NCM Media Networks Launches its Turbo Initiative Nationwide, Bringing Shorter Cinema Advertising Lead Times to the Big Screen
September 29 2014 - 3:05PM
Business Wire
Largest Cinema Network in the U.S. Rolls out
New Turbo MediaDigital Delivery System to Get Ads On-Screen
within 72 Hours
After a successful test launch in the Southern California region
earlier this year, NCM Media Networks, the largest national cinema
network in the U.S., is rolling out its Turbo initiative to
accelerate the delivery time of media from proposal to on-screen
across its network of movie theaters nationwide.
Turbo shortens the lead-times for local and regional advertisers
to run their ads in NCM’s FirstLook pre-show to less than 72 hours,
which is a significant improvement over the cinema industry’s
current standard turn-around time frame of 10-20 days. For the
first time, NCM’s Turbo will give businesses that rely on
time-sensitive promotional advertising strategies, such as car
dealerships, retail stores and QSRs, the opportunity to take
advantage of the power of cinema.
“The national launch of Turbo opens the door for many brands who
may have previously felt restricted by timing to add cinema to
their video media plans,” said Cliff Marks, president of sales and
marketing with NCM Media Networks. “We saw a significant uptick in
business during our California test, and we’re excited to roll
Turbo out to our full network. Turbo puts NCM on par with the
timing capabilities of other national video networks, and it is
great to be able to offer this new option to our clients.”
About National CineMedia
(NCM)
National CineMedia operates NCM Media Networks, the #1 weekend
network in America and the largest cinema advertising network
reaching moviegoers on-screen, on-site, online and on mobile
devices. NCM offers captivating entertainment content, national
reach and unparalleled audience engagement across its digital
in-theater network of over 19,800 screens (100% percent digital) in
over 1,500 theaters in 183 Designated Market Areas® (49 of the top
50). During 2013, over 710 million moviegoers attended theaters
that exclusively present NCM’s FirstLook pre-show program,
including AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings,
Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC), and 40
other leading regional theater circuit affiliates. National
CineMedia, Inc. (NASDAQ: NCMI) owns a 45.8% interest in and is the
managing member of National CineMedia LLC. For more information,
visit www.ncm.com. (NCMI-A)
NCM Media NetworksAmy Jane Finnerty,
212-931-8117amy.finnerty@ncm.comorLeslie Obletz,
212-931-8119leslie.obletz@ncm.com
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