Laptops Move to the Head of the Class Among College Students, According to AMD Back-to-School Survey

In time for back-to-school season, AMD (NYSE: AMD) announced the results of its
national Back-to-School Technology Usage Survey(1) of college-bound students
about their technology preferences and purchase habits. The poll revealed that
while more than half of today's students carry at least two devices with them at
all times, their laptop is their most cherished piece of technology and is used
in almost every aspect of their collegiate life. And, based on the research, AMD
processors address the array of experiences today's students say matter most to
them.


The survey, conducted by Harris Poll on behalf of AMD in May among college
students based in the U.S. aged 18 to 26, reveals laptops as their device of
choice with 85 percent owning one, outnumbering smartphone owners and more than
double the reported number of tablet owners. When asked to rank various items in
order of importance, 41 percent of students surveyed consider their laptop their
most important possession followed by their car, tablet, bicycle, and
television. In fact, only one percent prioritize their television, likely a sign
of the times as 73 percent report that they use other devices more than a TV,
including laptops, to watch television shows and videos.


More than half of students surveyed plan to buy new technology before heading
back to college in the fall and one third put a new laptop at the top of their
list, beating out tablets and 2-in-1s as their computing form factor of choice.
Main considerations when choosing a laptop include fast performance (40
percent), price (26 percent), and battery life (25 percent) with college
students also ranking mobility, security, entertainment features, and gaming
capabilities as very important when selecting new technology.


"Students expect more from their computers than ever before -- they want them to
be equally as good at streaming their favorite TV show as they are at crunching
numbers in a math class," said Gabe Gravning, director of product marketing,
Client Business Unit, AMD. "The processor is a pivotal part of enabling these
experiences and AMD APUs are a versatile solution that offer an ideal
combination of productivity and entertainment performance to handle virtually
all the things today's students need and want from their technology -- including
long battery life, industry-leading AMD Radeon(TM) graphics, and a smooth, sharp
streaming video experience."


Given that the oldest survey respondents were born in the late 1980s, they
largely don't remember a time without home computers or the Internet, and their
technology use habits underscore its importance in their life. In fact, 81
percent of students can't imagine doing school work without their technology and
70 percent can't imagine a life without technology. Other results reinforcing
the importance of tech devices to these students include:



67 percent say one of their biggest fears is having their technology stop working; 
25 percent would choose a computer over a family member or beer if they were
stranded on a deserted island; 

27 percent of students identified a new computer as their first purchase if they
won $1000.



Enabling experiences to help students get the most from their technology in and
out of the classroom, AMD processors are available today in laptop, desktop,
2-in-1 and convertible PCs at a variety of prices. Visit shop.amd.com for more
information.


Supporting Resources


Read AMD's Best Laptops for Back-to-School Blog Post 
Discover AMD technologies that enhance the computing experience 
See what Lenovo has to say about the AMD-based Lenovo FLEX 2 convertible PC 
Learn about choosing the right processor


About AMD 

AMD (NYSE: AMD) designs and integrates technology that powers millions of
intelligent devices, including personal computers, tablets, game consoles and
cloud servers that define the new era of surround computing. AMD solutions
enable people everywhere to realize the full potential of their favorite devices
and applications to push the boundaries of what is possible. For more
information, visit www.amd.com.


(1) Survey Methodology: This survey was conducted online within the United
States between May 20 and 28, 2014 among 511 adults aged 18-26 who will be
attending a 2- or a 4-year college, not necessarily in the United States, in the
fall by Harris Poll on behalf of Edelman for AMD. Figures for age, sex,
race/ethnicity, education, region and household income were weighted where
necessary to bring them into line with their actual proportions in the
population. Propensity score weighting was used to adjust for respondents'
propensity to be online.

All sample surveys and polls, whether or not they use probability sampling, are
subject to multiple sources of error which are most often not possible to
quantify or estimate, including sampling error, coverage error, error associated
with nonresponse, error associated with question wording and response options,
and post-survey weighting and adjustments. Therefore, Harris Poll avoids the
words "margin of error" as they are misleading. All that can be calculated are
different possible sampling errors with different probabilities for pure,
unweighted, random samples with 100% response rates. These are only theoretical
because no published polls come close to this ideal.

Respondents for this survey were selected from among those who have agreed to
participate in Harris Poll surveys. The data have been weighted to reflect the
composition of the adult population. Because the sample is based on those who
agreed to participate in the Harris panel, no estimates of theoretical sampling
error can be calculated.




FOR FURTHER INFORMATION PLEASE CONTACT: 
Sarah Youngbauer
AMD Public Relations
512-602-3028
sarah.youngbauer@amd.com
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