mCig, Inc. Announces Joint Venture With Hip Hop Powerhouse Rick Ross for Co-Branded Device, Naming Him Brand Ambassador
June 24 2014 - 9:25AM
-Rick Ross Joins mCig, Inc. as Official Brand Ambassador
for the mCig and VitaCig Product Lines
-Rick Ross and mCig, Inc. will also launch Co-Branded
"Mastermind" mCig Device by Winter 2015
mCig, Inc. (OTCQB:MCIG) is pleased to announce its third and most
exciting brand ambassador: William Leonard Roberts II AKA "Rick
Ross". Heralded as one of music's biggest and most influential
marketers, his alignment with mCig promises to introduce the brand
to his millions of fans worldwide.
Rick Ross is a world famous American rapper and founder of the
record label Maybach Music Group. He blasted onto the music scene
in 2006 when his debut single, "Hustlin'," became something of a
street anthem. The popularity of the song powered his 2006 debut
album Port of Miami, which opened at No. 1 on Billboard's Top
Albums Chart. Since then, Ross has gone on to release four more
albums at the top of the charts, Deeper Than Rap (2009), Teflon Don
(2010), God Forgives, I Don't (2012), and Mastermind (2014). Ross
was also the first artist signed to Sean Comb's (AKA P Diddy)
management company Ciroc Entertainment. In early 2012, MTV named
Ross as the "Hottest MC in the Game". Ross has collaborated with
dozens of artists including: Kanye West, Lil Wayne, T-Pain, John
Legend, NAS, Robin Thicke, Ne-Yo, Trina, Foxy Brown, The-Dream,
Jay-Z, Jadakiss, T.I. Erykah Badu, Trey Songz, P Diddy, Gucci Mane,
Drake, Raphael Saadiq, Cee-Lo Green, Dr. Dre, Andrew 3000, Meek
Mill, Usher, Wale, Omarion, and many others. His most recent album
entitled "Mastermind" was released on March 3, 2014, and debuted on
the Billboard 200 at the #1 Spot. To learn more about Rick Ross
visit: http://www.rickrossmastermind.com or his Wikipedia page
here: http://en.wikipedia.org/wiki/Rick_Ross.
Having joined mCig, Inc. as a business partner, Ross will
initiate national product endorsements by means of his social media
platforms and through various media distribution channels.
Additionally, Ross and mCig will be launching a co-branded mCig
device codenamed "Mastermind" by winter of 2015. The co-branded
mCig is expected to retail for $20 each at point of sale.
"At this stage in my life, I've worked hard and make it a
practice to only enjoy the finer things in life. From dining at my
favorite Wingstop, listening to "Mastermind", now available in
stores, to sipping Belaire Rose while traveling the world; I take
pride in dealing with only the best, which is why the mCig
collaboration makes the most sense for me and my brand. I've been
using the mCig for several months and most definitely enjoy the
smoking experience. Thanks to my Crossfit workout regimen, I'm also
the healthiest I've ever been and none of that is compromised by
using the mCig. The mCig gives me the cleanest experience possible,
and as an avid smoker, that's what I depend on. It's sleek, small
and affordable, making it accessible to all of my fans. I'm excited
to be teaming up with Paul, DJ Swivel and the rest of the mCig
team, and even more excited to be designing and launching my own
mCig over the next few months," said Rick Ross.
"I couldn't be happier to bring Rick Ross onboard with us here
at mCig. For many years Rick has been at the pulse of what's
happening in urban music and it was very important for us to be
able to bridge the gap and reach those audiences. Rick has shown a
remarkable ability to mobilize fans, and promote products that both
he and his fan base genuinely like. For us to be able to partner
with Rick and introduce new products alongside him is an incredible
honor and we're very excited about our upcoming co-branded device,"
said Jordan "DJ Swivel" Young, mCig's first brand ambassador.
"Rick is the perfect brand ambassador and we are extremely
excited to have him on board. Rick has been using our product for
several months and has even supported our product before becoming
an ambassador. I am honored to have him join the team and am
eagerly anticipating the design of our co-branded device, currently
codenamed 'Mastermind' which has the potential to more rapidly
disrupt our target markets. I want to formally thank Jordan Young
AKA 'Dj Swivel' who made this momentous transaction a reality,"
said Paul Rosenberg, Chairman and CEO of mCig, Inc.
Non-Dilutive Transaction
As part of this transaction, mCig, Inc. CEO Mr. Paul Rosenberg
has committed to cancel an equal amount of his shares against any
newly issued shares to Mr. Roberts II or his representatives.
About mCig, Inc. mCig, Inc. (OTCQB:MCIG) is a technology company
focused on two long-term secular trends sweeping the globe: (1) The
decriminalization and legalization of marijuana for medicinal or
recreational purposes (2) The adoption of electronic vaporizing
cigarettes (commonly known as "eCigs") by the world's 1.2 Billion
smokers. The company manufactures and retails the mCig – the
world's most affordable vaporizer priced at only $10. Designed in
the USA – the mCig provides a superior smoking experience by
heating plant material, waxes, and oils delivering a smoother
inhalation experience. The company also owns Vapolution, Inc.
which manufactures and retails home-use vaporizers such as the
Vapolution 2.0. Through its wholly owned subsidiary, VitaCig, Inc.
the company manufactures and retails the VitaCig, a $3
nicotine-free eCig that delivers a water-vapor mixed with vitamins
and natural flavors. See more at: http://www.mCig.org/,
www.Vapolution.com, and www.VitaCig.org The company believes that a
well regulated marijuana industry is emerging as more states follow
the lead of Washington and Colorado in legalizing marijuana. A
similar trend is developing within the eCig industry following the
first acquisition of an electronic cigarette brand (Blucigs) by a
traditional tobacco company Lorillard Inc. for $135 million
followed by another acquisition in February 2014 by Altria Group
Inc. of Green Smoke for $150 million. Wells Fargo analyst Bonnie
Herzog estimates that eCig sales may rise from $1 Billion in 2013
to $10 billion over the next three years. mCig, Inc. (OTCQB:MCIG)
has positioned itself as a first mover at the intersection of these
two trends and hopes to create shareholder value by making the mCig
one of the leading choices for electronic consumption of plant
material. - See more at:
http://www.mcig.org/investors/investor-opportunity-subpage/ Safe
Harbor Statement Any statements contained in this press release
that do not describe historical facts may constitute
forward-looking statements as that term is defined in the Private
Securities Litigation Reform Act of 1995. Any forward-looking
statements contained herein are based on current expectations, but
are subject to a number of risks and uncertainties. The factors
that could cause actual future results to differ materially from
current expectations include, but are not limited to, risks and
uncertainties relating to the Company's ability to develop, market
and sell products based on its technology; the expected benefits
and efficacy of the Company's products and technology; the
availability of substantial additional funding for the Company to
continue its operations and to conduct research and development,
and future product commercialization; and the Company's business,
research, product development, regulatory approval, marketing and
distribution plans and strategies.
CONTACT: Paul Rosenberg
CEO
(425)462-4219