Williams-Sonoma, Inc. Announces Strategic Franchise Partnership and Expansion to Mexico
October 01 2014 - 5:00PM
Business Wire
Iconic Home Furnishings Brands to Open Stores
in Mexico in 2015
Williams-Sonoma, Inc. (NYSE: WSM) announced today that it will
bring its family of home furnishings brands to Mexico through a
franchise agreement with Distribuidora Liverpool, S.A. de C.V., the
country’s leading department store chain. The multi-year agreement
includes both store and e-commerce rights in Mexico for the
following brands in the Williams-Sonoma, Inc. portfolio:
Williams-Sonoma, Williams-Sonoma Home, Pottery Barn, Pottery Barn
Kids, PBteen and West Elm. The first stores are expected to open in
2015.
“We are pleased to announce another strategic global expansion
opportunity with our new partner, Distribuidora Liverpool,” said
Laura Alber, President and Chief Executive Officer of
Williams-Sonoma, Inc. “Distribuidora Liverpool’s market expertise
and extensive supply chain will allow us to deliver the same high
quality of service that we provide in the United States and around
the world. We look forward to opening the doors of our first stores
in Mexico.”
“We’re excited to help bring the brands, products and services
of Williams-Sonoma, Inc. to Mexico,” said Graciano Guichard,
Commercial Affairs Director of Distribuidora Liverpool, S.A. de
C.V. “This partnership represents an important global step for both
of our companies.”
ABOUT WILLIAMS-SONOMA, INC.
Williams-Sonoma, Inc. is a specialty retailer of high-quality
products for the home. These products, representing eight distinct
merchandise strategies – Williams-Sonoma, Pottery Barn, Pottery
Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation,
and Mark and Graham – are marketed through e-commerce websites,
direct mail catalogs and 589 stores. Williams-Sonoma, Inc.
currently operates in the United States, Canada, Australia and the
United Kingdom, offers international shipping to customers
worldwide, and has unaffiliated franchisees that operate stores in
the Middle East and the Philippines.
ABOUT DISTRIBUIDORA LIVERPOOL, S.A. De
C.V.
Distribuidora Liverpool is a Mexican retail company which sells
a wide variety of products such as clothing and accessories for
men, women and children, articles for home, furniture, cosmetics
and other consumer products, through the biggest chain of
department stores in Mexico. Liverpool has a significant presence
in the Mexican Capital city and 30 states of the Mexican Republic.
Liverpool sells products to customers through a total of 100
department stores, 70 under the name “Liverpool”, 24 under the name
“Fábricas de Francia” and six more under the name “Liverpool Duty
Free” as well as through 22 specialized boutiques for clothing and
cosmetics.
FORWARD-LOOKING
STATEMENTS
This press release contains forward-looking statements that
involve risks and uncertainties, as well as assumptions that, if
they do not fully materialize or prove incorrect, could cause our
results to differ materially from those expressed or implied by
such forward-looking statements. Such forward-looking statements
include statements related to the success of our franchise
operations in Mexico and our global expansion strategy. The risks
and uncertainties that could cause our results to differ materially
from those expressed or implied by such forward-looking statements
include the risk that the anticipated franchise stores or ecommerce
in Mexico do not open on schedule or are not successful, that the
overall franchise operations are not successful, and that we are
not able to continue to execute our global expansion strategy as
planned. These and other risks and uncertainties are described more
fully in our Annual Report on Form 10-K for the fiscal year ended
February 2, 2014 and all subsequent quarterly reports on Form 10-Q
and current reports on Form 8-K. All forward-looking statements in
this press release are based on information available to us as of
the date hereof, and we assume no obligation to update these
forward-looking statements.
WILLIAMS-SONOMA, INC.Patrick J. Connolly, 415-616-8746EVP,
Strategy and Business Developmentpconnolly@wsgc.com
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