ST. PETERSBURG, Fla.,
July 23, 2013 /PRNewswire/
-- International Display Advertising, Inc. (PINKSHEETS: IDAD)
("Display Ads") The Company is pleased to announce that IDAD has
signed an LOI with Bamboo Beat Media (BBM) to develop a Display
Points network in South Africa
(SA). Located in Durban, SA, BBM
is a national provider of digital signage throughout the country.
BBM was created in 2008 to meet the growing demand for digital
signage in South Africa and
specializes in digital Menu Boards, Video Walls, Promotional
Displays, Touch Screens, Augmented Reality Boards, Transparent
Displays, Shelf Talkers and various sizes of LED Billboards. Due to
its proven operating and technical capabilities along with
marketing reach, IDAD has chosen BBM to be the exclusive Licensee
for Display Points table top units in SA.
Bamboo Beat Media (www.bamboobeat.co.za) is a full service
Digital Media Agency specializing in the implementation and
management of digital signage solutions. Since inception, BBM has
built up a client base; in the advertising, restaurant and bar,
retail and other corporate sectors. Bamboo Beat Media is unique in
the fact that it is an owner managed firm that will always provide
the most personal and customized service. Bamboo Beat Media is a
registered member of the Digital Screen Media Association.
Under the terms of the agreement with BBM, IDAD's projections
indicate there will be 3,500 secured locations with the Display
Points Table Top Units by the end of the third year of operations
producing total annual gross proceeds to IDAD of approximately
$5 million USD. This projected
revenue flow after the first five years of operations from
South Africa alone will provide
over $18 million USD to IDAD.
Additionally, IDAD has ongoing negotiations with other major
groups internationally and domestically in the US. Talks are
continuing between Display Points and major US corporations which
include a media and entertainment conglomerate and a US based
international restaurant chain, both of which will contribute
greatly to the international sales potential and earnings of
IDAD. Discussions are advancing with a national media
advertising firm to represent IDAD's Display Points throughout the
entire U.K. and then onto to the rest of Europe. Similar
dialogue is progressing and nearing the point of signing a letter
of intent to develop Display Points in locations all through
Mexico and then to continue on to
Central and South America.,
To put IDAD's revenue earning potential into perspective, SA is
a country with a population of 48.6 million, annual Gross
Domestic Product (GDP) of $384 billion
USD and an annual per capita income of $11,600 USD. Based on this relatively small
economy ranked to be only 26th worldwide, it provides
annual income of $5 million USD to
IDAD based on conservative projections. The annual GDP of the UK is
$2.44 Trillion USD and Mexico's is 1.2
Trillion USD with both of these countries having a combined
GDP of over nine times of that of South
Africa's.
Dave Hazzard, President of
International Display Advertising, Inc. stated, "Our signing the
LOI with BBM for distribution of Display Points in SA, IDAD has now
become an international player in the $9
Billion USD Global Digital Out of Home (DOOH) advertising
market. IDAD is excited to be establishing our Display Points
network to engage restaurant and bar patrons in SA, the country
with the largest economy in Africa. IDAD is continuing with its rollout in
the Western Hemisphere and through similar strategic partnerships
will soon have an established intercontinental presence!"
About the Company; International Display Advertising
(IDAD) owns the international rights to market, distribute
and sell the proprietary interactive digital media of Display
Points an interactive digital media company that competes in the
Digital-Out-Of-Home (DOOH). IDAD has also developed a
location-based Internet advertising platform called Display Points
Plus that allows restaurants and advertisers to coordinate efforts
outside the venue. IDAD is focusing on engaging consumers with on
table browsers/displays in destination locations like restaurants,
bars, hotels, and other consumer venues, thus creating a
place-based media platform. IDAD enables advertisers to access
their target audience in venues where they are captive,
out-of-home, and ready to spend money. Unlike web browsers with ad
blockers, mobile devices with pull interactive ads, or TV with DVR,
IDAD places "browsers" on restaurant tabletops and in consumer
venues where ads cannot be blocked.
Within this IDAD offers advertisers a targeted
and measurable consumer interactive media vehicle they can
customize by market and venue to assure the most efficient
buy. Consumers will be exposed to a combination of
informational content (weather, news, sports scores, movie times
etc.) restaurant promotions and menu offerings and advertising.
IDAD provides advertisers all the benefits of online
digital communication, the ability not just to deliver a
static ad message, but also to engage their audience.
For further information regarding International Display
Advertising, Inc.,
please contact our Investor Relations Line at: (949)
427-2887
or corporate development inquires at: (424)
278-4033
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to update any forward-looking statements.
SOURCE International Display Advertising, Inc.