ATLANTA, Feb 21, 2012 /PRNewswire/ -- East Coast
Diversified Corporation (OTCBB: ECDC) announced that its
subsidiary, Rogue Paper, Inc, and their TV Tune-In platform has
released new features for their second screen TV platform, TV
Tune-In, including new ways for viewers to view exclusive content
provided by show creators and TV networks.
Rogue Paper's TV Tune-In platform allows users a second screen
experience for a number of popular TV programs, sporting events and
channels, to interact and comment with each other during live and
time-shifted broadcasts. TV Tune-In is rolling out the latest
update to its second-screen platform that allows networks to
synchronize exclusive content, a featured called Content Sync, to
shows as viewers are watching.
Content Sync will display interactive polls, quizzes, behind the
scenes videos and more perfectly timed and in sync with what's
happening on the screen. This is being extended to other forms of
content such as synchronized broadcast television advertising,
making broadcast television ads interactive.
"The global market for broadcast advertising is over
$160 billion and broadcast
advertising is still the core business of media companies. It is
important for us at Rogue Paper to provide tools for networks
to engage and delight users in their second screen experience,"
Stephanie Boyle, the CEO of Rogue
Paper commented. "Adding new ways to connect with viewers brings
eyeballs back to the primary screen, the television, and is a great
advantage for our broadcast partners to deliver on interactive
broadcast television advertising."
TV Tune-In is a white-labeled service for media companies and
content owners to engage with audiences on the second screen. With
the new features of Content Sync and Advertising Sync the second
screen experience is both editorial and
revenue-generating.
About Rogue Paper
Rogue Paper, a subsidiary of ECDC is a developer of TV Tune-In
Application developed by Rogue Paper. TV Tune-In is a real-time,
companion viewing and mobile app development platform for media
companies to help drive viewership, conversation and interactions
for television shows and content. TV Tune-In's CMS allows media
companies to develop branded iPhone and iPad apps for television
shows and channels. Powering such category leading
applications as MTV's WatchWith and VH1's Co-Star iPhone and iPad
applications, users can actively comment along with their favorite
show (live or time-shifted). The apps aim to attract fans around
live viewing of their favorite show, event, or sports team. Users
can actively comment, Tweet and Like their favorite show, chat with
friends, play trivia games, watch exclusive video content, photos
and more. www.tvtunein.com www.roguepaper.com
About East Coast Diversified Corporation
East Coast Diversified Corporation (OTC.BB: ECDC.OB) is a
holding corporation with a diversified group of technology
companies. Its business portfolio includes businesses offering
technology for logistics and asset management, media entertainment
technology, transportation safety and class attendance monitoring
system and social media applications.
EarthSearch offer solutions using the world's first wireless
communication between GPS and RFID. EarthSearch delivers solutions
relevant to the operations of businesses and governments across the
globe, providing efficiency, cost saving, continuous visibility of
assets and cargo in transit, with real time visibility across
the entire supply chain. Solutions delivered include warehouse
operation, movement of secured cargo, oil tankers, pipeline and
other fixed assets management solutions. EarthSearch solutions
integrate sensor technology for fuel monitoring, temperature
sensor, weight sensors, door sensor and a variety of other custom
applications.
StudentConnect also utilizes our proprietary wireless
communication between GPS and RFID to provide transportation safety
and class attendance monitoring solutions to schools, alerting
parents and schools of safe departure and arrival of students
riding on school buses and providing an automated class attendance
monitoring system that engages parents with information about
student behavior at school, including providing real time
notification regarding truancy and skip class behavior.
StudentConnect use wireless technology integrated with GPS/RFID to
gather and combine parental behavior, student behavior at school
and academic data to create predictive analytics for school
administrators that help with improving education.
WetWinds, a new social media division schedule to launch in
summer 2012 will deliver interactive social media experience to
audiences and users across the globe. Register to be part of the
first one million global beta users at: www.wetwinds.us
For more information on East Coast Diversified Corporation and
its group of companies please visit the company's website at
www.eastcoastdiversified.com
"SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION
REFORM ACT OF 1995: The statements contained in this release which
are not historical facts are forward-looking statements that are
subject to risks and uncertainties that could cause actual results
to differ materially from those set forth in or implied by
forward-looking statements. These risks and uncertainties include
the Company's entry into new commercial businesses, the risk of
obtaining financing, recruiting and retaining qualified personnel,
and other risks described in the Company's Securities and Exchange
Commission filings. The forward-looking statements in this press
release speak only as of the date hereof, and the Company disclaims
any obligation to provide updates, revisions or amendments to any
forward-looking statement to reflect changes in the Company's
expectations or future events.
Editorial Contact
Glenn Davis
East Coast Diversified Corporation
+1 770-953-4184
866-503-9316
investorrelations@eastcoastdiversified.com
SOURCE East Coast Diversified Corporation