NEWARK, Ohio, July 30, 2014 /PRNewswire/ -- Tomboy
Tools® is widening its scope with a new name
and logo, new products, new categories and new marketing
initiatives, the company announced today.
From now on, the company will do business under the name
Project Home™, with the tag line, "Making your vision
real." The company will continue to use the brand name
Tomboy Tools for its line of tools that are designed especially for
women.
CEO Janet Rickstrew said that the
new company name and initiatives mark what she anticipates to be an
important step in the company's development. "We are very
excited about these actions, because we expect they will help
define who we are and better show our growing scope of interest,"
said Ms. Rickstrew. "We believe that we can resonate with all
women who are in tune with keeping themselves and their families
safe and secure."
"We want to show women how to keep their homes organized,
maintained and beautiful. In other words, we're taking a much
more comprehensive view of our mission than simply as a seller of
pink tools."
"Our customers can share their overall vision for their homes
with our Home Consultants, and we will show how we can help make
that vision come true," she added.
Tomboy Tools was founded in 2002 with a mission of building
confidence and empowering women through education, quality products
and an independent business opportunity. Its products are
sold by its more than 1,000 Home Consultants in the United States and Canada through home parties, using hands-on
education that is fun and practical. The company moved its
headquarters from Colorado to
Newark, Ohio last year.
The six categories announced today are safety and security;
beautification (painting, picture hanging, cabinet hardware);
organization; outdoor (gardening, mosaic tile); Tool School™ and
home maintenance. Products focusing on safety and security
include home security systems, first aid kits, fire extinguishers,
emergency kits for disaster preparation, and lock boxes to store
such items as valuables, firearms and prescription drugs. In
the beautification category, the company has begun offering
Colorhouse Paints, an environmentally friendly brand of paint.
Tomboy Tools became part of the CVSL Inc. [OTC QX:
CVSL] family of companies in October 2013. The new web
address is www.projecthome.us.
About CVSL
CVSL (www.cvsl.us.com) is a growing group of
micro-enterprise companies that connect social media networks into
an ever-expanding virtual "community" of social commerce. CVSL
companies currently include The Longaberger Company, a
40-year old maker of hand-crafted baskets and other home decor
items; Your Inspiration At Home, an award-winning maker of
hand-crafted spices and other gourmet food items from around the
world; Tomboy Tools (d/b/a Project Home), a direct seller of
tools designed for women as well as home security systems and home
organization and beautification; Agel Enterprises, a global
seller of nutritional products in gel form as well as a skin care
line sold under the Ageless brand, operating in 40
countries; Paperly, which offers a line of custom stationery
and other personalized products; My Secret Kitchen, a
U.K.-based seller of gourmet food products; and Uppercase
Living, which offers an extensive line of customizable vinyl
expressions for display on walls in the home. In addition,
CVSL and Golden Girls, a purchaser of gold and tradable
jewelry, have signed a definitive purchase agreement, which is
subject to customary closing conditions.
Cautionary Note Regarding Forward-Looking Statements:
This press release contains forward-looking statements that
involve risks and uncertainties. All statements other than
statements of historical fact contained in this press release are
forward-looking statements. We have attempted to identify
forward-looking statements by terminology including "anticipate,"
"believe," "can," "continue," "could," "estimate," "expect,"
"intend," "may," "plan," "potential," "predict," "project,"
"should," or "will" or the negative of these terms or other
comparable terminology. Such statements include statements
regarding our new Project Home name and related initiatives, our
growth and our potential to resonate with women seeking to keep
their families safe and secure. Although we do
not make forward-looking statements unless we believe we have a
reasonable basis for doing so, we cannot guarantee their accuracy.
These statements are only expectations and involve known and
unknown risks, uncertainties and other factors, including our
ability to continue our growth, the success of our new Project Home
name and related initiatives and the risks outlined under "Risk
Factors" in our Annual Report on Form 10-K for our fiscal year
ended December 31, 2013, our
Quarterly Reports on Form 10-Q, including the Quarterly Report
filed with the Securities and Exchange Commission for the
quarter ended March 31, 2014, and
those risks discussed in other documents we file with the
Securities and Exchange Commission, which may cause our actual
results, levels of activity, performance, or achievements expressed
or implied by these forward-looking statements to differ materially
from expectations. Except as required by law, we undertake no
obligation to update or revise publicly any of the forward-looking
statements after the date of this press release to conform our
statements to actual results or changed expectations.
CVSL Media Contact: Russell
Mack (rmack@cvsl.us.com)
CVSL Investor Relations Contact: Scott Pumper (scottp@cvsl.us.com)
SOURCE CVSL