TYSONS CORNER, Virginia,
April 22, 2014 /PRNewswire/
-- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading
worldwide provider of enterprise software platforms, today
announced that Marcus Starke has
been hired as the company's new Chief Marketing Officer.
Starke comes to MicroStrategy with more than 25 years of
marketing and general business experience, including senior
leadership roles with some of the world's best-known software and
media companies. Prior to joining MicroStrategy, Starke served as
SAP's Senior Vice President of Worldwide Marketing &
Communications Regions, where he oversaw all marketing strategy and
execution and was a member of SAP's global leadership team.
Immediately preceding his five year tenure at SAP, Starke was
President and CEO (EMEA) of Wunderman, a division of the WPP
Group.
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"We are extremely pleased to have a recognized marketing
innovator like Marcus join us at a very exciting time for the
company," said Michael Saylor, CEO,
MicroStrategy Incorporated. "Marcus brings global marketing
expertise, not only from his time with SAP but also from leading
marketing communications agencies. Marcus is a thought-leader
who's passionate about innovation, and his track record as a
disruptive force in strategy, marketing and communications couldn't
be better suited to our plans to transform the market with our
offerings. His hire represents the latest in a series of
concrete steps that MicroStrategy has taken to enhance the customer
experience and capture market share in the global market
place."
"Telling the story of such an important global technology and
innovation leader -- boasting thousands of successful customers,
including hundreds of major global brands -- is a terrific
opportunity," said Starke. "This is a pivotal time for
MicroStrategy as it leads the market with the world's number #1
mobile BI platform, the leading cloud BI solution and what I
believe is the most comprehensive analytics platform. There's also
a powerful opportunity ahead in its new mobile identity and loyalty
platforms. I am very excited about the opportunity to help
customers significantly accelerate business innovation, simplify
their businesses, and dramatically enhance the experience of their
customers through the amazing technologies MicroStrategy has
developed."
Earlier in his career, Starke served as the Chief Executive
Officer and Chairman of Publicis Frankfurt. He also managed
his own consulting and marketing agency. A strong advocate of
"social business," in navigating the social media/social community
landscape, Starke pens a widely-read blog and is a passionate
proponent of customer engagement through world-class marketing and
communications.
About MicroStrategy Incorporated
Founded in 1989,
MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of
enterprise software platforms. The Company's mission is to
provide the most flexible, powerful, scalable and user-friendly
platforms for analytics, mobile, identity and loyalty, offered
either on premises or in the cloud.
The MicroStrategy Analytics Platform™ enables leading
organizations to analyze vast amounts of data and distribute
actionable business insight throughout the enterprise. Our
analytics platform delivers reports and dashboards, and enables
users to conduct ad hoc analysis and share their insights anywhere,
anytime. MicroStrategy Mobile™ lets organizations rapidly
build information-rich applications that combine multimedia,
transactions, analytics, and custom workflows. The
MicroStrategy Identity Platform™ (branded as MicroStrategy Usher™)
provides organizations the ability to develop a secure mobile app
for identity and credentials. The MicroStrategy Loyalty Platform™
(branded as MicroStrategy Alert) is a next-generation, mobile
customer loyalty and engagement solution. To learn more about
MicroStrategy, visit www.microstrategy.com and follow us on
Facebook (http://www.facebook.com/microstrategy) and Twitter
(http://www.twitter.com/microstrategy).
MicroStrategy, MicroStrategy Analytics Platform, MicroStrategy
Mobile, MicroStrategy Identity Platform, MicroStrategy Loyalty
Platform, and MicroStrategy Usher are either trademarks or
registered trademarks of MicroStrategy Incorporated in the United States and certain other
countries. Other product and company names mentioned herein
may be the trademarks of their respective owners.
MSTR-G
Contact:
Warren
Getler
MicroStrategy Incorporated
+1-703-744-6258
wgetler@microstrategy.com