First country in the world to serve 100%
locally sourced Starbucks® coffee
First market in Latin America to offer
Starbucks Reserve® Coffee and the Clover® Brewing System
50 stores planned to open in the market over
next five years
Company reiterates long-term commitment to
Colombian coffee farmers and announces investment in Bogota public
high schools youth leadership program in collaboration with Alsea
and Nutresa
Starbucks Coffee Company (Nasdaq: SBUX) today debuted its first
store in Colombia honoring the country’s rich coffee heritage and
the company’s 43-year history purchasing premium arabica coffee
from Colombian farmers. Located in the stylish Parque de la 93 in
Bogota, the iconic three-level store is serving 100 percent
Colombian coffee while offering customers the opportunity to
experience Starbucks Reserve® Coffee and the Clover® Brewing System
for the first time anywhere in Latin America.
Starbucks chairman, president and chief
executive officer Howard Schultz celebrated the opening of
Starbucks first store in Colombia on July 16, 2014 with Starbucks
partners (employees) and leaders from Alsea and Grupo Nutresa.
Located in Bogota’s Parque de la 93, this iconic three-story
location serves 100% locally sourced coffee, honoring the country’s
rich coffee heritage. In this photo: Cliff Burrows (Starbucks group
president, US, Americas and Teavana), Cielo Morero (store manager),
Rich Nelsen (Starbucks svp and general manager, Latin America,),
Howard Schultz (Starbucks chairman, president and ceo), Carlos
Gallego (ceo of Grupo Nutresa), Alberto Torrado (chairman of
Alsea), Federico Tejado (general manager of Starbucks for Alsea).
(Photo: Business Wire)
At the Bogota store opening ceremony, Starbucks chairman,
president and chief executive officer Howard Schultz said, “Our
admiration and respect for Colombian coffee farmers dates back to
our humble beginnings in Seattle’s Pike Place Market in 1971 when
we first began purchasing and roasting Colombian coffee. Over the
past 43 years, we have proudly shared Colombia’s finest coffee with
billions of people around the world and today we are honored to
bring the Starbucks Experience to Colombia for the first time.”
Starbucks® stores in Colombia will be operated by a joint
venture with two of the company’s longest-term business partners in
Latin America – Alsea and Grupo Nutresa. Alsea has partnered with
Starbucks for nearly a dozen years in the region and currently
operates more than 520 Starbucks® stores in Mexico, Argentina and
Chile, through an alliance that employs more than 8,000 partners
(employees). Colcafe, a subsidiary of Grupo Nutresa, Colombia’s
leading food company, worked with Starbucks to create Starbucks
VIA® Ready Brew soluble coffee and continues to be an innovative,
strategic partner in manufacturing and now retail. Starbucks entry
into Colombia marks an expansion of Starbucks relationship with
Grupo Nutresa and Colcafe as the companies partner to offer
Colombian customers locally sourced and roasted espresso, drip and
packaged coffee at Starbucks® stores in Colombia.
Serving 100 Percent Colombian Coffee
Starbucks® stores in Colombia will be the first anywhere in the
world to serve exclusively locally sourced Starbucks® coffee. The
Parque de la 93 store offers customers five different varieties of
Colombian coffee, including Starbucks Reserve® Colombia El Peñol,
the single-origin Colombia Nariño, Colombia Espresso, Colombia
Espresso Decaf and Colombia Blend. The store also offers a
selection of whole bean packaged coffee from other markets around
the world.
“We are very proud to be roasting 100 percent Colombian coffee
for Starbucks and to be the first market in the world to serve
exclusively locally sourced Starbucks coffee,” said Carlos Gallego,
chief executive officer of Grupo Nutresa, joining Schultz at the
Parque de la 93 store. “Our coffee roasting capabilities and local
market knowledge combined with Alsea’s proven track record
operating Starbucks stores across Latin America will allow
Starbucks to offer an exceptional experience to Colombian customers
in a way that honors our country’s distinct coffee tradition.”
Alsea chairman Alberto Torrado, who also attended the debut of
the Parque de la 93 store, added, “We are proud to be one of
Starbucks strategic partners in the Latin America region and for
this important and historic coffee market. Over the next five years
we plan to add 50 stores and more than 1,000 partners (employees)
in Bogota and other major cities across Colombia. The joint venture
with Starbucks and Grupo Nutresa will further strengthen our
expansion strategy for Starbucks across Latin America as we pursue
disciplined and profitable growth in a way that celebrates local
cultures and coffee traditions.”
Today Starbucks operates more than 700 stores and employs more
than 10,000 partners (employees) across 13 markets in Latin
America.
First Starbucks Reserve® and Clover® Store in Latin
America
The Parque de la 93 store offers customers an inviting
destination to relax, recharge, and connect in one of Bogota’s most
thriving and cosmopolitan neighborhoods while exploring five
different varieties of Colombian coffee through several different
brewing methods. It is Starbucks first store in Latin America to
offer Starbucks Reserve® Coffee and the Clover® Brewing System.
The Starbucks Reserve® line is a special collection of unique,
small-batch arabica coffees available only in select stores for
limited periods of time. The first Reserve® coffee to be featured
in Colombia is Starbucks Reserve® Colombia El Peñol, which is
sourced from 160 small farms near the town of El Peñol in the
Antioquia department in association with Cooperativa de
Caficultores de Antioquia. Starbucks Reserve® Colombia El Peñol,
which was created exclusively for the Colombia market, is elegant
and balanced with flavors that highlight black currant and
bittersweet chocolate mousse. Customers will be able to enjoy
Starbucks Reserve® Colombia El Peñol by the cup on the Clover®
Brewing System in the Parque de la 93 store or at home by
purchasing whole bean packages by the half pound.
The Clover® Brewing System is one of the most significant
innovations in coffee brewing since the introduction of the
espresso machine, and is only available in select Starbucks stores
globally. It allows customers to discover new layers and dimensions
within a coffee’s familiar aroma, flavor, body and acidity, brewed
fresh by the cup. Customers who visit the Parque de la 93 store
will have the opportunity to try any of the five Colombia coffees
available on the Clover®.
On the second-level of the Parque de la 93 store during certain
hours, customers will have the opportunity to immerse themselves in
an interactive coffee bar experience and discover different types
of brewing methods such as the manual, pour-over style Chemex®
Coffeemaker or the classic coffee press. In this interactive
environment customers will have the opportunity to spend more time
with Starbucks baristas, explore Starbucks® coffees, ask questions,
and purchase their favorite brewing equipment and packaged coffee
for home use.
Inspired by the Pre-Colombian gold era as well as Starbucks
longstanding relationship with Colombian coffee farmers, the Parque
de la 93 store contains several iconic features designed through a
collaboration between Starbucks and local designers like interior
designer Mariana Vieira, artist Luis Carlos Cifuentes, and
industrial and furniture designer Ana Reza-Hadden. Learn more about
the design of the store here.
Long-Term Commitment to Colombian Coffee Farmers
As the largest purchaser in the world of premium arabica coffee
from Colombia, Starbucks is committed to the livelihoods of
Colombian coffee farmers. In 2012, Starbucks opened a Farmer
Support Center in Manizales, Colombia to deliver training and
agronomy support to Colombian coffee farmers. Last summer,
Starbucks announced a public-private partnership with the U.S.
Agency for International Development (USAID) that is investing $3
million to increase Colombian coffee yields and to enhance economic
opportunities for Colombian farmers. The public-private partnership
will enable the Manizales Farmer Support Center to positively
impact 25,000 coffee farmers throughout the country. In addition to
its work with USAID, Starbucks is also working with the Grameen
Foundation and Coocafisa Cooperative de Salgar to promote adoption
of better agronomy practices among smallholder coffee producers in
Antioquia, Colombia using tablets and mobile technology.
Investing in Youth Leadership in Bogota Public
Schools
In addition to supporting coffee farmer livelihoods, Starbucks
is also committed to helping communities thrive where it operates.
Recognizing the critical role that youth leaders play in positively
transforming communities, Starbucks, Alsea and Nutresa announced a
financial donation to support a non-profit Youth Leadership
Training Program that is helping 350 underserved Bogota public high
school students to improve their leadership skills and become role
models in their communities. As part of the initiative, networks of
young people will be empowered to assess the issues in their
community and create projects to address these issues. In
addition to the financial investment, the three companies will also
provide volunteers to coach and mentor students as they implement
their projects in the community.
Doris Stella Vergara, director of the Colegio Técnico Comercial
Manuela Beltrán, in Bogota, one of the first beneficiaries of the
program said, “We are extremely pleased with this investment and
the recognition of the hard work we do bringing new opportunities
to our students. This initiative will help us improve their
capacity to get a job and to generate alternatives though
entrepreneurship. With this support, our hope is to help our
students live a satisfying life with greater clarity on their
personal, academic and professional goals.”
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting high-quality arabica coffee. Today,
with stores around the globe, the company is the premier roaster
and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we
bring the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in
our stores or online at www.starbucks.com.
About Alsea
Alsea is the leading restaurant operator in Latin America with
globally recognized brands in the quick service, coffee shop and
casual dining segments. It has a multi-brand portfolio comprised of
Domino’s Pizza, Starbucks, Burger King, Chili’s, California Pizza
Kitchen, P.F. Chang’s, Pei-Wei, Italianni’s, The Cheesecake
Factory, Vips and El Portón. At the end of June 2014, the company
operated more than 2,200 units in Mexico, Argentina, Chile and
Colombia. Coming soon will begin operations in Brazil. Alsea's
business model includes backing for all of its Business Units
through a Shared Services and Support Center that provides aid for
all of the Administrative and Development Processes, as well as the
Supply Chain. The Company has more than 50,000 employees in 5
countries.
Alsea has earned the distinction of a “Socially Responsible
Company,” and it is one of the top 20 “Best Places to Work” in
Mexico. For more information please visit: www.alsea.com.mx
About Grupo Nutresa
Grupo Nutresa is the fourth largest food company in Latin
America in terms of market cap and is the leader of the processed
foods industry in Colombia. The group participates in seven lines
of business: cold cuts, biscuits, chocolates, coffee, ice cream,
pasta, and Tresmontes Lucchetti (TMLUC). It is made up of 64
companies that have beloved and recognized brands. Nutresa employs
more than 37,000 partners and has a 93-year history of delivering
nutritious products that provide their consumers with wellness and
enjoyment in their daily lives. Grupo Nutresa is present in 15
countries in the Americas, from the United States to Chile and
Southeast Asia in Malaysia. Nutresa sells products in 72 countries
across five continents, with global sales amounting to USD 3.4
Billion.
In 2013, Grupo Nutresa was included for the third consecutive
year in the Dow Jones Sustainability World Index, and obtained the
Bronze Class recognition in the “Sustainability Yearbook 2014,”
which places it among the six best companies in the food sector in
the world in terms of sustainability. Likewise, it was recently
recognized as the third best company to work in Colombia, according
to the Merco Personas 2014 study. For more information please
visit: www.gruponutresa.com.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140716005988/en/
Starbucks:Zack Hutson / Karen Saavedra
(Sistole)+1.206.318.0133press@starbucks.comorAlsea:Selene González
Serrato(5255) 5241-7134sgonzalez@alsea.com.mxorGrupo Nutresa:Juan
David Lee Aguirre(574) 3655645jdlee@serviciosnutresa.com
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