Local Corporation Expands Krillion® Shopping Platform; Reaches Key Data Milestones
January 23 2014 - 7:30AM
Business Wire
Local Corporation (NASDAQ: LOCM), a leading online local media
company, today announced that it has expanded its patented Krillion
local shopping platform and reached key data milestones.
The Krillion local shopping data index, one of the largest and
most comprehensive in the industry, now includes approximately
120,000 retail store locations, up 60 percent from 75,000 in
October 2013, covering over 4,300 shopping categories, representing
millions of localized products. The Krillion platform aggregates
dynamic, national and regional retail shopping content, including
retail locations, brands, product categories, product images and
inventory availability data.
“We’re excited to further expand our powerful Krillion platform.
By reaching these important milestones, we’ve significantly
increased the breadth and depth of our expansive data index, which
provides publishers with more engaging content and consumers with
valuable local shopping information via mobile and desktop,” said
Michael Sawtell, Local Corporation, president and COO. “We look
forward to working with additional partners and further growing the
distribution of this highly relevant local shopping data to help
retailers reach more local consumers nationwide.”
The company’s recently launched Havvit® mobile app, shopping
content solutions for online publishers, and localized content for
search engines are just three of the many ways the Krillion data
can be distributed via websites and apps that local shoppers rely
on to get the information they need to make purchasing
decisions.
Powered by the Krillion local shopping platform, the Havvit app
supports busy, local consumers, enabling them to track savings,
compare prices and find products nearby, all from their selected
favorite stores and brands. One of the first shopping apps of its
kind designed for iOS® 7, the free app makes shopping and product
discovery fun and more efficient for the increasing number of
consumers using smartphones to shop both at home and on-the-go.
Download the iOS 7-compatible Havvit app from iTunes®
(http://bit.ly/1d8Y111).
About Local Corporation
Local Corporation (NASDAQ:LOCM) is a leading online local media
company that connects brick-and-mortar businesses with
approximately a million online and mobile consumers each day using
a variety of innovative digital marketing products. To advertise,
or for more information, visit:
http://www.localcorporation.com.
IOS is a trademark or registered trademark of Cisco in the U.S.
and other countries and is used under license.
Forward Looking Statements
This press release contains certain forward-looking statements
that are based upon current expectations and involve certain risks
and uncertainties within the meaning of the U.S. Private Securities
Litigation Reform Act of 1995. Words or expressions such as
"anticipate," "plan," "will," "intend," "believe" or "expect" or
variations of such words and similar expressions are intended to
identify such forward-looking statements. These forward-looking
statements are not guarantees of future performance and are subject
to risks, uncertainties, and other factors, some of which are
beyond our control and difficult to predict and could cause actual
results to differ materially from those expressed or forecasted in
the forward-looking statements. Key risks are described in the
filings we make with the U.S. Securities and Exchange Commission.
The forward-looking statements in this release speak only as of the
date they are made. We undertake no obligation to revise or update
publicly any forward-looking statement for any reason. Unless
otherwise stated, all site traffic and usage statistics are from
third-party service providers engaged by the company. Traffic and
our monetization of that traffic combine to determine our revenues
for any given period. Our traffic volume alone for a period should
not be viewed as demonstrative of our financial results for such
period.
Investor Relations and Media Relations Contact:Local
CorporationCameron Triebwasser,
949-789-5223ctriebwasser@local.com
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