NEW YORK, Jan. 24, 2014 /PRNewswire/ -- Chefs Diet
Holding Co., LLC., the parent company of Chefs Diet National Co.,
LLC., announced today that it has completed its acquisition of
selected assets of eDiets.com's home meal delivery business
from the site's parent As Seen On TV, Inc., (OTCBB: ASTV)
which was recently independently valued at $18.7mm by
Cassel, Saltpeter Co as delineated in ASTV's 10Q. As
a company, eDiet.com had over 950k customer leads in its database,
which generated approximately $17mm in revenues for
2012.
Chefs Diet has the ability and "know how" supported
by its proprietary food formulations, marketing plan and
product quality to maintain and supersede customer conversion and
satisfaction seamlessly from eDiets.com. Chefs Diet
is uniquely positioned to leverage eDiet's national
brand and great market exposure, including its high
profile sponsorships such as "The Biggest Loser." Last
January alone, eDiets.com had 1,450,623 page views and 468,965
target customers enter their website, which redirects to Chefs Diet
as a part of the acquisition. Chefs Diet intends to
increase its footprint nationally by leveraging its strategic
relationships in connection with an exclusive arrangement in
connection with cutting-edge vacuum packaging technology, which
provides a competitive advantage to deliver to the market
nationally the freshest tasting products.
"This market is crying out for a gourmet provider of fresh,
wholesome and varied food products that promote lasting weight loss
and wellness on a national level," states Kevin Glodek,
founder and President of Chefs Diet National.
Glodek adds, "Providing consistent quality and customer
service concurrently is key to our continued and future
success. We feel our cutting-edge technologies in preparation
and packaging coupled with our aggressive use of the Internet and
Social Media will help us pave the way to a nationally recognized
presence."
About Chefs Diet
Chefs Diet has successfully helped
thousands of Americans lose weight and keep it off. The
company's team of chefs prepare gourmet meals delivered daily and
now weekly, thus providing customers with an easy way to take the
thought process out of the arduous process of dieting. More
importantly, the program is designed to not only help customers
lose weight today, but educate them on the components of proper
eating, wellness, and lifestyle changes that are vital life
long and lasting changes. Chef Diet reputation as a leading
diet and wellness company is well established and has
been rated #1 in the US for fresh food home delivery by
Epicurious, a division of Conde Nast, and most recently by
PreparedMeals.com, over 34 nationally known competitors
rating "Top Notch #1" in food quality, presentation, and
service. For more information please visit
www.chefsdiet.com.
Media Contact
Dina Binney
SpecOps Communications
212.518.7721
Dina@SpecOpsComm.com
SOURCE Chefs Diet Holding Co., LLC.