SAN FRANCISCO, Sept. 22, 2014 /PRNewswire/ -- Menlo Logistics,
the US$1.5 billion global logistics
and supply chain management subsidiary of Con-way Inc. (NYSE: CNW),
today announced the introduction of an updated brand, a new tagline
and new website designed to present Menlo to the market as the
leader in supply chain and logistics solutions built on customer
innovation.
The rebranding of Menlo is the result of extensive research with
senior logistics professionals globally to gain a greater
understanding of the company's brand, the key value attributes of
it, as identified by customers, employees and other influencers;
and how the brand defines and reinforces Menlo's core value
proposition.
As a result of the research, Menlo has updated its brand to be
known as Menlo Logistics across all operations and locations. The
company also adopted "Customer Innovation" as its new tag line to
better reflect Menlo's culture of innovation and its focus on
measured and validated performance for customers.
"Our new brand speaks to the heart of high performing supply
chain management, which is customer innovation," said Robert W. Bassett, vice president of sales and
marketing at Menlo Logistics. "Our customers trust us to deliver
solutions tailored to their business, and while our work is built
on a foundation of core values and Lean experience and expertise,
we are successful because of our ability to adapt and manage custom
supply chain solutions that drive measurable results."
Menlo's new website is the interactive element of the brand
launch, providing a meaningful experience for visitors by creating
a hub of information valuable to a variety of audiences. Features
include attractive and efficient site navigation with enhanced
search capability and expert content about supply chain management,
Lean operations and the value of third-party transportation
management, logistics and supply chain engineering services as
delivered to various industries.
The website officially launched on Sept.
18, 2014 and can be found at www.menlologistics.com.
About Menlo Logistics
Menlo Logistics, LLC, is
a US$1.5 billion global provider of
logistics, transportation management and supply chain services with
operations in five continents, including North America. As a third-party logistics
provider, San Francisco,
California-based Menlo Logistics' services range from
dedicated contract logistics to warehouse and distribution
management, transportation management, supply chain reengineering
and other value-added services including packaging, kitting, order
fulfillment and light assembly through a strategic network of
multi-client and dedicated facilities.
With nearly 20 million square feet of dedicated warehouse space
in North America, the Asia Pacific, Europe and Latin
America, and industry-leading technologies, Menlo Logistics
creates effective, integrated solutions for the transportation and
distribution needs of leading businesses around the world.
Menlo Logistics, LLC, is a subsidiary of Con-way Inc. (NYSE:
CNW), a $5.5 billion diversified
freight transportation and logistics company.
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SOURCE Menlo Logistics