Jones Soda Co. (JSDA), a leading premium beverage company known
for its customer-designed packaging, and the FIAT Brand today
announced their “Jonesin’ for a Fiat 500e” summer photo contest.
The contest is part of a larger integrated marketing campaign for
Jones Soda and the FIAT Brand to celebrate the companies’ new
products, Natural Jones Soda and the automobile company’s all-new,
all-electric Fiat 500e, which are both launching exclusively in
California this summer.
Natural Jones Soda, available exclusively
in California, is made from a proprietary blend of natural
sweeteners and contains 30 calories, five grams of fiber and five
grams of sugar. (Photo: Business Wire)
Between June 1 through October 31, contestants who submit photos
of any Fiat 500 model will have a chance to win either a weekly
prize or the Grand Prize. Weekly winners will be awarded a Prize
Pack of Jones Soda and FIAT Brand merchandise. At the conclusion of
the contest, a Grand Prize winner will receive a brand new 2013
Fiat 500 (a 500e if a California resident), surf lessons with
Jones-sponsored professional surfer Brianna Cope, and have the
winning photo featured on a run of Natural Jones Soda in 2014.
Contestants in the U.S. and Canada can enter to win by submitting
their qualifying photos using the hashtag
#Jonesinforafiat500e through Jones Soda Co.’s official
Website, Instagram, Twitter and Facebook pages. Submissions will be
judged based on the quality and creativity of the photos.
“We recognized that our brand DNA is similar to that of the Fiat
Brand: unique, independent, fun and colorful. Both companies are
launching healthier versions of our iconic, regular products in the
California market, which are Natural Jones Soda and Fiat’s
all-electric vehicle, the Fiat 500e,” said Jennifer Cue, CEO, Jones
Soda. “This is a fun way for us to connect with our fan base and do
what Jones Soda does best, connect with our consumers through
photography.”
“The sense of excitement that surrounds the launch of the
all-new Fiat 500e in California this summer creates a perfect
opportunity for us to partner with like-minded brands such as Jones
Soda,” said Jason Stoicevich, Head of FIAT Brand North America.
“Through fun social media activities, we will capture customer’s
attention and one lucky winner will be able to bring home the zero
emission Fiat 500e.”
Beyond the “Jonesin’ for a Fiat 500e” photo contest this summer,
the companies are partnering on event and sampling programs,
including a presence at the U.S. Open of Surfing in Huntington
Beach, California, in July, where Brianna Cope will be competing
and showcasing the new Fiat 500e. In addition, Jones Soda and Fiat
USA will have a Fiat dealership sampling program in California and
will be collaborating on a range of social media initiatives.
The contest is limited to individuals who are legal residents of
the fifty (50) United States, the District of Columbia, and
residents of Canada (excluding Quebec). Further details on the
contest (including the official rules) and other events taking
place throughout California in 2013 can be found at
www.Jonessoda.com or fiatusa.com.
About Natural Jones Soda
Natural Jones Soda is sweetened with a proprietary blend of
natural sweeteners including pure cane sugar, organic agave syrup
and stevia, and each 12-ounce bottle contains 30 calories, five
grams of fiber and five grams of sugar.
About the Fiat 500e
This summer, the FIAT Brand is launching its all-new,
all-electric vehicle into the California market. With its iconic
Italian style, world-class dynamics and environmentally responsible
zero-emissions design, the all-new 2013 Fiat 500e builds on the
Cinquecento legacy, while offering customers a no-compromise
electric vehicle (EV) that embodies the FIAT Brand’s simple,
purposeful and fun-to-drive values. The Fiat 500e electrifies the
Cinquecento lineup with even more innovation and style, an EPA
tested 87 miles of best-in-class driving range and an industry-best
108 per gallon equivalent (MPGe) highway rating of pure
battery-electric power. The all-new Fiat 500e is available in the
second-quarter of 2013 and is priced at $32,600, which includes an
$800 destination charge. However, eligible California residents may
be able to purchase the Fiat 500e for as low as $20,600, after
federal credits, state incentives and FIAT rebates are
included.
About Jones Soda Co.
Headquartered in Seattle, Washington, Jones Soda Co.® (OTCQB:
JSDA) markets and distributes premium beverages under the Jones
Soda, Jones Pure Cane Soda, Jones Zilch and now Natural Jones Soda®
brands and sells through its distribution network in markets
primarily across North America. A leader in the premium soda
category, Jones is known for its variety of flavors and innovative
labeling technique that incorporates always-changing photos sent in
from its consumers. Jones Soda is sold through traditional beverage
retailers.
About the FIAT Brand
The FIAT Brand stands for discovery through passionate
self-expression. It encourages people to be in charge of their
lives, live confidently and celebrate the smallest of things with
infectious excitement. That philosophy is embodied by the North
American introduction of the iconic Fiat 500 or Cinquecento – a
small car that lives big. Italian at heart and rooted in a rich
heritage, the 500 is synonymous with modern, simple design blending
form, function and a pride of ownership that is genuine.
Reminiscent of the original Cinquecento, the Fiat 500 and Fiat
500c (Cabrio) build on the vehicle’s global popularity. Since its
initial launch in 2007, more than 1,000,000 Fiat 500 vehicles have
been sold in more than 100 countries around the world. The model’s
unquestionable popularity is the result of the Fiat 500’s great
ability to deliver unmatched personalization options with advanced
solutions in terms of quality, engine and passenger comfort. In
addition to success on the sales front, the Fiat 500 has earned
more than 80 international awards, including being named the 2008
European Car of the Year, 2009 World Car Design of the Year and
Best New Engine of 2010 (Fiat MultiAir® Turbo). In the U.S., the
2012 Fiat 500 was named “Best Buy” in the subcompact category by
Consumers Digest and was deemed a “Top Safety Pick” by the
influential Insurance Institute for Highway Safety (IIHS).
The FIAT Brand portfolio in North America continues to expand
with the arrival of the high-performance Fiat 500 Abarth, Fiat 500
Abarth Cabrio and the Fiat 500 Turbo. In 2013, the FIAT brand will
launch the Fiat 500e, a full-electric version of the Fiat 500, and
the Fiat 500L, a new 4-door five-passenger model that will expand
FIAT’s Brand style and efficiency into the growing B-segment. For
more information on the FIAT Brand, visit the FIAT Facebook page
(www.facebook.com/fiatusa) or Twitter account
(www.twitter.com/fiatusa).
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130531005098/en/
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