Applied DNA Sciences, Inc. (OTCBB: APDN), a provider of DNA-based
anti-counterfeiting technology and product authentication
solutions, is collaborating in a new and ground-breaking
anti-counterfeiting initiative to protect fine wools in Yorkshire
woolen products produced for the world's premiere brands. The
products of their collaboration, unique fabrics marked with APDN's
SigNature® DNA to prove garment authenticity, are being featured at
two of the most important textile shows in Europe that form that
shopping floors for the fashion industry.
The Huddersfield Textile Centre of Excellence. a long-time APDN
partner with over seventy member companies, is showcasing
"Yorkshire Signature DNA," a 'DNA fabric' developed by the Centre,
using APDN's SigNature® DNA technology. The product will combat
rampant counterfeiting of the historically treasured Yorkshire
wools. Five of the UK's most prestigious mills will feature APDN's
DNA fabrics: Bower Roebuck, Dormeuil, Holland and Sherry, Taylor
and Lodge, and John Foster. Collectively, these fabric designers
and weavers supply fabric to many of the most famous designer lines
of Europe and America.
The following is the text of a press release about the program
which has been issued by the Textile Centre of Excellence, as part
of the Yorkshire regional Textile Futures Programme.
Paris In response to increasing demands by
consumers for quality assurance and proof of origin, The
Huddersfield Textile Centre of Excellence, as part of the regional
Textile Futures Programme, has developed a 'Yorkshire SigNature'
DNA to protect fabric woven in the region. Textile Futures is part
financed by the European Regional Development Fund through the
2007-2013 Yorkshire and The Humber ERDF Programme.
Bill Macbeth, Managing Director of the Centre said "The
anti-counterfeit strategy involves the use of a unique botanical
DNA that is impregnated into the fabric during the manufacturing
process to provide authentication and brand protection for weavers
of premium quality fabrics in Yorkshire". A fully equipped
laboratory has been installed in the Huddersfield Centre to carry
out forensic analysis of DNA samples from weavers participating in
the programme. The SigNature DNA solution has been developed by
Applied DNA Sciences in Stony Brook New York.
Recent market research carried out by the International Wool
Textile Organisation (IWTO), the Brussels based advocacy body for
the global wool industry, revealed that consumers, particularly in
Asia Pacific, paying high prices for premium brands were
increasingly anxious about provenance of superfine wool fabrics as
the counterfeit market expands in tandem with worldwide growth in
luxury sales.
Peter Ackroyd, President of IWTO noted "The international luxury
market is very buoyant and Yorkshire weavers of worsted suitings
are benefiting from the current vogue for quality fashion". Sales
of British premium brands have increased dramatically over the last
year, particularly to China where 'status shopping' is set to
expand, as wealthy local consumers continue to reject poor quality
merchandise. Ackroyd added, "The need for DNA 'accountability' will
extend far beyond the fashion fabric market in years to come as
wool textile products for the interior environment are increasingly
selected for health and safety reasons". Wool fabrics are featuring
ever more widely in aircraft and land transport due to their
inherent flame retardancy qualities. "Proof of content and origin
will be paramount, given the understandably accountable world in
which the sector works" Ackroyd concluded.
Richard Boide, Commercial Director of the cloth house Dormeuil,
established in London and Paris in 1842, said "Dormeuil is
committed to weaving its men's wear collections in Yorkshire and I
am delighted the Centre has taken the initiative to create a
programme that, should the need arise, allows us to prove in store
the provenance of our cloths. This will be particularly welcome in
Japan where customers are increasingly concerned about origin."
Edward Waterhouse of Taylor and Lodge, a weaver of fine worsted
cloths in Huddersfield and part of the Bulmer and Lumb Group, a
founder member of the 'Yorkshire SigNature' programme said, "UK
wool fabrics are enjoying unprecedented growth in demand in Asia,
as ever more discerning consumers are seeking assured quality as
opposed to disposable fashion. We actively protect our brand and
trademarks worldwide and we warmly welcome the DNA programme which
will give forensic support to our efforts in safeguarding the
Group's intellectual property."
Walid Batich, Middle East Director of Holland and Sherry,
speaking from the group's new offices and showroom in Dubai said.
"Sadly this region is rife with fake goods with firms having little
recourse to quick commercial justice in the courts. DNA proof of
origin, easily demonstrated to consumers, will significantly assist
all in this market who seek to provide genuine quality".
Speaking from the company's state of the art weaving plant in
New Mill just outside Huddersfield, Bower Roebuck's Managing
Director Ronald Hall noted. "We, together with our sister company
Scabal, invest heavily in design and technology to create unique
cloths for very discerning clients. Protection of investment and
quality assurance are priorities for the Group and our membership
of 'Yorkshire SigNature' is seen as significant step forward in
these important areas for our business".
David Gallimore, Managing Director of John Foster, a fine
worsted weaver established in 1819, now part of SIL Holdings said.
"As one of the founder weaver members of the Australian Superfine
Wool Growers Association, a group of sheep farmers dedicated to
guaranteed provenance of fine wool, we see our participation in the
Yorkshire SigNature scheme as further commitment to certification
of quality and origin -- assurances increasingly demanded by our
East Asian customers".
The brands participating in the first commercial phase of the
'Yorkshire SigNature' programme will feature 'DNA' fabrics at
Milano Unica (MU) in Milan from September 13th to 15th and Premiere
Vision (PV) in Paris from September 20th to 22nd: Bower Roebuck
(MU), Dormeuil (MU, PV), Holland and Sherry (PV) Taylor and Lodge
(PV) and John Foster (PV).
About The Huddersfield and District Textile
Training Company The Huddersfield and
District Textile Training Company was established in 1976 to
unite the local textile industry in a shared approach to
professional, equitable and high-quality training. In 1999 the
company established the Textile Centre of Excellence, a £2 million
development located in Leeds Road Huddersfield, providing a wide
range of 'state of the art' textile and clothing research and
development, training and production facilities including:
- a technical workshop
- a research and product-testing laboratory
- a fully equipped clothing studio
- the world's first 3D weaving machine
- ground breaking laser/plasma processing technology
- award winning multi-media meeting and conferencing
facilities
The Centre has over 70 member companies. To learn more go to
www.textile-training.com
About Applied DNA Sciences (APDN) APDN
sells patented DNA security solutions to protect products, brands
and intellectual property from counterfeiting and diversion.
SigNature DNA is a botanical mark used to authenticate products in
a unique manner that essentially cannot be copied, and provide a
forensic chain of evidence that can be used to prosecute
perpetrators. To learn more, go to www.adnas.com
The statements made by APDN may be forward-looking in nature.
Forward-looking statements describe APDN's future plans,
projections, strategies and expectations, and are based on
assumptions and involve a number of risks and uncertainties, many
of which are beyond the control of APDN. Actual results could
differ materially from those projected due to our short operating
history, limited financial resources, limited market acceptance,
market competition and various other factors detailed from time to
time in APDN's SEC reports and filings, including our Annual Report
on Form 10-K, filed on December 15, 2010 and our subsequent
quarterly reports on Form 10-Q. APDN undertakes no obligation to
update publicly any forward-looking statements to reflect new
information, events or circumstances after the date hereof to
reflect the occurrence of unanticipated events.
Add to Digg Bookmark with del.icio.us Add to Newsvine
INVESTOR CONTACT: Debbie Bailey 631-444-8090 fax: 631-444-4888
MEDIA CONTACT: Mitchell Miller 631-444-6370 fax: 631-444-4888 FCMN
Contact: Email Contact Web site: http://www.adnas.com Twitter:
@APDN
Applied DNA Sciences (NASDAQ:APDN)
Historical Stock Chart
From Aug 2024 to Sep 2024
Applied DNA Sciences (NASDAQ:APDN)
Historical Stock Chart
From Sep 2023 to Sep 2024