SurePure Investment Holding AG Announces the Closing of Share
Exchange with SurePure, Inc.
NEW YORK, Dec. 12, 2012 /PRNewswire/ -- SurePure
Investment Holding AG (SurePure or the Company) today announced the
closing of its share exchange with SurePure, Inc.
(OTCBB: SURP). As a result of the share exchange,
SurePure and its subsidiaries have become subsidiaries of SURP and
the business of SURP has become the business of SurePure.
SurePure's liquid photo-purification technology purifies turbid
liquids including milk, beer, fruit juice, wine, carbonated
beverages and a variety of industrial applications. SurePure's
patented technology uses a specific band of ultraviolet light to
provide a green alternative to heat and chemicals in the
purification of turbid liquids.
SurePure's technology enables the food and beverage industry to
increase the quality and food product safety while reducing
operating costs through energy-saving efficiencies. The Company has
received indications of interest from US dairy producers relative
to participation in FDA commercial trial programs. The process of
submission to European regulatory authorities for dairy Novel Foods
acceptance is underway in cooperation with commercial partners. The
Company continues to make progress with commercializing its
technology across a number of industries.
SurePure's technology has been positively tested by the
following Research Institutions: University of
Wisconsin, UC Davis Veterinary Training and Research Center,
California Polytechnic, Cornell University, Queens
College, Belfast, Northern
Ireland, University Stellenbosch, South Africa and the University of Western
Cape, South Africa.
The share exchange transaction is the subject of a Current
Report on Form 8-K as filed by SURP with the Securities and
Exchange Commission. The Current Report includes information
with respect to the percentage ownership of SURP by the former
shareholders of SurePure. "We are pleased to announce the
completion of the share exchange transaction with SURP as this now
opens a new chapter as a fully reporting issuer and publicly traded
company," stated SurePure CEO Guy
Kebble. "The conclusion of the share exchange provides
SurePure with better access to capital markets allows us to
continue to develop and fully commercialise our business with
concomitant growth in shareholder value."
Forward-Looking Statements
Information in this news release may contain statements about
future expectations, plans, prospects or performance of SURP that
constitute forward-looking statements for purposes of the Safe
Harbor Provisions under the Private Securities Litigation Reform
Act of 1995. The words or phrases "can be," "expects," "may
affect," "believed," "estimate," "project" and similar words and
phrases are intended to identify such forward-looking statements.
Any forward-looking information provided by or on behalf of SURP is
not a guarantee of future performance. SURP's actual results may
differ materially from those anticipated in such forward-looking
statements as a result of various important factors, some of which
are beyond the control of SURP. In addition to those
discussed in SURP press releases and public filings and statements
by SURP management, factors that could materially affect these
forward-looking statements and/or predictions, SURP's estimate of
the sufficiency of its existing capital resources, SURP's ability
to raise additional capital to fund future operations of SURP ,
ability to repay its existing indebtedness, the uncertainties
involved in estimating market opportunities, and in identifying
contracts which match SURP's capability to be awarded contracts.
All such forward-looking statements are current only as of the date
on which such statements were made. SURP does not undertake any
obligation to publicly update any forward-looking statement to
reflect events or circumstances after the date on which any such
statement is made or to reflect the occurrence of unanticipated
events.
Contact:
Jeff Ramson
Proactive Capital Group, LLC
212-863-6341
jramson@proactivecapitalgroup.com