Legendary Drummer and Recording Artist
Turned Style Icon Set to Appear in Relaxed Fit® Footwear
Campaign
The world’s most famous drummer—Ringo Starr—will be bringing his
legendary talents and style to SKECHERS where he’s set to appear in
the footwear company’s global marketing campaign for SKECHERS
Relaxed Fit footwear. The new multimedia campaign featuring Ringo
will begin in Spring 2015.
Ringo Starr (Image courtesy of Rob
Shanahan)
Ringo’s campaign will kick off with a new television spot that
follows the humorous tone that has become a signature of the
Relaxed Fit footwear commercials. Up until now, the series has
focused on celebrities from the sports world including Joe Montana,
Mark Cuban, Joe Namath, Pete Rose, as well as Mariano Rivera in ads
coming early next year. The campaign starring Ringo Starr will
extend across all media with the musician also appearing in print,
outdoor, online and point-of-sale materials through June 2016.
“We are incredibly excited to be working with such an amazing
world-renowned artist as Ringo Starr,” said Michael Greenberg,
president of SKECHERS. “Ringo possesses the charm, cool charisma
and instant global recognition that will elevate awareness for our
popular Relaxed Fit footwear collection both in the United States
and especially around the world. And his recent modeling gig with a
high-end designer shows Ringo is not only a music icon, but also a
style icon. As we move from the sports world to the music world
with this campaign, Ringo is the perfect ambassador to illustrate
how our comfortable footwear helps keep you relaxed in any
situation.”
After more than a half century in the music industry, Ringo has
released 17 solo albums and continues to tour the globe with his
All Starr Band. Beyond his acclaim in the recording industry, this
year the artist released a children’s book—Octopus’s Garden—adapted
from the whimsical song he wrote 46 years ago. Ringo is also known
for his philanthropy and his involvement with the anti-violence
#peacerocks campaign through the David Lynch Foundation being one
recent example that led to his winning at the GQ Men of the Year
Awards for his humanitarian work.
Relaxed Fit from SKECHERS footwear offers fashionable appeal
with a spacious design that features a roomier fit, a unique
Skechers Memory Foam footbed and instant comfort. The men’s
footwear line is available in SKECHERS retail stores as well as
department and footwear stores worldwide.
ABOUT RINGO STARR
In January 2014, Ringo Starr's musical legacy was celebrated
when The David Lynch Foundation honored him with the ‘Lifetime of
Peace & Love Award.’ The event included star-studded tributes
to Ringo’s extensive catalog that was broadcast on AXS July 13,
2014. Participating artists included Joe Walsh, Ben Harper, Ben
Folds, Brendan Benson, Bettye LaVette, The Head & The
Heart and Jesse Elliot and Lindsey McWilliams of Ark Life, with an
equally stellar backing band featuring Don Was, Benmont Tench,
Peter Frampton, Steve Lukather and Kenny Arnoff.
Also in January, Ringo performed his song “Photograph” on the
GRAMMYS, by him jumping on the kit during his old band mate, Paul
McCartney’s performance. Ringo & Paul then performed together
again the following evening, this time playing several songs for
the Emmy Award-nominated taping of CBS’ “The Beatles, A Grammy
Salute; The Night That Changed America,” celebrating the 50th
Anniversary of their first U.S. visit and appearance on the Ed
Sullivan Show.
In February, "Octopus's Garden," a children's book based on
Ringo's lyrics, was published. This book arrived on the heels of
December's PHOTOGRAPH limited-edition book, a personal collection
of rare and previously unseen photographs.
About SKECHERS USA, Inc.
SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach,
California, designs, develops and markets a diverse range of
lifestyle footwear for men, women and children, as well as
performance footwear for men and women. SKECHERS footwear is
available in the United States via department and specialty stores,
Company-owned SKECHERS retail stores and its e-commerce website,
and in over 100 countries and territories through the Company’s
international network of subsidiaries in Canada, Brazil, Chile,
Japan, and across Europe, as well as through joint ventures in Asia
and distributors around the world. For more information, please
visit skechers.com, and follow us on Facebook
(facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, the Company’s future
growth, financial results and operations, its development of new
products, future demand for its products and growth opportunities,
its planned opening of new stores, advertising and marketing
initiatives, and the expansion and automation plans for the
Company’s European Distribution Center. Forward-looking statements
can be identified by the use of forward-looking language such as
“believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,”
“project,” “will be,” “will continue,” “will result,” “could,”
“may,” “might,” or any variations of such words with similar
meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially
from those projected in forward-looking statements. Factors that
might cause or contribute to such differences include the
resignation of the Company’s former independent registered public
accounting firm, and its withdrawal of its audit reports with
respect to certain of the Company’s historical financial
statements; international, national and local general economic,
political and market conditions including the ongoing global
economic slowdown and market instability; entry into the highly
competitive performance footwear market; sustaining, managing and
forecasting costs and proper inventory levels; losing any
significant customers, decreased demand by industry retailers and
cancellation of order commitments due to the lack of popularity of
particular designs and/or categories of products; maintaining brand
image and intense competition among sellers of footwear for
consumers; anticipating, identifying, interpreting or forecasting
changes in fashion trends, consumer demand for the products and the
various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other
factors referenced or incorporated by reference in the Company’s
annual report on Form 10-K for the year ended December 31, 2013,
and its Form 10-Q for the quarter ended June 30, 2014. The risks
included here are not exhaustive. The Company operates in a very
competitive and rapidly changing environment. New risks emerge from
time to time and the companies cannot predict all such risk
factors, nor can the companies assess the impact of all such risk
factors on their respective businesses or the extent to which any
factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not
place undue reliance on forward-looking statements as a prediction
of actual results. Moreover, reported results should not be
considered an indication of future performance.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20141020005228/en/
SKECHERS USA, Inc.Jennifer Clay310-937-1326
Skechers USA (NYSE:SKX)
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