EA Delays Titanfall for Xbox 360 - Analyst Blog
March 21 2014 - 1:00PM
Zacks
Electronic Arts
(EA) recently postponed the release of the Xbox 360 version of
Titanfall for an additional two weeks. It will now hit retail
stores in North America on April 8 and Europe on April 11. The Xbox
One and PC versions of the game were launched earlier this year on
March 11.
This is the second time that the game’s release has been delayed.
It was earlier delayed till March 25 and March 28 in North America
and Europe, respectively. According to sources, this delay would
give Bluepoint, the developer of the version, some more time to
incorporate changes to improve the overall experience for all Xbox
360 players.
Respawn Entertainment developed the Xbox One and PC versions.
The success or failure of Titanfall is crucial to both EA and
Microsoft (MSFT). EA believes that the improved
Titanfall will increase its customer base and thus help it in
registering robust growth and profitability going forward.
Microsoft, on the other hand is hoping to use the game as a unique
selling point for its newest console, the Xbox One, which again is
competing with the likes of Sony’s PlayStation 4.
EA’s pipeline consists of high-quality titles and with increasing
online exposure, social games guarantee market share gains over the
long term.
However, the gloomy macroeconomic environment and increasing
competition from Activision Blizzard Inc. (ATVI),
Take-Two Interactive Software (TTWO) and Zynga
Inc. (ZNGA) may act as headwinds going forward.
Currently, Electronic Arts has a Zacks Rank #3 (Hold).
ACTIVISION BLZD (ATVI): Free Stock Analysis Report
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