including Apps for (RED), is available
at www.apple.com/red.
Apple designs Macs, the best personal computers in the world,
along with OS X, iLife, iWork and professional software. Apple
leads the digital music revolution with its iPods and iTunes
online store. Apple has reinvented the mobile phone with its
revolutionary iPhone and App Store, and is defining the future
of mobile media and computing devices with iPad.
© 2014 Apple Inc. All rights reserved. Apple, the Apple logo,
Mac, Mac OS, Macintosh, App Store, iTunes and GarageBand are
trademarks of Apple. Other company and product names may be
trademarks of their respective owners.
AppleNick Leahy, 408-862-5012nleahy@apple.comorLisa
Israel, 408-974-2118lisrael@apple.com
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