AMD Partner Program Rewards and Celebrates Global Channel Partners
March 25 2014 - 8:00AM
Marketwired
AMD Partner Program Rewards and Celebrates Global Channel Partners
AMD's New Partner Program Is Designed to Help Channel Partners
Grow Their AMD Business Through Greater Access, Financial Benefits
and Technical Support
SUNNYVALE, CA--(Marketwired - Mar 25, 2014) - Today AMD
(NYSE: AMD) announced the official launch of the new AMD Partner
Program, aimed to strengthen and reward its global channel
partners. The program is based on three cornerstones: Aspire,
Motivate, Design - AMD. The AMD Partner Program provides
well-defined and transparent criteria through a tiered program
offering a broad range of attributes including: financial, access,
marketing, referral/recognition, technical, and material benefits.
An enhanced AMD Partner Portal provides up-to-date information to
partners through secure web access, with content tailored to help
channel partners grow and prosper with AMD's broad,
industry-leading technology portfolio.
The AMD Partner Program recognizes distributors, system
builders, retailers and etailers as Elite, Premier, Provisional
Premier, and Select partners, based on criteria outlined within the
program. As channel partners ascend to a higher tier, they are
eligible to receive an increased level of benefits. The new "Hero
Builder" badge is a supplemental designation awarded to influential
and dedicated system builders that are ultra-AMD enthusiasts.
Depending on the channel partner's tiered status, Hero Builders
will receive additional program benefits, as well as exclusive
early access to select AMD technology.
"Over the last year AMD introduced some ground breaking new
technologies with our next-generation APUs, HSA features and our
AMD Radeon™ R-Series GPUs. But these amazing products cannot
succeed without a strong and vibrant channel to deliver them," said
Roy Taylor, corporate vice president, Channel Sales,
AMD. "Under the leadership of Amy McFarland, we examined our
channel program and have made significant improvements to
it. We now have a program that reflects the new AMD and which
will hopefully surprise and delight all of our channel partners
worldwide."
When partners register as part of the new AMD Partner Program,
they receive access to a secure AMD Partner Portal. The Portal
offers sales tools, marketing assets, product training, video
spotlights, top reviews and news, resources such as the latest
drivers, and more. All of these resources are designed to help
channel partners grow their AMD business.
"The new AMD Partner Program is a significant advance in
structure and transparency," said Michael Amkreutz, CMO,
TigerDirect. "We believe the enhanced partner portal, access to
product information and to AMD's support teams are incredibly
valuable. The program serves to strengthen our close relationship
with AMD."
"We are thrilled to have been recognized by AMD as a Hero
Builder," said Wallace Santos, CEO and founder, MAINGEAR. "AMD is
one of our key partners and this designation provides our team with
greater access to information, product, and support from the AMD
team to offer the very best AMD based MAINGEAR products for our
customers. This and the validation from AMD will help us to grow
our business and maximize our profitability."
"Being an Elite retail partner is of great benefit to our
business," said Darren Su, VP and co-founder, iBUYPOWER. "Having
access to assets like advanced product roadmaps, training tools,
and launch partnerships helps us to make smarter business decisions
and add more value for our customers."
Supporting Resources
- Learn more about the AMD Partner Program
- Learn more about the benefits of the tiered program
- Learn more about the AMD Partner Portal
- Become a fan of AMD on Facebook
- Engage with us on Twitter @AMD
About AMD AMD (NYSE: AMD) designs and integrates technology that
powers millions of intelligent devices, including personal
computers, tablets, game consoles and cloud servers that define the
new era of surround computing. AMD solutions enable people
everywhere to realize the full potential of their favorite devices
and applications to push the boundaries of what is possible. For
more information, visit www.amd.com.
AMD, the AMD Arrow logo and combinations thereof are
trademarks of Advanced Micro Devices, Inc. Other names are for
informational purposes only and may be trademarks of their
respective owners.
Contact: Heather Lennon AMD Public Relations
Heather.Lennon@amd.com (416) 616-2489
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