Epicentral® Power Users Shared Insights into
the Many Benefits of TransAct’s Industry-Leading Bonusing
System
TransAct Technologies Incorporated (Nasdaq:TACT) (“TransAct” or
“the Company”), a global leader in market-specific solutions,
including printers, terminals, software and other products for
transaction-based and other industries, recently hosted its first
annual Epicentral® User Conference where current Epicentral users
shared first-hand the incredible performance benefits the Company’s
revolutionary Epicentral promotional and bonusing solution is
delivering to their gaming operations. Held immediately prior to
the Global Gaming Expo (G2E®) in Las Vegas on September 29, 2014,
the Epicentral User Conference brought together current Epicentral
power users to share ideas, see how users are utilizing the latest
system from TransAct and learn how to leverage Epicentral to
generate enhanced performance across their electronic gaming
machine floors and drive increased revenue in their casinos.
“We have found that current users are often the best advocates
for the significant improvements that the Epicentral promotion and
bonusing system is driving across their electronic gaming
operations. To that end, our first annual Epicentral User
Conference was an important forum to bring together users to share
ideas and explore new ways to put our system to use while providing
TransAct with insights into potential future enhancements that
could deliver additional performance benefits for our casino
partners,” said Bart C. Shuldman, Chairman and Chief Executive
Officer of TransAct Technologies. “Epicentral is clearly delivering
operational benefits for our customers as proven by the incredible
real world performance data we have seen from its deployment in 11
casinos to date and we believe that by fostering a community of
users focused on harnessing the power of Epicentral to transform
slot floors, potential customers will seek out our system and
explore the benefits it can have on their own operations.”
Deployed in conjunction with both the Company’s ServerPort™ and
Epic® 950 ticket printer installed in each gaming device,
Epicentral easily connects to all slot machines and electronic
table games, regardless of manufacturer, providing unmatched
flexibility and allowing operators to address their entire floor
with a single solution. Epicentral is the gaming industry’s only
enterprise-level software solution that allows casino operators and
their marketing teams to deliver targeted coupons and bonuses to
players directly at the slot machine or electronic table game, all
in real-time. Since its introduction, the system has consistently
delivered proven, meaningful performance in ongoing floor-wide
marketing programs and is currently deployed across over 10,500
electronic gaming machines at 11 casinos.
To-date, customers have reported a 46% average increase in slot
handle the evening of a coupon-drawing promotion, a 100% increase
in lower-tier player average daily theoretical (ADT), a 37%
increase in weekday afternoon slot handle, a 14% increase in
average player time on device, a 60% increase in new player
enrollment in their loyalty programs, a 34% increase in the number
of returning players, an 87% redemption rate of coupons that
encourage mid-week visits, and an 86% increase in points earned by
players club members.
Tracey Chernay, Executive Vice President of Global Casino,
Gaming and Lottery for TransAct Technologies, added, “We are
excited by the success of our first Epicentral User Conference and
expect the event to evolve and grow in the coming years as
additional customers harness the power of Epicentral to improve the
performance of their electronic gaming machines. Our customers have
been extremely vocal in praising the benefits of our revolutionary
promotion and bonusing system, as evidenced by the turnout at the
Conference and the addition of John Strydom from Hippodrome Casino
to our in-booth programming at G2E, and we believe this will help
drive further industry interest in Epicentral. The entire team at
TransAct thanks our inaugural attendees and we look forward to
presenting a more in-depth event next year.”
For more information about the Epicentral print system and the
Company’s Epic series of gaming device printers, please visit
http://www.transact-tech.com.
About TransAct Technologies Incorporated
TransAct Technologies Incorporated is a leader in developing and
manufacturing market-specific solutions, including printers,
terminals, software and other products for transaction-based and
other industries. These industries include casino and gaming,
lottery, food safety, banking, point-of-sale, hospitality, oil and
gas, medical and mobile. Each individual market has distinct,
critical requirements for printing and the transaction is not
complete until the receipt and/or ticket is produced. TransAct
printers and products are designed from the ground up based on
market-specific requirements and are sold under the Ithaca®,
RESPONDER, Epic, EPICENTRAL® and Printrex® product brands. TransAct
distributes its printers and terminals through OEMs, value-added
resellers, selected distributors, and direct to end-users. TransAct
has over 2.5 million printers and terminals installed around the
world. TransAct is also committed to providing world-class printer
service, spare parts, accessories and printing supplies to its
growing worldwide installed base of printers. Through its TransAct
Services Group, TransAct provides a complete range of supplies and
consumable items used in the printing and scanning activities of
customers in the hospitality, banking, retail, gaming, government
and oil and gas exploration markets. Through its webstore,
http://www.transactsupplies.com, and a direct selling team,
TransAct addresses the on-line demand for these products. TransAct
is headquartered in Hamden, CT. For more information, please visit
http://www.transact-tech.com or call 203.859.6800.
Epicentral and Epic are registered trademarks of TRANSACT
Technologies Incorporated. ©2014 TRANSACT Technologies
Incorporated. All rights reserved.
Forward-Looking Statements
Certain statements in this press release include forward-looking
statements. Forward-looking statements generally can be identified
by the use of forward-looking terminology, such as "may", "will",
"expect", "intend", "estimate", "anticipate", "believe" or
"continue" or the negative thereof or other similar words. All
forward-looking statements involve risks and uncertainties,
including, but are not limited to, customer acceptance and market
share gains, both domestically and internationally, in the face of
substantial competition from competitors that have broader lines of
products and greater financial resources; our competitors
introducing new products into the marketplace; our ability to
successfully develop new products; our dependence on significant
customers; our dependence on significant vendors; dependence on
contract manufacturers for the assembly of a large portion of our
products in Asia; our ability to protect intellectual property; our
ability to recruit and retain quality employees as the Company
grows; our dependence on third parties for sales outside the United
States, including Australia, New Zealand, Europe, Latin America and
Asia; the economic and political conditions in the United States,
Australia, New Zealand, Europe, Latin America and Asia; marketplace
acceptance of new products; risks associated with foreign
operations; the availability of third-party components at
reasonable prices; price wars or other significant pricing
pressures affecting the Company's products in the United States or
abroad; risks associated with potential future acquisitions; our
new line of food safety and oil and gas products will drive
increased adoption by customers; the outcome of the lawsuit between
TransAct and Avery Dennison Corporation; and other risk factors
detailed from time to time in TransAct's reports filed with the
Securities and Exchange Commission. Actual results may differ
materially from those discussed in, or implied by, the
forward-looking statements. The forward-looking statements speak
only as of the date of this release and the Company assumes no duty
to update them to reflect new, changing or unanticipated events or
circumstances.
Investor:TransAct Technologies IncorporatedSteve
DeMartino, 203-859-6810President and Chief Financial
OfficerorJCIRRichard Land, Joseph Jaffoni, Jim
Leahy212-835-8500tact@jcir.com
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