Local Corporation Launches Havvit™ Local Shopping App
December 12 2013 - 1:19PM
Business Wire
Krillion® Powered iOS® 7 App Enables
Personalized Mobile Shopping with Millions of Localized
Products
Local Corporation (NASDAQ: LOCM), a leading online local media
company, today announced the launch of version 1.0 of its Havvit™
local shopping app for iOS® 7-enabled devices, powered by the
company’s Krillion® local shopping platform.
Havvit Home Page (Photo: Business
Wire)
The app supports busy, local consumers, enabling them to track
savings, compare prices and find products nearby, all from their
selected favorite stores and brands. Havvit delivers a powerfully
personalized shopping experience, allowing users to select items
from the shopping categories and stores they love most and want to
follow.
The Krillion local shopping data index, one of the largest and
most comprehensive in the industry, now includes over 84,000 retail
stores, covering over 3,000 shopping categories, representing
millions of localized products. The Krillion platform aggregates
national and regional retail shopping content, including retail
locations, brands, product categories, product images and inventory
availability data. The Havvit app and the company’s shopping
content solutions for online publishers and search engines are just
two of many possible integrations of the Krillion data into
websites and apps that local consumers rely on to get the
information they need to make purchasing decisions.
One of the first shopping apps of its kind designed for iOS 7,
the free app makes shopping and product discovery fun and more
efficient for the increasing number of consumers using smartphones
to shop, both at home and on-the-go. The company’s recent research
study “Mobile Momentum: Spotlight on the Mobile Local Shopper,”
revealed that 73 percent of consumers are researching their product
purchases via their smartphones and Havvit was designed with these
savvy shoppers in mind. Download the iOS 7-compatible Havvit app
from iTunes® (http://bit.ly/1d8Y111).
"Mobile usage continues its aggressive growth rate, and Havvit
is designed to save users money by showing them information on the
products they want, where they can find them and at what price,"
said Heath Clarke, Local Corporation chairman and CEO. “We
researched how consumers shop and combined that knowledge with the
best iOS 7 design features within Havvit to make shopping on a
mobile device fun and intuitive, in addition to saving consumers
valuable time and money. Havvit is the perfect tool to help
on-the-go consumers find what they need at the right price.”
The Havvit app is powered by the company’s patented Krillion
local shopping platform, which provides dynamic location-based
retail product information to connected consumers who conduct
pre-purchase research via mobile and desktop websites and apps.
Havvit utilizes Krillion’s data index of millions of localized
products, pricing and store information to deliver dynamic shopping
features such as price tracking and personalized product category
and store filtering, taking it beyond the majority of shopping apps
available today.
Notable Havvit features include:
- Personalization – Enables
shoppers to personalize their experience by selecting and following
their favorite stores and categories so they can focus on only the
products that matter to them.
- Price Tracking - Havvit’s
intelligent price-tracking feature allows consumers to compare
prices, set the ideal price for the items they want, follow price
trends and receive alerts when the price is right, without the use
of coupons.
- Comparison Shopping – Consumers
can locate the items they want and find out which other stores have
it near them and at what price.
A recent mobile local consumer research study from Local
Corporation revealed that product shopping research via smartphone
accelerated 114 percent year-over-year, growing from 34 percent in
2012 to 73 percent in 2013.
To learn more, visit: http://www.shophavvit.com. To view the Havvit video, visit:
http://www.localcorporation.com.
About Local Corporation
Local Corporation (NASDAQ:LOCM) is a leading online local media
company that connects brick-and-mortar businesses with
approximately a million online and mobile consumers each day using
a variety of innovative digital marketing products. To advertise,
or for more information, visit:
http://www.localcorporation.com.
IOS is a trademark or registered trademark of Cisco in the U.S.
and other countries and is used under license.
Forward Looking Statements
This press release contains certain forward-looking statements
that are based upon current expectations and involve certain risks
and uncertainties within the meaning of the U.S. Private Securities
Litigation Reform Act of 1995. Words or expressions such as
"anticipate," "plan," "will," "intend," "believe" or "expect'" or
variations of such words and similar expressions are intended to
identify such forward-looking statements. These forward-looking
statements are not guarantees of future performance and are subject
to risks, uncertainties, and other factors, some of which are
beyond our control and difficult to predict and could cause actual
results to differ materially from those expressed or forecasted in
the forward-looking statements. Key risks are described in the
filings we make with the U.S. Securities and Exchange Commission.
The forward-looking statements in this release speak only as of the
date they are made. We undertake no obligation to revise or update
publicly any forward-looking statement for any reason. Unless
otherwise stated, all site traffic and usage statistics are from
third-party service providers engaged by the company. Traffic and
our monetization of that traffic combine to determine our revenues
for any given period. Our traffic volume alone for a period should
not be viewed as demonstrative of our financial results for such
period.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20131212006141/en/
Investor Relations and Media Relations Contact:Local
CorporationCameron Triebwasser,
949-789-5223ctriebwasser@local.com
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