NEW
YORK, June 19, 2024 /PRNewswire/ -- The global
anti-counterfeit packaging market size is estimated to grow by
USD 170.9 billion from 2024-2028,
according to Technavio. The market is estimated to grow at a
CAGR of almost 16.71% during the forecast period.
Booming E-commerce industry is driving market
growth, with a trend towards advent of smart and
intelligent packaging. However, high cost of anti-counterfeit
technology poses a challenge. Key market players include
Advanced Track and Trace, Alien Technology LLC, AlpVision SA,
Ampacet Corp., Angstrom Technologies Inc., Applied DNA Sciences
Inc., Authentix Inc., Avery Dennison Corp., CCL Industries Inc., EM
Microelectronic Marin SA, Flint Group, Impinj Inc., MicroTag Temed
Ltd, Prooftag SAS, Savi Technology Inc., SICPA HOLDING SA, Thermo
Fisher Scientific Inc., TruTag Technologies Inc., UFlex Ltd., and
Zebra Technologies Corp..
Get a detailed analysis on regions, market
segments, customer landscape, and companies- View the snapshot
of this report
Anti-Counterfeit
Packaging Market Scope
|
Report
Coverage
|
Details
|
Base year
|
2023
|
Historic
period
|
2018 - 2022
|
Forecast
period
|
2024-2028
|
Growth momentum &
CAGR
|
Accelerate at a CAGR of
16.71%
|
Market growth
2024-2028
|
USD 170.9
billion
|
Market
structure
|
Fragmented
|
YoY growth 2022-2023
(%)
|
12.88
|
Regional
analysis
|
North America, Europe,
APAC, South America, and Middle East and Africa
|
Performing market
contribution
|
APAC at 30%
|
Key
countries
|
US, Germany, France,
China, and India
|
Key companies
profiled
|
Advanced Track and
Trace, Alien Technology LLC, AlpVision SA, Ampacet Corp., Angstrom
Technologies Inc., Applied DNA Sciences Inc., Authentix Inc., Avery
Dennison Corp., CCL Industries Inc., EM Microelectronic Marin SA,
Flint Group, Impinj Inc., MicroTag Temed Ltd, Prooftag SAS, Savi
Technology Inc., SICPA HOLDING SA, Thermo Fisher Scientific Inc.,
TruTag Technologies Inc., UFlex Ltd., and Zebra Technologies
Corp.
|
Market Driver
Smart and intelligent packaging is a cutting-edge technology
that enhances product value and quality by monitoring and reporting
product conditions to consumers. This innovation offers various
benefits, including product authenticity confirmation, extended
shelf life, and problem alerts. The use of advanced technologies
like microsensors, printed electronics, and RFID chips further
strengthens its anti-counterfeit capabilities. Despite being in its
early stages, this market holds significant growth potential due to
ongoing advancements.
The Anti-Counterfeit Packaging Market is experiencing
significant growth due to the increasing trend of counterfeit
products in various industries. Brands are investing in advanced
technologies like holograms, QR codes, and track-and-trace systems
to protect their products from counterfeiting. The use of branded
packaging and secure seals is also on the rise. Companies are
focusing on creating complex packaging designs to make it difficult
for counterfeiters to replicate. The use of chemicals and materials
that are difficult to imitate is also becoming popular. The cost of
counterfeit products can be detrimental to businesses, so investing
in anti-counterfeit packaging is a necessary expense. The future of
anti-counterfeit packaging looks promising with the continuous
development of new technologies.
Research report provides comprehensive data on
impact of trend. For more details- Download a Sample
Report
Market Challenges
• The RFID technology and anti-counterfeit packaging
market face significant challenges due to high initial deployment
costs. On average, implementing RFID chips into the supply chain
costs over USD10,000. Active tags
with additional features can cost over USD100. These costs hinder adoption, particularly
for small- and medium-sized vendors. The deployment of flexible
solutions, essential for adapting to changing business
requirements, also involves high costs. The rise in mobility and
remote managing of manufacturing sites adds to these expenses.
Despite expected declines in authentication equipment prices, the
high initial investment remains a barrier to market growth.
Companies must aggressively market the benefits of these solutions
to overcome reluctance to invest.
• The Anti-Counterfeit Packaging Market faces several
challenges in ensuring product authenticity and consumer
protection. Disruptive technologies like Brand Protection Codes,
Holograms, and Track-and-Trace systems are crucial in combating
counterfeit activities. However, costs associated with these
technologies can be prohibitive for some businesses. Additionally,
the need for global standards and regulations to govern
anti-counterfeit packaging is essential. Consumers expect reliable
and secure packaging solutions, and failure to meet these
expectations can result in reputational damage and financial
losses. Furthermore, the rise of e-commerce and cross-border trade
increases the complexity of anti-counterfeit measures. Proactive
strategies, such as regular audits and collaborations with industry
stakeholders, can help mitigate these challenges.
For more insights on driver and
challenges - Request a sample report!
Segment Overview
This anti-counterfeit packaging market report extensively covers
market segmentation by
- Application
- 1.1 Healthcare products
- 1.2 Consumer goods
- 1.3 Others
- Technology
- 2.1 Authentication
- 2.2 Traceability
- Geography
- 3.1 North America
- 3.2 Europe
- 3.3 APAC
- 3.4 South America
- 3.5 Middle East and
Africa
1.1 Healthcare products- The Anti-Counterfeit
Packaging Market is a significant business sector, focusing on
preventing the production and distribution of counterfeit goods.
This market utilizes various technologies such as holograms, RFID
tags, and tamper-evident labels to ensure product authenticity.
Companies invest in these solutions to protect their brand
reputation and consumer trust. The market's growth is driven by
increasing consumer awareness and stringent regulations against
counterfeit products.
For more information on market segmentation with
geographical analysis including forecast (2024-2028) and historic
data (2017-2021) - Download a Sample Report
Research Analysis
The Anti-Counterfeit Packaging Market is experiencing
significant growth due to the rising incidents of counterfeiting,
particularly in eCommerce and luxury packaging sectors. Brand
protection is a top priority for businesses, leading to the
adoption of track-and-trace solutions such as QR codes and
Blockchain technology. These technologies enable the creation of
trackable packaging solutions, enhancing product authenticity and
reducing supply chain disruptions. Strict regulations and global
trade expansion are also driving market growth. However, a lack of
awareness and historical performance concerns may hinder future
growth prospects. Environmental concerns are also being addressed
through the use of sustainable raw materials in anti-counterfeit
packaging solutions.
Market Research Overview
The Anti-Counterfeit Packaging Market is a significant industry
that focuses on developing and implementing innovative solutions to
prevent the production and distribution of counterfeit goods. This
market encompasses various technologies such as holograms, RFID
tags, microprinting, and tracking codes to ensure product
authenticity. The use of advanced materials and techniques in
anti-counterfeit packaging is on the rise, driven by the increasing
global trade and the need for consumer protection. The market is
also influenced by regulatory frameworks and industry standards
that mandate the use of anti-counterfeit measures. The growth of
e-commerce and the proliferation of counterfeit goods online
further underscore the importance of this market. The market is
expected to witness robust growth in the coming years due to these
factors.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Application
-
- Healthcare Products
- Consumer Goods
- Others
- Technology
-
- Authentication
- Traceability
- Geography
-
- North America
- Europe
- APAC
- South America
- Middle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
View original content to download
multimedia:https://www.prnewswire.com/news-releases/anti-counterfeit-packaging-market-size-is-set-to-grow-by-usd-170-9-billion-from-2024-2028--booming-e-commerce-industry-boost-the-market-technavio-302176418.html
SOURCE Technavio