Green Globe International, Inc. CEO Discusses Business Model and Revenue Streams for Branded Programs Around the World
July 15 2010 - 8:00AM
Green Globe International, Inc. (Pink Sheets:GGII), the worldwide
owner of the Green Globe brand, today issued comments from CEO and
Managing Director, Steven R. Peacock, regarding the company's
business model and identifying the multiple revenue streams that
Green Globe currently has in place through branded products and
services marketed around the world.
"Given the abundant opportunities that continue to be presented
to Green Globe as well as our recent successful efforts to
implement branded sustainability products and services in a variety
of sectors in the global green economy, I believe it is important
to revisit how the company is poised to increase revenues through
each of its revenue channels," said Mr. Peacock.
"The revenue stream that has become the most prominent from an
awareness standpoint over the last several months is environmental
reporting, due to our co-venture agreement with Village Green
Global, Inc., who provides its SMARTweb® environmental auditing
tool as an effective low cost tool for businesses across the U.S.
and in countries around the world. As has been discussed
recently, the potential market for environmental auditing services
to businesses is massive, and we believe that SMARTweb®, with the
Green Globe Baseline Standard imbedded into it, will be an
attractive value add to a large number of businesses. Village
Green is already signing clients for SMARTweb®, so this is not a
revenue stream we hope to have in place - this has already become a
reality.
"The Green Globe Index sustainability assessment program is
another low cost method to track an organization's environmental
progress. The Index is currently being implemented in China
in cooperation with China's Hotel Purchasing and Supplying
Association (HPSA), which is headquartered in Beijing.
"Considering that according to a recent global study, the U.S.
and China are the two markets with the largest projected growth in
the green economy, the fact that Green Globe is actively engaged in
revenue generating programs in both countries should be seen as
very good news.
"The next revenue stream that Green Globe International already
has in place and has begun receiving revenues from is
consulting. Green Globe consultants can provide expertise in
a number of areas, but one of our most recent projects was related
to a sustainability event and Green Globe consulted on program
structure, topic specific research, speaker engagement and
recruitment, partnership development, event promotions, and sponsor
recruitment/development and relations management. Payment has
already been received for this event, so again, this is not a
revenue area that we plan to bring to fruition - it is already
producing.
"Another revenue stream that is already in place and producing
is Green Globe certification services. We currently have an
ongoing licensing arrangement with Green Globe Certification, which
continues to increase its clients in the hotel, hospitality and
tourism sectors around the world. Only this week, Green Globe
Certification announced that a hotel group in Germany had
registered for Green Globe membership and certification.
Green Globe International currently receives its portion of
revenues generated by certification, and with the outstanding work
that is being done in this area, we expect this revenue stream to
grow in the coming years.
"Because the business of green and sustainability are still in
their relative infancy, there are additional revenue streams that
are emerging and/or are anticipated. As one of the oldest and
most well-respected international green brands, Green Globe is
better situated than any other label to participate in emerging
market sectors. We are prepared to act as soon as these areas
become better defined and as new opportunities present
themselves.
"Some sustainability market statistics related to Green Globe
and its current revenue streams are included in a video feature, IC
Places, Inc., and I would encourage anyone interested in the
company and its potential to watch that presentation. It can
be found at http://www.icplaces.com/include/GGII_about.asp or by
clicking the "Local Business" link at the top of the
www.icPlaces.com home page."
The Green Globe brand and program, which traces its roots back
to the United Nations Rio de Janeiro Earth Summit in 1992, where
182 Heads of State endorsed the Agenda 21 principles of Sustainable
Development, has primarily been used in the travel and tourism
industry but is now being expanded to include a growing number of
environmentally responsible businesses in a variety of market
sectors. The Green Globe brand is an ideal symbol for the
world's increasing awareness of environmental responsibility and
response to global climate change.
The company encourages all shareholders and others interested in
following the progress of the Green Globe brand to subscribe to
receive email alerts whenever new information is made public.
To subscribe, please visit
http://www.greenglobeint.com/stayconnected/email/.
About Green Globe International, Inc.
Green Globe International, Inc. is the worldwide owner of the
Green Globe brand, which includes the leading sustainability
certification and benchmarking programs, carbon footprint
calculation and offset programs, and a broad range of consulting
services. Green Globe International has been
admitted as an affiliate member of the United Nations World Tourism
Organization. The World Travel & Tourism Council (WTTC),
the business leaders' forum for the travel and tourism industry, is
a 5% common stock owner of Green Globe International. For
more information on the company and its programs, please visit
www.greenglobeint.com.
For information on Green Globe Certification, please visit
www.greenglobe.com. To see sustainable travel options, please
visit www.greenglobe.travel.
Green Globe services in the Asia Pacific are distributed,
managed and sold exclusively by Green Globe Asia Pacific (GGAP)
through EC3 Global. If you would like further information on
GGAP, please visit www.greenglobe.org.
The Green Globe International, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=6582 Safe Harbor
Statement This release contains forward-looking statements with
respect to the results of operations and business of Green Globe
International, Inc., which involves risks and uncertainties.
The Company's actual future results could materially differ from
those discussed. The Company intends that such statements
about the Company's future expectations, including future revenues
and earnings, and all other forward-looking statements be subject
to the "Safe Harbors" provision of the Private Securities
Litigation Reform Act of 1995.
CONTACT: Green Globe International, Inc.
Public Relations and Communications
888-528-0883
corporate@greenglobeint.com
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