Synchrony Financial’s Optimizer+plus Takes Top Advertising Effectiveness Awards
October 31 2014 - 4:05PM
Business Wire
Synchrony Financial (NYSE:SYF), one of the nation’s premier
consumer financial services companies, has earned six Platinum and
Silver awards in the 2014 Summit Marketing Effectiveness Award
(Summit MEA) competition for multiple marketing communication
initiatives for its Optimizer+plus branded, FDIC-insured savings
products through Synchrony Bank.
Synchrony Bank and its in-house creative agency, The Studio,
were recognized by Summit International Awards (SIA) with three
Platinum awards for its “Plus Reveal” print and digital campaign
and Diamond Customer Brochure. The team was also awarded three
Silver awards for its “Great Situations” and “Objects”
campaigns.
“It is an honor to be recognized with Summit Marketing
Effectiveness Awards across several different programs,” said Toni
White, chief marketing officer for Synchrony Financial. “Our entire
team and in-house agency worked creatively to develop and execute
these outstanding campaigns, and we continue to focus on educating
the public about the value and unique benefits our bank
offers.”
The Summit MEA acknowledge the contribution of advertising and
communication content and the achievement Synchrony Bank’s business
goals. Conducted by a group of dedicated industry professionals,
the Summit MEA are unique in reinforcing the goal of marketing
communications to change, influence or reinforce a target
audience's knowledge, attitudes or beliefs. Using this premise as a
basis for its evaluation criteria, the competition is conducted
using a blind judging process.
“Distinguishing between creativity and effectiveness is a
difficult task, so winning a Summit MEA is a significant
achievement,” said Jocelyn Luciano, executive director for the
Summit International Awards. “The combination of experienced judges
and our tough criteria ensures that only deserving submissions
receive Summit MEA recognition.”
About Summit International Awards
The Summit International Awards (SIA) organization is dedicated
to furthering excellence in the communications industry. It
administers three distinguished award competitions throughout the
year with the goal of raising the awareness of companies and
individuals who have the creative and marketing talent to go beyond
the ordinary.
Throughout its 19-year history, the organization has established
itself as one of the premier arbiters of communication excellence.
Using stringent evaluation criteria and blind judging processes,
its competitions reward only those firms whose work exemplifies the
best in its class. Companies from all over the world invest their
promotional dollars for the opportunity to be recognized as a
Summit International Award winner. The organization conducts three
awards each year: Summit Creative Award, Summit Emerging Media
Award and Summit Marketing Effectiveness Award. Additional
information about the Summit International Awards and its programs
is available at www.summitawards.com.
About Synchrony Financial
Synchrony Financial (NYSE: SYF), formerly GE Capital Retail
Finance, is one of the premier consumer financial services
companies in the United States. Our offerings include private label
and co-branded credit cards, promotional financing and installment
lending, loyalty programs, and Optimizer+plus branded FDIC-insured,
award-winning savings products through Synchrony Bank. Our roots in
consumer finance trace back to 1932, and today we are the largest
provider of private label credit cards in the United States based
on purchase volume and receivables. We provide a range of credit
products through programs we have established with a diverse group
of national and regional retailers, local merchants, manufacturers,
buying groups, industry associations and healthcare service
providers to help generate growth for our partners and offer
financial flexibility to our customers. Through our partners’ more
than 300,000 locations across the United States and Canada, and
their websites and mobile applications, we offer our customers a
variety of credit products to finance the purchase of goods and
services. More information can be found at www.myoptimizerplus.com,
www.synchronyfinancial.com and twitter.com/SYFNews.
©2014 Synchrony Bank/Synchrony Financial, All rights
reserved.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20141031005949/en/
For Synchrony FinancialCristy Williams,
855-791-8007media.relations@synchronyfinancial.com
Synchrony Financiall (NYSE:SYF)
Historical Stock Chart
From Mar 2024 to Apr 2024
Synchrony Financiall (NYSE:SYF)
Historical Stock Chart
From Apr 2023 to Apr 2024