Plandai Biotechnology Names Diego Pellicer Co-Founder and Cannabis Pioneer Jamen Shively as Vice President of Global Marketing
February 20 2014 - 9:00AM
Marketwired
Plandai Biotechnology Names Diego Pellicer Co-Founder and Cannabis
Pioneer Jamen Shively as Vice President of Global Marketing
Recently Appointed Board Member Joins Management Team to Oversee
Branding and Product Strategy
NEW YORK, NY--(Marketwired - Feb 20, 2014) - Plandaí
Biotechnology, Inc. (OTCQB: PLPL), a producer of highly
bioavailable plant extracts for industries including health,
wellness, nutraceutical, and pharmaceutical, announced today that
Jamen Shively, a leading voice in the burgeoning marijuana industry
and recently appointed Board Member of Plandaí, has been named as
Vice President of Global Marketing.
As VP-Global Marketing, the company released, Mr. Shively will
be responsible for building brand awareness and marketing strategy
for all of Plandaí's operations including the Diego Pellicer®
medical cannabis line as well as the Phytofare™ botanical extracts
such as the Green Tea Catechin Complex and the Limonoid Glycoside
Complex.
Roger Duffield, Chief Executive Officer of Plandaí, commented on
Mr. Shively's new position within the Company, "We're excited to
bring Jamen fully into the Plandaí fold. He did a brilliant
job building the Diego Pellicer brand, and we're confident that he
will build on this experience as we launch the first of our
products in the coming weeks. Our goal is to become the
leading name in highly bioavailable botanical extracts for both
nutraceutical and pharmaceutical applications. Jamen has the
vision and expertise to help further us towards that
end."
Mr. Shively stated, "I could not be more pleased to come aboard
Plandaí, first as a Director and now as a full-time member of the
management team. Plandaí is uniquely positioned in that it has
no real direct competition -- no one else in the market is selling
high bioavailability plant extracts. Consumers are starting to
demand more from their vitamins and supplements and asking to what
extent are the billions of dollars being spent on such products
actually increasing health and wellness. My role with Plandaí,
as I see it, is to educate the consumer that they need to demand
more from their supplements while also telling the Plandaí
story. We have a unique opportunity with Plandaí's technology
to fundamentally change how we address wellness, health and
prevention through natural, botanical solutions."
He added, "I am also extremely excited about the application of
Plandaí's technologies to cannabis, which I believe will
revolutionize the application of cannabis to preventive and
therapeutic health, under the Diego Pellicer brand. This is
the opportunity of a lifetime for me and for my colleagues at
Plandai to change the world by improving the health and wellness of
mankind through 100% natural plant extracts. We are unlocking
the potential of nature's plant nutrients for humans and animals
alike."
Jamen Shively, age 45, has a background in engineering and
marketing, with specialties in artificial intelligence, the
modeling and optimization of complex networks, and the creation and
positioning of new categories of products and services. Jamen
co-founded Diego Pellicer Inc. in 2012 and built the brand from
zero to the #1 most recognized brand of cannabis in the world in
less than one year. Prior to founding Diego Pellicer, Jamen
was a Corporate Stategy Manager for Microsoft from 2003 to
2009, where he focused on the creation and development of new
categories of software products and online services. Preceding his
Microsoft career he headed Shively International Inc., which built
and operated both cybercafés and educational computer centers in
Mexico. Just prior to founding Diego Pellicer Inc., Jamen
founded and headed the online marketplace for the specialty food
industry, Findood, winning first place in the Northwest
Entrepreneur Network's First Look Forum Competition for the top new
startup in 2010. Jamen completed his undergraduate work at
U.C. Berkeley in Civil Engineering, and did graduate work at M.I.T.
and U.C. Berkeley in Civil Engineering and Materials Science. He is
a Fellow of the National Science Foundation.
About Plandaí
Biotechnology, Inc.
Plandaí Biotechnology, Inc. and its subsidiaries develop highly
bioavailable, phytonutrient rich extracts which are being utilized
to deliver a new family of drugs to safely and affordably treat a
multitude of diseases and conditions. Plandaí Biotechnology
controls every aspect of the process, from growing the raw
materials on its farms in South Africa, to producing its patented
Phytofare™ extracts in-house, allowing the Company to guarantee the
continuity of supply as well as quality control throughout the
entire process. Targeted industries for the Company's products
include beverage, cosmeceutical, wellness, nutraceutical,
anti-aging, and pharmaceutical. For more information, please visit
http://www.plandaibiotech.com.
Contact: Andrew Beyer Phone: 619-202-7456 Email:
investor@Plandaibiotech.com
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