Viggle Platform Launches with Point-Earning on the Web
June 06 2014 - 8:00AM
Business Wire
Viggle Points can now be earned for watching
video content online
Viggle Inc. (NASDAQ:VGGL) (“Viggle”), the entertainment
marketing and rewards platform, today announced the expansion of
its platform integration which allows point-earning on the web. Now
consumers can earn Viggle points for watching video content at
Wetpaint.com, a leading digital destination and social publishing
platform for entertainment fans.
The same technology that allows Viggle point-earning for
watching original programming and TV show trailers on Wetpaint can
be extended to other third-party properties across the web as well.
This creates an ongoing opportunity for Viggle to partner with TV
networks and online original content producers, to drive tune in
and engagement.
Building on its reputation as an engaging source of
entertainment, celebrity and music news, Wetpaint is also expanding
its content offering through original videos produced in-house.
Wetpaint was acquired by Viggle Inc. in December 2013.
Viggle’s platform consists of the Viggle app, which offers
rewards for watching TV, advertisements or listening to music;
NextGuide, a personalized TV programming guide and distributed
reminder platform; and Wetpaint, an entertainment news and social
publishing platform. In March 2014, Viggle Inc. achieved a total
reach of 20.8 million.
Marking Viggle’s first points-earning expansion beyond its own
mobile app, Wetpaint fans who don’t already belong to Viggle can
register for the Viggle Platform on Wetpaint.com. Viggle Points can
be earned for watching videos at the site and be redeemed in the
recently launched Viggle Store at Vigglestore.com for music
downloads, or via the Viggle app for electronics, trips, and gift
cards among other items.
“The launch of Viggle point-earning at Wetpaint opens a new
chapter in the expansion of the Viggle Platform to engage
entertainment fans,” said Greg Consiglio, president and COO of
Viggle Inc. “This technology-driven integration further fulfills
our vision of allowing entertainment fans to be rewarded for all of
their entertainment consumption, no matter where or when it occurs.
Viggle members can earn points for watching TV anywhere, listening
to and buying music and now for watching videos online.”
About Viggle Inc.
Viggle is an entertainment marketing and rewards platform whose
app rewards its members for watching TV shows and discovering new
music. The Viggle mobile app has over 4 million users. Since its
launch, Vigglers have redeemed over $18 million in rewards for
watching their favorite TV programs and listening to music. In
addition, Viggle operates Wetpaint, which offers entertainment and
celebrity news online. Viggle also operates Dijit Media, maker of
technology that helps consumers search for, find, and set reminders
for TV shows and movies. For more information, visit www.viggle.com
or follow us on Twitter @Viggle.
This press release may contain forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended, and as defined in the U.S. Private Securities Litigation
Reform Act of 1995. These forward-looking statements involve
inherent risks and uncertainties that could cause actual results to
differ materially from those projected or anticipated. All
information provided in this press release is as of June 5, 2014.
Except as required by law, Viggle Inc. undertakes no obligation to
update or revise publicly any forward-looking statements, whether
as a result of new information, future events or otherwise, after
the date on which the statements are made or to reflect the
occurrence of unanticipated events.
Total reach of 20.8 million is defined as the total number of
registered users for the Viggle app and unique monthly users of the
Wetpaint media properties.
Media:DKC Public RelationsEzra Rich,
212-981-5273ezra_rich@dkcnews.comorViggle Investor
Relations:Viggle Inc.John C. Small,
646-738-3220CFOjohn@viggle.comorIRTH CommunicationsRobert
Haag, 1-866-976-4784Managing PartnerVGGL@irthcommunications.com