PacSun Chased the Sun on the First Day of Summer and the Longest Day of the Year to Celebrate the First Ever Golden State of ...
June 23 2014 - 2:21PM
Pacific Sunwear of California, Inc. (Nasdaq:PSUN) ("PacSun"), the
premier California lifestyle retailer, celebrated its inaugural
"Golden State of Mind Day" (GSOM Day) on June 21, which was the
first day of summer and the longest day of the year. PacSun
swept the nation with a full, 20-hour day of events and activations
that demonstrated PacSun is the preeminent California lifestyle
retailer and that the "Golden State of Mind" thrives across the
country.
"GSOM Day presented an opportunity for PacSun to connect with
customers directly and in their own backyards, demonstrating how
the inspiration behind the "Golden State of Mind" truly lives
everywhere," said Gary Schoenfeld, CEO of PacSun. "The results of
our GSOM Day activations in 20-cities throughout the U.S. and
Puerto Rico are an incredible testament to the pervasiveness of the
Golden State of Mind."
The day was kicked off at sunrise in Puerto Rico with Hurley Pro
surfers, Nat Young and Brian Toth, sharing the morning with fans
and finding some time to hit the waves at Isabela Beach. From the
surf to the sandy beaches of Florida, a gathering at Miami Beach
brought together sun seekers who were treated to GSOM-themed
umbrellas and towels.
The day then progressed throughout the East Coast, hitting the
cities of D.C., Philly, Boston and New York City. For those
looking to have an early morning adventure in D.C., PacSun took
them on a day of whitewater tubing down the Potomac River. In
Philadelphia, guests lined up at the famous Geno's Steak for a free
cheesesteak – there was even an appearance by the owner, Geno.
Bostonians received a free breakfast from Boston Brewin Coffee; New
Yorkers gathered to listen to a noon-time show featuring Raekwon
& Ghostface Killah at the House of Vans.
As the day's activities progressed, people in cities such as
Chicago, Denver and Portland found themselves picking up tickets to
attend events occurring later Saturday night. Tickets were
distributed in Downtown Denver to a Skrillex concert at Red Rock
Amphitheatre; and baseball fans had a chance to take in the Cubs
game from the Sky Lounge Wrigley Rooftop with the exciting game in
clear view, and food and beverages at the ready. At Burnside
Skatepark in Portland, people who were there to celebrate "Go
Skateboarding Day" received free product from Diamond Supply Co.
and treats from the popular Voodoo Doughnuts van.
The last few stops of the day included free parasailing
excursions in Marina Del Ray, Calif., where patrons flew nearly 800
feet above the Los Angeles beaches equipped with a PacSun-branded,
40-foot-wide parasail. People in New Orleans found themselves at
Pat O'Briens where they enjoyed a complimentary Hurricane drink
ticket and a free souvenir glass. Seattle participants picked up
tickets to the creative Chihuly Garden and Glass at Seattle Center;
and GSOM-branded ice cream treats were distributed in Balboa
Peninsula in Orange County. Sunbathers on the Bonita Cove Beach in
San Diego relaxed by an evening bonfire on GSOM-themed towels while
eating s'mores
After 20 hours of non-stop activities, the last event at the
Volcom House began just as the sun set on the North Shore of Oahu.
Featuring live entertainment from local Hawaiian band Dread
Ashanti, attendees also enjoyed a screening of Volcom's original
feature film "True to This."
Additional cities that were part of the day's festivities and
featured free food from popular local food trucks and restaurants,
included: Atlanta, which enjoyed Nana G's Chicken and Waffles;
Nashville, which feasted on some tasty southern food from Slow
& Low; Austin 'kept it weird' with food from The Peached
Tortilla; San Franciscans sailed into the Beach Hut Café; and Palm
Springs patrons of Pappy & Harriet's received free drink
tickets.
The #GSOMday hashtag was leveraged throughout the day on PacSun
social channels, and all posts supporting GSOM Day are now featured
on the PacSun website -- http://www.pacsun.com/gsom-day.html.
Photos accompanying this release are available at
Philadelphia/Geno's Steaks --
http://www.globenewswire.com/newsroom/prs/?pkgid=26082
New York City/Vans House --
http://www.globenewswire.com/newsroom/prs/?pkgid=26083
Chicago/Wrigley Field Rooftop --
http://www.globenewswire.com/newsroom/prs/?pkgid=26084
Los Angeles/Santa Monica Pier --
http://www.globenewswire.com/newsroom/prs/?pkgid=26085
Washington D.C./Tubing down the Potomac River --
http://www.globenewswire.com/newsroom/prs/?pkgid=26086
Photos covering GSOM Day for additional cities can be
pulled from: AP Images.
About Pacific Sunwear of California, Inc.
Pacific Sunwear of California, Inc. and its subsidiaries
(collectively, "PacSun" or the "Company") is a leading specialty
retailer rooted in the action sports, fashion and music influences
of the California lifestyle. The company sells a combination
of branded and proprietary casual apparel, accessories and footwear
designed to appeal to teens and young adults. As of June 23, 2014,
the Company operates 619 stores in all 50 states and Puerto Rico.
PacSun's website is www.pacsun.com.
CONTACT: Corie Jackson
714-414-4533
cjackson@pacificsunwear.com