AIRPORT CITY, Israel,
April 24, 2014 /PRNewswire/ --
SodaStream International Ltd (NASDAQ: SODA), the leading
manufacturer and distributor of home carbonation beverage systems,
unveils new "better-for-you" exotic, lightly flavored sparkling
drinks this spring.
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Free from artificial sweeteners, flavors, colors and
preservatives, SodaStream Free is a range of fruit flavored syrup
concentrates designed for making lightly flavored sparkling
beverages at home and contains a fraction of the calories and sugar
of other regular soft drinks.
SodaStream Free joins a growing trend in recent years of
offering consumers a broader and more mature range of sparkling
drinks. This trend includes flavored bottled waters, sparkling
juices, organic infusions and flavored teas; all lightly sweetened
alternatives to highly sweetened sodas that generally appeal more
to children and teens than to adults.
SodaStream has developed six new delicious flavors that deliver
a natural, low calorie sparkling drink that caters to every taste.
The range includes Kiwi-Pear, Passion-Mango, Cranberry-Raspberry,
Apple-Peach, Lychee-Green Tea and Fresh Bitter Lemon, ideal for
consumers looking to enjoy a refreshing, lightly sweetened
drink. In the US, those products have been launched as
part of co-branding partnership with Cooking Light, the
leading epicurean brand positioned where great food meets good
health, and have initially been launched in Passionfruit-Mango and
Kiwi-Pear flavors.
SodaStream Free is a great way to feel good about your beverage
choice, to keep hydrated and even to use as a base for low calorie
cocktails. Scarlett Johansson,
SodaStream's Global Brand Ambassador, says "The flavors in the new
SodaStream Free range are just great. The flavors are totally
satisfying and low calorie without any artificial ingredients so
they fit in perfectly with my lifestyle.
Daniel Birnbaum, CEO of
SodaStream comments: "Today people want to live a better life and
there is a clear trend towards drinking lightly sweetened sparkling
drinks. SodaStream is all about enabling people to create
better-for-you drinks the way they like them. SodaStream Free is
the perfect way to enjoy homemade, lightly sweetened sparkling
drinks made with natural ingredients."
Powered by a refillable CO2 canister, a SodaStream drinks maker
allows consumers to turn tap water into sparkling water in an
instant, so that they can create homemade carbonated drinks by
simply adding syrup concentrate from a range of more than 100
different flavors.
About SodaStream
SodaStream is the world's leading manufacturer and distributor
of home beverage carbonation systems which enable consumers to
easily transform ordinary tap water instantly into carbonated soft
drinks and sparkling water. Soda makers offer a highly
differentiated and innovative solution to consumers of bottled and
canned carbonated soft drinks and sparkling water. Our products are
environmentally friendly, cost effective, promote health and
wellness, and are customizable and fun to use. In addition, our
products offer convenience by eliminating the need to carry bottles
home from the supermarket, to store bottles at home or to regularly
dispose of empty bottles. Our products are available at more than
60,000 retail stores in 45 countries around the world, including
over 17,000 retail stores in the United States. For more
information, visit http://www.sodastream.com
Media Contact:
Harriet
Cartwright
Luchford APM
Harriet.Cartwright@luchfordapm.com
+44-(0)20-7631-1000