Clorox Partners with Viggle During the 2014 World Cup
June 16 2014 - 8:15AM
Business Wire
Vigoooal Game Will Drive Engagement for the
Company’s Clorox Liquid Bleach, Hidden Valley and Glad Brands Among
Soccer Fans
Viggle Inc. (NASDAQ:VGGL), the mobile entertainment
marketing and rewards platform, has partnered with The Clorox
Company to reach and engage soccer fans. Viggle has proven its
ability to deliver targeted commercial messaging and to drive
viewer engagement around key sporting events with the success of
its football and basketball companion viewing products. Clorox will
sponsor Viggle’s newest game, Vigoooal, during the 2014
games to support Clorox brands, including Clorox Liquid Bleach,
Glad and Hidden Valley.
Similar to Viggle LIVE, Vigoooal is a real-time sports game that
will allow Viggle members to answer trivia questions during or
prior to scheduled World Cup games. If members play Vigoooal during
a live game, they can answer questions related to the game, teams
and players to gain Viggle Points. Viggle Members can answer which
team will score the first goal of the game and earn points for
correct answers. If a game is scheduled in the future, members can
play Vigoooal by predicting the final result, and earn points for
predicting the correct score. Individual points are cumulatively
tracked during the entire tournament so users can see how they
stack up against other Vigoooal players at any time on a
leaderboard featuring top scorers.
“We are excited to continue our partnership with Viggle on yet
another innovative mobile experience tied to TV viewing,” said
Ellen Lui, Media Director, Clorox. “Our integration with the
Vigoooal game should drive meaningful engagement with our brands
among the loyal soccer fan audience as they view one of the world’s
most watched sports.”
“We’re thrilled to be working with Clorox again, and offering
Viggle members another opportunity to earn more rewards while we
engage them across their TVs and mobile devices,” added Kevin
Arrix, Chief Revenue Officer, Viggle. “Our members are true sports
enthusiasts, as evidenced with the success of our fantasy football
and basketball game, MYGUY, and we are eager to see the results of
this campaign as we expand our second-screen options with a game
that involves such a coveted sport.”
Clorox has previously partnered with Viggle for their Bleach and
Brita campaigns in 2013 and 2014. Vigoooal will run the duration of
the 2014 World Cup tournament.
About Viggle Inc.
Viggle is an entertainment marketing and rewards platform whose
app rewards its members for watching TV shows and discovering
new music. The Viggle mobile app has over 4 million users. Since
its launch, Vigglers have redeemed over $18 million in rewards for
watching their favorite TV programs and listening to music. In
addition, Viggle operates Wetpaint, which offers entertainment and
celebrity news online. Viggle also operates Dijit Media, maker of
technology that helps consumers search for, find, and set reminders
for TV shows and movies.
This press release may contain forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended, and as defined in the U.S. Private Securities Litigation
Reform Act of 1995. These forward-looking statements involve
inherent risks and uncertainties that could cause actual results to
differ materially from those projected or anticipated. All
information provided in this press release is as of June 16, 2014.
Except as required by law, Viggle Inc. undertakes no obligation to
update or revise publicly any forward-looking statements, whether
as a result of new information, future events or otherwise, after
the date on which the statements are made or to reflect the
occurrence of unanticipated events.
Viggle Inc.Media:Paris Tyler, 212-981-5162DKC Public
Relationsparis_tyler@dkcnews.comorInvestor Relations:John C. Small,
646-738-3220CFOjohn@viggle.com