The One World Doll Project Announces Launch of Prettie Girls! Dolls National Marketing Campaign
November 18 2013 - 8:15AM
The One World Doll Project, subsidiary of One World Holdings, Inc.
[OTCQB: OWOO] announced today that is has launched the first in a
series of national radio and geo targeted internet ads announcing
the Christmas availability of the Prettie Girls! multi-cultural
dolls.
"As this initial advertising campaign is our first step in the
national branding and awareness initiative for the Prettie Girls!
we have chosen to focus the message of these ads primarily to
African-American and Hispanic women who will be looking for dolls
of color this Holiday season," stated Trent T. Daniel, Founder of
One World Holdings. "Per our multi-stage roll out plan, these
current ads will be running in heavy rotation in cities nationwide
including major markets such as Atlanta, Houston, Chicago and New
Orleans," he added.
About The One World Doll Project
Established in 2010 by Trent T. Daniel and Stacey McBride-Irby,
The One World Doll Project endeavors to make significant positive
cultural impact through the doll category. Its beautiful dolls are
unique works of art, created for a growing market yearning for
something unique to experience – a doll that both embraces
contemporary girls of color and symbolizes the women they can
become. The One World Doll Project has created The Prettie Girls!™
dolls, an exciting line of multi-cultural fashion dolls, years in
development, recently launched in the marketplace. The Prettie
Girls! are unique in their look, their backgrounds and their
stories, capturing the essence of values and positive attributes
that every little girl can embrace. Styled for play, yet filled
with soul, The Prettie Girls! set new, higher, values-based
standards for "pretty"- positive goals that reach across the globe
and up for the stars!
For young girls, The One World Doll Project creates a doll that
is a friend, a partner in play, and a glimpse of their biggest,
brightest dreams. For young women, it is a symbol of who they are,
how much they have achieved, and a keepsake of the best times of
their lives. For connoisseurs, The One World Doll Project promises
stylish works of art that will become a vital part of a valuable
growing collectors' market. In addition to the Prettie Girls!
play line, the Company has just premiered the Cynthia Bailey
Prettie Girls Collector Doll™ depicting the businesswoman, model
and reality star, featured on Bravo Network's Real Housewives of
Atlanta.™
About Stacey McBride-Irby
In her 15 years at Mattel®, Stacey designed for the Disney
Princess® Collection and created countless fashions for the iconic
Barbie® line. Most notably, Stacey created an entire new line for
the company, the So In Style® dolls, the first African-American
dolls by Mattel that more closely represented contemporary girls
and young women in this diverse, dynamic community. While at
Mattel, Stacey was tapped to design the Sorority Barbie®,
celebrating the Centennial Year of Alpha Kappa Alpha, the first
African-American Greek Sorority. She also designed some of the
2010 Barbie Career dolls, including Pet Vet Barbie® Rock Star
Barbie® and Bride Barbie®.
Now Stacey has taken her dedication to doll making, her
inspiration in fashion design and her commitment to creating
positive role models to become a Founder of The One World Doll
Project.
About Angelic Dreamz
Angelic Dreamz, "A Collectors' Paradise," is celebrating its
20th anniversary as a premier retailer featuring dozens of
categories of dolls, gifts and accessories curated to meet the
demands of the growing collectors' market. In addition to a
dramatic retail store, Angelic Dreamz maintains a robust web
presence serving customers around the globe.
About The Pattycake Doll Company
The Pattycake Doll Company was created with a singular, unique
vision to create a trusted retail environment, specifically
for parents to provide their children with a comprehensive
selection of dolls that "look like ME!" For two decades,
Pattycake has served the needs of families seeking a wide range of
age appropriate ethnic, specialty and multi-cultural dolls. The
Pattycake family deeply believes in its mission to include all
children in play activities that respect their heritage and foster
their dreams.
More information about One World Holdings, Inc., Stacey
McBride-Irby, Trent T. Daniel and The One World Doll Project can be
found at www.oneworlddolls.com.
Mattel®, Barbie®, So in Style® and the Mattel, Barbie and So In
Style logos are trademarks of Mattel Inc., registered in the U.S.
and other countries. All other trademarks are the property of
their respective owners.
Notice Regarding Forward-Looking Statements
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995: This news release contains forward-looking
information within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended, including statements that include the words
"believes," "expects," "anticipate" or similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
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from those expressed or implied by such forward-looking statements.
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or strategic, is no guarantee of future success. This news release
speaks as of the date first set forth above and the Company assumes
no responsibility to update the information included herein for
events occurring after the date hereof.
CONTACT: RUBENSTEIN PUBLIC RELATIONS
MARIA CARFAGNO
TEL: 212-843-9341
EMAIL: MCARFAGNO@RUBENSTEINPR.COM