AIRPORT CITY, Israel,
April 29, 2014 /PRNewswire/ --
SodaStream International Ltd. (NASDAQ: SODA), the world's leading
manufacturer and distributor of home beverage carbonation systems,
today announced the appointment of Yoram
Evan as Chief Commercial Officer. In this role Yoram
will lead and drive the worldwide commercial strategy and P&L
execution, reporting directly to Daniel
Birnbaum, Chief Executive Officer of SodaStream.
Evan brings a wide range of leadership experience to
SodaStream. Most recently, Evan established and served as CEO
of Tsvetnoy Central Market, a unique and award-winning Moscow department store, while serving as CFO
and board member for RGI International Ltd., a publicly-traded
real estate development company specializing in high-end
residential and commercial projects in Russia. Prior to that,
Evan served as CEO of USA
Detergents, a US-based consumer packaged-goods company, where
he oversaw the expansion into the US and Canada's Food, Drug and Mass markets and
development of licensed product lines with Betty Crocker, Snapple, Brillo and others.
Before that, Evan was CFO and VP Operations for
Netgrocer.com, a nationwide online supermarket and e-commerce
pioneer. Evan began his career as an Economist in
Israel's Ministry of Finance.
"We are very excited to welcome Yoram to SodaStream," stated
Daniel Birnbaum. "He brings a
strong combination of sales, marketing and financial expertise that
will help fuel our next phase of global growth. Personally, I
look forward to working directly with Yoram to execute our
expansion plans as well as having additional time to focus on
innovation and partnerships to lead our fast growing category into
the mainstream."
About SodaStream
SodaStream International Ltd.
(NASDAQ: SODA) is the world's leading manufacturer and distributor
of home beverage carbonation systems, which enable consumers to
easily transform ordinary tap water instantly into carbonated soft
drinks and sparkling water. Soda makers offer a highly
differentiated and innovative solution to consumers of bottled and
canned carbonated soft drinks and sparkling water. Our
products are environmentally friendly, cost effective, promote
health and wellness, and are customizable and fun to use. In
addition, our products offer convenience by eliminating the need to
carry bottles home from the supermarket, to store bottles at home
or to regularly dispose of empty bottles. SodaStream products are
available at more than 65,000 retail stores in 45 countries around
the world, including approximately 17,000 retail stores in the
United States. For more information please visit
www.sodastream.com.
Forward Looking Statement
This release contains
forward-looking statements, which express the current beliefs and
expectations of management. Such statements are based on
management's current beliefs and expectations and involve a number
of known and unknown risks and uncertainties that could cause our
future results, performance or achievements to differ significantly
from the results, performance or achievements expressed or implied
by such forward-looking statements. Important factors that could
cause or contribute to such differences include risks relating to:
our ability to expand into our target markets, including
the United States; our ability to
continue to develop or maintain our presence in retail networks;
our ability to develop and implement production and operating
infrastructure to effectively support our growth; the success of
our marketing campaigns and media spending in terms of increased
sales or increased product and brand name awareness; our ability to
maintain our customer base in markets where we have an established
presence; the risks associated with our reliance on exclusive
arrangements for the distribution of our home beverage carbonation
systems and consumables in each of the markets in which we use
third-party distributors; our ability to compete effectively with
other companies which currently offer, or may offer in the future,
competing products; potential product liability claims if any
component of our home beverage carbonation systems is misused; our
ability to protect our intellectual property rights; our being
found to have a dominant position in certain markets which may
place limits on our ability operate; risks associated with our
being subject to fluctuations in currency exchange rates; our
potential exposure to greater than anticipated tax liabilities; our
products being subject to extensive governmental regulation in the
markets in which we operate; adverse conditions in the global
economy which could negatively impact our customers' demand for our
products; and other factors detailed in documents we file from time
to time with the United States Securities and Exchange
Commission. Forward-looking statements in this release are
made pursuant to the safe harbor provisions contained in the
Private Securities Litigation Reform Act of 1995.
Contact:
Yonah
Lloyd
Chief Corporate Development and Communications Officer
Phone: +972-3-976-2462
yonahl@sodastream.com
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SOURCE SodaStream International Ltd.