Target’s “Best Year Ever” YouTube Series Sends College Students to School in Style
July 21 2014 - 9:00AM
Business Wire
Series featuring popular YouTube stars will
provide décor tips, advice, and solutions for college
living
Target Corp. (NYSE:TGT) announced today that it is teaming up
with four YouTube stars and Veronica Valencia, founder of Design
Hunter L.A., on a YouTube video series called the “Best Year Ever.”
A marriage of reality TV and design challenge, the series will
provide tips and tricks that college students can use while
designing their own dorm or off-campus spaces. YouTube stars
Todrick Hall, Mikey Bolts, Tiffany Garcia and Ann Le will each host
a four-episode series that follows a real college student as they
prepare for campus living. Veronica Valencia will make over each
room and provide design solutions. The series will debut throughout
July and August on each YouTube star’s page and on Target’s YouTube
channel.
“Target caters to college students who are creating and
designing their own space for the first time,” said Rick Gomez,
senior vice president, Marketing, Target. “We have the right
products at great prices, and our video series is full of
entertaining inspiration and ideas for stylish, small-space
living.”
Back-to-College Products & Trends
Whether moving into a dorm or first apartment, Target offers
everything that students need to stay organized, maximize their
budget and create a space that reflects their personal style.
Target provides the products that college students want and need,
including bedding, desks and bookshelves, must-have electronics and
kitchen utensils. Target’s owned brands, such as Room Essentials
and Xhilaration, offer on-trend colors and designs to maximize
small-space living.
Top trends for this back-to-college season include:
- Folding bookcases and desks that to
make it easy for students to pack up and go.
- Stylish décor accessories, like
pinnable cork letter boards and multi-functional memo boards (with
dry erase, storage and magnets).
- Elevated lighting accents, like
vintage-inspired marquee lights and table lamp shades with punch
patterns and cork materials.
- Gray as the new basic color in bedding
and bath products.
Must-have products include:
- Room Essentials Hexagon Chair,
$39.99
- Room Essentials Arrow Marquee Lights,
$9.99 each
- Xhilaration Faux Fur Pillow,
$19.99
- FitBit Flex in Violet (exclusive to
Target), $99.99
- Crosley Custom 24” 1080p LED
Retro-Style Television (exclusive to Target), $229.99
New Back-to-College Tools
This year, Target is offering several new tools that can help
college students prepare for the year ahead: a college registry
service, Target Subscriptions and a back-to-college catalog that’s
shoppable with Target’s new In a Snap app.
Target will make it easy for students to shop the products in
its back-to-college catalog with a new image-recognition app called
In a Snap. The iPhone app enables students and families to quickly
scan, select and purchase items featured in the catalog with just a
few clicks. In a Snap can be downloaded for free in the Apple App
Store.
To make it easy and convenient for college-bound students to
create a list of everything they need for school, Target introduced
a College Registry at Target.com/collegeregistry earlier this
summer. The digital tool enables students to share their list with
family and friends and will be available on the iPhone and Android
Target applications later this year. Since the registry launched in
June, the most popular registry items have been the Room Essentials
Twin XL Mattress Pad, Quirky Cargo Shower Caddy and Joy Mangano
34-piece Huggable Hanger Combo Pack.
Also new this year, families can use Target Subscriptions as a
modern day twist on the college care package. Guests can order
everyday essentials from Target.com and have them delivered on a
recurring schedule to the student’s dorm or apartment. Target
Subscriptions include more than 3,000 products. The service is free
and guests who take advantage of Target Subscriptions will receive
five percent off all purchases and free shipping for subscription
orders.
More Ways to Save
Students and families can be confident in the unbeatable prices
Target offers on all back-to-college needs, including savings
through Cartwheel, REDcard Rewards, and Price Match.
- Cartwheel: Students and families can
use Target’s popular digital savings app to choose from hundreds of
in-store offers.
- REDcard Rewards: REDcard holders will
receive five percent off nearly all purchases at Target stores and
Target.com, free shipping every day at Target.com and 30 extra days
for returns.
- Price Match Policy: Students can ensure they are getting the best
deals with one simple, easy-to-use Price Match Policy that includes
matching prices from top online retailers year-round, including
Amazon.com, Walmart.com, BestBuy.com and Toysrus.com (including
Babiesrus.com).
About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests
at 1,916 stores – 1,789 in the United States and 127 in Canada –
and at Target.com. Since 1946, Target has given 5 percent of its
profit to communities, that giving equals more than $4 million a
week. For more information, visit Target.com/Pressroom. For a
behind-the-scenes look at Target, visit ABullseyeView.com or follow
@TargetNews on Twitter.
Target Public RelationsJenna Reck, 612-761-5829orTarget Media
Hotline, 612-696-3400
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