LOS ANGELES, October 8, 2014 /PRNewswire/ --
Sinclair Broadcast Group and Technicolor (Euronext Paris: TCH ;
OTCQX: TCLRY) delivered an industry first by successfully deploying
Technicolor's ATSC 3.0 4K UltraHD testbed platform and receiving an
over-the-air signal. The Technicolor platform, based on open audio,
video and transport standards including Scalable HEVC (SHVC),
MPEG-H audio and MPEG-MMT transport, has been integrated into
Sinclair's experimental OFDM transmission system in Baltimore, Maryland. The impact of this
deployment is that broadcasters will be able to deliver the highest
quality content, inclusive of 4K UltraHD live broadcast in a
simultaneous transmission to consumers both at home and
on-the-go.
"Technicolor has created an integrated platform, not just a
single component such as audio or video, which enables us to do
real-world deployments and testing of this exciting next generation
ATSC 3.0 technology," said Vince
Pizzica, Senior Executive Vice President of Corporate
Development and Technology for Technicolor. "Our testbed has been
designed around open standards, with robustness in mind to ensure
delivery of high quality programming to all devices. Transmitting
over-the-air for a speed of 70mph in a real-world scenario
demonstrates our 'systems approach' to solving market and customer
issues."
"Sinclair continues to work to bring future value to all
broadcast stakeholders, a future where HDTV and new services can be
reliably delivered to tablets and portable devices, and 4K UltraHD
to our home audience," stated Mark
Aitken, Vice President of Advanced Technology for Sinclair.
"These new revenue opportunities bring local broadcasters to the
forefront of serving our local markets. Our viewers are
increasingly mobile in all that they are engaged and the
technologies we are demonstrating bring new alternatives in the
delivery of media content to consumers."
This is the first successful broadcast of Scalable HEVC (SHVC)
compression anywhere in the world. This is also the first
successful integration of MPEG-MMT A/V transport technology, which
is enhanced with Technicolor's fast channel change and staggercast
technologies to ensure consumers do not lose audio capabilities
even when reception and video are not seamless experiences. All of
these elements will work together to deploy the first ATSC 3.0 live
experimental transmission in which live 4K scalable video and audio
will be delivered over the air and live-streamed onto mobile
devices.
Scalable HEVC translates bits from a network data stream into a
picture by breaking up video bit streams into subsets that add
layers of quality and resolution to video signals. Our
platform allows us to flexibly adapt to sub-par network connections
by dropping these bit stream subsets or packets in order to reduce
the frame rate, resolution or bandwidth consumption of a picture,
which prevents the picture from breaking up. For example, a mobile
phone would receive only the base layer or bit stream while a
high-definition TV or video conferencing console would receive both
the base layer and bit stream subset or enhancement layer.
About Technicolor
Technicolor, a worldwide technology leader in the media and
entertainment sector, is at the forefront of digital innovation.
Our world class research and innovation laboratories enable us to
lead the market in delivering advanced video services to content
creators and distributors. We also benefit from an extensive
intellectual property portfolio focused on imaging and sound
technologies, based on a thriving licensing business. Our
commitment: supporting the delivery of exciting new experiences for
consumers in theaters, homes and on-the-go. Euronext Paris:
TCH http://www.technicolor.com
Technicolor shares are on the NYSE Euronext Paris exchange
(TCH) and traded in the USA on the
OTCQX marketplace (TCLRY).
Contacts
Press contact: +1-818-371-0006
season.skuro@technicolor.com
Investor relations: +33-1-41-86-55-95
Investor.relations@technicolor.com
SOURCE Technicolor