BEIJING, June 19,
2024 /PRNewswire/ -- The "618" Grand Promotion of
2024 has drawn to a close, a landmark event that has ushered in a
new era of simplified shopping. This year's event has eschewed the
traditional pre-sales format in favor of an elongated promotional
period designed to improve the consumer experience. E-commerce
titans—Alibaba, JD, Pinduoduo, Douyin, and Kuaishou—have harmonized
their event schedules to facilitate a more convenient and efficient
shopping journey for consumers.
The platforms have recalibrated their operational focus, moving
from a growth-driven to a user-centric approach. This strategic
realignment is evident in the comprehensive support provided to
SMEs and new merchants, which includes the deployment of AI and
other state-of-the-art productivity tools to bolster their business
capabilities.
The livestreaming platforms have become a highlight of this
year's promotion, but despite its rapid development, the scale and
service are still no match for traditional e-commerce.
For many years, Syntun is monitoring and releasing "618" sales
data as a third-party platform, in order to bring a more impartial
and objective perspective to the public.
According to Syntun, during 2024 China "618" shopping festival
(Tmall: 20:00 20th May. 2024 – 23:59
18th June. 2024; JD: 20:00 31st May.
2024 – 23:59 18th June. 2024; the period for other platforms is from the
start time of "618" Promotion announced by them to 23:59 18th June.
2024), the GMV of the major
e-commerce platforms (only including traditional e-commerce
platforms and livestreaming e-commerce platforms) was 742.8 billion RMB. The GMV of traditional
e-commerce platforms (including Dian
Tao) was 571.1 billion, with Tmall platform ranking first.
Livestreaming e-commerce platforms performed brilliantly, with the
GMV of 206.8 billion. The GMV of New retail platform and community
group buying platforms were 24.9 billion
RMB and 13.9 billion RMB
respectively. In terms of sales categories, Pet Foods and Personal
Hygiene Products & Household Cleanings become popular
categories with the GMV of 5.5 billion
RMB and 15.1 billion RMB
respectively.
For more details about the "618", please click the link:
(PDF)
As a professional digital retail data service provider, Syntun
has developed a variety of products in line with the needs of the
retail industry, which can solve the problems encountered in the
process of production, operation, marketing and management, and
help brands make accurate decisions.
Related Links: www.syntun.com
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