THQ Inc. (NASDAQ: THQI) and the Ultimate Fighting Championship®
organization today announced availability of the first downloadable
workout pack for UFC® Personal Trainer: The Ultimate Fitness
System, the popular interactive fitness product released earlier
this year. Focusing on prominent UFC bantamweight Urijah Faber,
whose submission victory over Brian Bowles at UFC 139 earned him a
future rematch against Dominick Cruz for the UFC Bantamweight
Championship, the Urijah Faber Workout Pack will feature five new
workout routines and 15 new Hit the Mitts drills. The pack also
includes an Undisputed Trainee achievement, providing consumers who
purchase the forthcoming UFC® Undisputed™ 3 for the Xbox 360® video
game and entertainment system from Microsoft with an opportunity to
receive a Create-a-Fighter boost and save approximately 8-10 hours
in gameplay time. The Urijah Faber Workout Pack is available now on
Xbox LIVE® Marketplace for the Xbox 360 and is free of charge to
all consumers who own UFC Personal Trainer: The Ultimate Fitness
System on Kinect™ for Xbox 360.
Future downloadable workout offerings for UFC Personal Trainer:
The Ultimate Fitness System, also available exclusively via Xbox
LIVE Marketplace for the Xbox 360, are currently scheduled as
follows:
- Cain Velasquez Workout Pack: The
Cain Velasquez Workout Pack is slated to feature five new workout
routines and 15 new Hit the Mitts drills featuring the former UFC
Heavyweight Champion. The pack is currently scheduled for release
on January 31, 2012 and will be available for a suggested purchase
cost of 800 Microsoft Points.
- Jon Jones Workout Pack:
Featuring the current UFC Light Heavyweight Champion, the Jon Jones
Workout Pack is slated to feature five new workout routines, as
well as 15 new Hit the Mitts drills. The pack is currently
scheduled for release on February 21, 2012 and will be available
for a suggested purchase cost of 800 Microsoft Points.
“UFC Personal Trainer: The Ultimate Fitness System has helped
consumers around the world utilize MMA-inspired exercises to reach
their fitness goals,” said Danny Bilson, Executive Vice President,
Core Games, THQ. “The release of new downloadable workout packs
will add additional depth and variety to any exercise routine or
program.”
“UFC Personal Trainer gives fans the chance to train like their
favorite UFC athletes and these workout packs take it to a whole
new level,” UFC President Dana White said. “Jon Jones, Cain
Velasquez and Urijah Faber are three of the best conditioned
fighters in the UFC. They’ll challenge UFC fans to reach fitness
goals like never before.”
About UFC Personal Trainer: The Ultimate Fitness
System
Designed with support from the National Academy of Sports
Medicine (NASM) and leading mixed martial arts (MMA) training
experts Mark DellaGrotte, Greg Jackson and Javier Mendez, the
fitness routines and comprehensive programs included in UFC
Personal Trainer: The Ultimate Fitness System deliver a challenging
and motivating UFC fitness experience through the best and most
effective exercises utilized by today’s renowned UFC fighters.
DellaGrotte, Jackson and Mendez currently operate three of the most
prominent MMA training facilities in the world and have
significantly contributed to the success of many elite UFC
fighters, including current UFC Light Heavyweight Champion Jon
Jones, former UFC Heavyweight Champion Cain Velasquez and former
UFC Heavyweight Champion Frank Mir.
Users will learn over 70 MMA and NASM-approved exercises,
including moves from disciplines such as wrestling, kickboxing and
Muay Thai, that are designed to improve strength, endurance and
conditioning through use in a variety of routines. All 51 routines,
along with nine exclusive bonus routines on Kinect for Xbox 360,
are specialized to target specific muscle groups, as well as factor
individual skill levels and fitness goals. In addition, users may
focus on specific fitness objectives by building personalized
routines with up to 12 different exercises. Each custom routine can
be modified to increase or decrease intensity of the pre-set pace,
enabling users to fully maximize their training experiences based
on individual preferences. Across the training experience, users
will punch and kick virtual authentic MMA training gear, with
Kinect for Xbox 360 users having access to exclusive branded
equipment.
In Hit the Mitts Mode, users will train with a variety of
popular UFC personalities, including Kinect for Xbox 360 exclusive
fighters Kenny Florian, Dan Hardy, Frank Mir and Diego Sanchez, in
a variety of challenging rhythm and timing-based agility drills
that utilize punching and kicking sequences. They will unlock a
variety of different drills to earn rewards, each with increasing
difficulty, as well as have the ability to compete against friends
and issue challenges in a multiplayer environment.
UFC Personal Trainer: The Ultimate Fitness System provides
additional guidance and encouragement throughout the fitness
journey by enabling users to select a goal and work with
DellaGrotte, Jackson or Mendez for personalized instruction. They
will learn MMA-inspired exercises, as well as authentic training
techniques and healthy lifestyle choices, through a comprehensive
fitness experience. In addition, users looking for a dedicated
program system focused on losing weight, building strength or
improving performance may take advantage of either a 30 or 60-day
program that best fits their needs. UFC Personal Trainer also
includes an interactive journal that will enable users to view a
comprehensive calendar of their specific routines and time
management while tracking progress and receiving recommendations to
help meet their desired results.
UFC Personal Trainer: The Ultimate Fitness System is available
now on Kinect for Xbox 360, PlayStation®Move for the PlayStation®3
computer entertainment system and the Wii™ system from Nintendo.
For more information on UFC Personal Trainer: The Ultimate Fitness
System, please visit www.ufcpersonaltrainer.com,
facebook.com/ufcpersonaltrainer and twitter.com/UFCPT.
About Ultimate Fighting
Championship®
Owned and operated by Zuffa, LLC, and headquartered in Las
Vegas, Nev., UFC® is the world’s premier MMA organization and
produces over 12 UFC live Pay-Per-View events annually around the
globe. In 2012, FOX will broadcast four fights annually. In spring
2012, The Ultimate Fighter®, UFC’s signature weekly reality TV
show, debuts on FX. UFC content is also distributed commercially to
bars and restaurants through Joe Hand Promotions in the U.S.
Globally, UFC programming is broadcast in over 149 countries and
territories, reaching a half a billion homes worldwide, in 20
different languages.
UFC® also boasts a powerful presence online, with UFC.com
attracting over seven million unique visitors per month, while also
possessing one of the most powerful social media followings in all
of professional sports. To date, UFC has over six million fans on
Facebook and over 400,000 followers on Twitter. In addition, UFC
President Dana White is one of the most accessible and most
followed executives in sports with more than 1.7 million followers
on Twitter. On January 22, 2011, UFC continued to set trends in
social media, becoming the first major sports league to stream
live, broadcast quality action on Facebook.
Ancillary businesses include best-selling DVDs, a magazine, the
best-selling UFC “Undisputed” videogame franchise distributed by
THQ, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo®
festivals, branded apparel, trading cards, and articulated action
figures.
About THQ Inc.
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and
publisher of interactive entertainment software. The company
develops its products for all popular game systems, personal
computers, wireless devices and the Internet. Headquartered in Los
Angeles County, California, THQ sells product through its global
network of offices located throughout North America, Europe and
Asia Pacific. More information about THQ and its products may be
found at www.thq.com. THQ and the THQ logo are trademarks and/or
registered trademarks of THQ Inc.
Microsoft, Kinect, Xbox, Xbox 360 and Xbox LIVE are either
registered trademarks or trademarks of the Microsoft group of
companies.
“PlayStation” is a registered trademark of Sony Computer
Entertainment Inc.
Wii is a trademark of Nintendo.
Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The
Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa®, The
Octagon™ and the eight-sided competition mat and cage design are
registered trademarks, registered service marks, trademarks, trade
dress and/or service marks owned exclusively by Zuffa, LLC and
licensed to its affiliated entities and other licensees in the
United States and other jurisdictions. PRIDE®, PRIDE
FC™, PRIDE FIGHTING CHAMPIONSHIPS® and BUSHIDO® are trademarks
of Pride FC Worldwide Holdings, LLC registered in the United States
and other countries. All other marks referenced herein may be the
property of Zuffa, LLC, its affiliates or other respective owners.
All other marks referenced herein may be the property of Zuffa,
LLC, its affiliates or other respective owners.
All other trademarks are property of their respective
owners.
THQ Forward-Looking Statements: The
statements contained in this press release that are not historical
facts may be “forward-looking statements” within the meaning of the
Private Securities Litigation Reform Act of 1995. These
forward-looking statements are based on current expectations,
estimates and projections about the business of THQ Inc. and its
subsidiaries (collectively referred to as “THQ”), including, but
not limited to, expectations and projections related to
downloadable workout packs for UFC Personal Trainer: The Ultimate
Fitness System are based upon management’s current beliefs and
certain assumptions made by management. Such forward-looking
statements are subject to risks and uncertainties that could cause
actual results to differ materially from those expressed or implied
by such forward-looking statements, including, but not limited to,
business, competitive, economic, legal, political and technological
factors affecting our industry, operations, markets, products or
pricing. Readers should carefully review the risk factors and the
information that could materially affect THQ’s financial results,
described in other documents that THQ files from time to time with
the Securities and Exchange Commission, including its Annual Report
on Form 10-K for the fiscal period ended March 31, 2011 and
subsequent Quarterly Reports on Form 10-Q, and particularly the
discussion of trends and risk factors set forth therein. Unless
otherwise required by law, THQ disclaims any obligation to update
its view on any such risks or uncertainties or to revise or
publicly release the results of any revision to these
forward-looking statements. Readers are cautioned not to place
undue reliance on these forward-looking statements, which speak
only as of the date of this press release.
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