IRVINE, Calif., Oct. 27, 2014 /PRNewswire/
-- WD®, a Western Digital (NASDAQ: WDC) company and
storage industry leader, today announced the expansion of its
award-winning WD Purple™ line of 3.5-inch hard drives for video
surveillance applications, with the release of the 6 TB capacity.
Video surveillance is a highly data-rich application within the
"Internet of Things (IoT)" ecosystem. WD Purple hard drives excel
in new and existing home and small business security system
environments with up to eight hard drives and up to 32
high-definition (HD) video cameras. Available today, WD Purple hard
drives are being offered in capacities from 1 TB up to 6 TB.
"Video surveillance has long been a pioneering
Internet-of-Things application. Driven by machine-to-machine
interaction between high-resolution, high-bit-rate video cameras
and high-capacity surveillance video recorders, IoT applications
bring access and big data analytics to improve user's security,"
said Matt Rutledge, senior vice
president and general manager of WD's Storage Technology group. "WD
Purple 6 TB drives enable innovation in this fast growing
market."
Features
WD Purple hard drives are equipped with exclusive WD
technologies, including:
- AllFrame™ - In conjunction with ATA streaming, AllFrame
reduces video frame loss, improves playback and increases the
number of drive bays supported. WD Purple includes exclusive
firmware enhancements that enable improved playback and minimize
interruptions within a surveillance system.
- IntelliSeek™ Technology - With low power consumption
playing a crucial role in high-temperature always-on surveillance
environments, IntelliSeek™ technology calculates the optimum seek
speeds for the system workload, enabling lower power consumption
and reducing noise and vibration.
Engineered for Compatibility
Built for seamless integration into new or existing video
surveillance systems, WD Purple hard drives are designed and tested
to surveillance-class standards and are compatible with
industry-leading chassis and chip-sets. First introduced in
February 2014 with the launch of WD
Purple, WD worked closely with surveillance partners to develop a
proprietary benchmark to define and demonstrate performance in
surveillance systems. Tests of WD Purple hard drives indicate
superior performance to competitive surveillance-class brands of
storage, especially as cameras, channel count and workloads
increase. A special Compatibility Selector is available to assist
customers with surveillance drive selection at:
http://www.wd.com/en/products/products.aspx?id=1210.
Price and Availability
Shipping now through select distributors and resellers, WD
Purple surveillance-class hard drives are now available from 1 TB
to 6 TB capacities and covered by a three-year limited warranty.
MSRP for the 3.5-inch 6 TB drive, model #: (WD60PURX) is
$329.99. Additional information about
WD Purple hard drives and limited warranty terms may be found on
the company website at http://products.wd.com/wdpurple.
WD Purple Surveillance Hard Drive Launch Partners
Hikvision Digital Technology Co.
"The 4K HD surveillance technology gradually becomes popular.
Today, with the brand new WD Purple 6 TB's giant capacity, the 4K
HD technology in surveillance application can make a big leap
forward and soon become a mainstream surveillance solution. WD
Purple will benefit many of our customers with more advanced
surveillance products are provided," said Zheng Weirong, senior
product manager of China marketing
center of Hikvision.
Uniview Technology Co.
"Our surveillance products network is ranged from northern
extreme cold areas to southern tropical part in China with 430 safe cities projects operating.
As the core part in surveillance storage systems, WD's surveillance
drive is always our trustworthy choice. Its high compatibility and
reliability can fulfill the demand in 24x7 continuous surveillance
video storage. New WD Purple 6 TB is highly expected for its bigger
capacity and advanced technology to help us in managing daily
increasing HD surveillance data," said Liu Changkang, CTO of
Uniview.
Dahua Security
"WD brings the surveillance industry an exciting product. WD
Purple 6 TB helps us to solve the problems in dealing with growing
storage demand," said Yang Wenzhao, storage product marketing
director of Dahua Technology. "Expansion in capacity means not only
more storage volume but more assistance to the popularity of 4K HD
technology application. With WD's continuous investment in market
and product developing, it secures to achieve our common goals in
making our society better under providing more advanced
surveillance products. We look forward to further co-operation and
extending our market together."
UIT Co.
"WD is one of our most important surveillance storage
partners and we have accumulated trust through our long
partnership," said Tony Chen,
chairman and CEO of United Information Technology (UIT). "WD Purple
6 TB will be our first choice storage solution in our new products.
With the support of the WD Purple 6 TB giant capacity, we expect to
provide better surveillance solutions in the aspect of safe city
and smart transport application."
QNAP Systems
"As the surveillance market extends to monitoring with 4K
displays, we envision that many users will begin adopting 4K IP
cameras that record videos, which are four times larger than videos
from 1080p IP cameras," said David
Chiang, general manager of QNAP Security. "With the offering
of WD Purple 6 TB hard drive, our users can enjoy higher capacities
for storage-intensive surveillance applications with 24/7
reliability."
Intelbras
"We are very excited with the new 6 TB WD Purple hard drive,"
said Juan Carrillo, product manager
of Intelbras Security. "The average recording resolution in CCTV
products is going through a revolution, demanding larger reliable
drives. The combination of high capacity WD Purple drives with
Intelbras high resolution recorders will be a huge success in
Brazil."
About WD
WD, a Western Digital company, is a long-time innovator and
storage industry leader. As a storage technology pacesetter, the
company produces reliable, high-performance hard disk drives and
solid state drives. These drives are deployed by OEMs and
integrators in desktop and mobile computers, enterprise computing
systems, embedded systems and consumer electronics applications, as
well as by the company in providing its own storage products. WD's
leading storage devices and systems, networking products, media
players and software solutions empower people around the world to
easily save, store, protect, share and experience their content on
multiple devices. WD was established in 1970 and is headquartered
in Irvine, California. For more
information, please visit the company's website at www.wd.com.
Western Digital Corp. (NASDAQ: WDC), Irvine, Calif., is a global provider of
products and services that empower people to create, manage,
experience and preserve digital content. Its companies design and
manufacture storage devices, networking equipment and home
entertainment products under the WD, HGST and G-Technology brands.
Visit the Investor section of the company's website
(www.westerndigital.com) to access a variety of financial and
investor information.
Western Digital, WD, the WD logo are registered trademarks of
Western Digital Technologies, Inc. in the U.S. and other countries;
WD Purple and IntelliSeek are trademarks of Western Digital
Technologies, Inc. in the U.S. and other countries. Other marks may
be mentioned herein that belong to other companies. As used for
storage capacity one gigabyte (GB) = 1 billion bytes, one terabyte
(TB) = one trillion bytes. Total accessible capacity varies
depending on operating environment. The amount of surveillance
footage that can be stored on a hard drive will vary based on the
file size and format settings within a surveillance system and
capacity of the hard drive. Performance and capture of surveillance
footage will vary depending on your surveillance system hardware
and software components, configurations, design and settings. See
support.wdc.com for limited warranty terms and
conditions.
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SOURCE WD