Carbon Transformation Company Presents E-Jet®
SAF as the Future of Fossil-Free Aviation Fuel in Multichannel
Brand Campaign
BERKELEY, Calif., June 18,
2024 /PRNewswire/ -- Twelve™, the carbon
transformation company that turns CO2 into products, today
announced the launch of its "Fuel for the Long Haul™" brand
campaign introducing an industry-first breakthrough technology and
the company's first market offering, E-Jet® Sustainable
Aviation Fuel (SAF).
Twelve's E-Jet® is an e-SAF, which is a fuel made
from CO2, water, and renewable energy, resulting in up to 90% lower
lifecycle emissions compared with conventional jet fuel. e-SAFs use
up to 1,000 times less water and 30 times less land than biofuels
and other SAF options on the market.
"Fuel for the Long Haul" is a multichannel brand campaign that
celebrates a bold new standard for aviation's sustainable future by
introducing the world to E-Jet® SAF. The campaign will
appear in out-of-home advertising, print, digital, installations,
and via both online and in-person events to advance education and
dialogue among industry leaders and travelers alike.
Since its inception in 2015, Twelve has established itself as a
pioneer in climate tech, working to build a fossil-free future
through the science of carbon transformation and electrochemistry.
With the imminent debut of E-Jet® SAF, the company's
partnerships with leaders of industry, such as International
Airlines Group (IAG) and British Airways, Alaska Airlines,
Microsoft, Shopify, SABA, Boston Consulting Group, and Etihad
Airways, paired with its numerous accolades and industry
achievements – including World Economic Forum and UpLink
Sustainable Aviation Challenge winner (2024), MIT's 15 Climate Tech Companies to
Watch (2023), and TIME Best Inventions (2022), among others –
demonstrate the impact and credibility of Twelve's ongoing work
within the sector.
"We have a roadmap to achieve net zero by 2050 including a
target to fly with 10% Sustainable Aviation Fuel by 2030," said
Luis Gallego, CEO of IAG. "The
shortage of sustainable fuel globally continues to be a problem for
our industry although innovative companies like Twelve are an
important part of the solution."
Global aviation will consume nearly 100 billion gallons of fuel
this year alone due to the resurgence of tourism, emitting nearly 1
billion tons of CO2. With an increased worldwide focus on reducing
emissions, both the U.S. and E.U. have set ambitious targets for
SAF production and use via the landmark 2022 Inflation Reduction
Act, follow-on state legislation, and the E.U.'s own SAF mandate,
signaling strong market demand and regulatory support for the
industry. While SAF is critical to decarbonizing aviation,
E-Jet® leads the charge with up to 90% lower lifecycle
emissions, as not all SAF delivers equal decarbonization
impact.
"Aviation sits at the center of the global supply chain and
holds the power to connect each of us with our customers and loved
ones," said Nicholas Flanders, CEO
and Co-Founder of Twelve. "Innovation, connection, and education
are at the heart of the 'Fuel for the Long Haul' campaign and
E-Jet® fuel represents more than just a product. It
symbolizes our larger commitment to creating a fossil-free future
made possible by the incredible potential of carbon transformation
technology. This campaign is about celebrating our milestones and,
more urgently, rallying industry to join us in this critical
mission."
Twelve invites industry stakeholders and everyday travelers
alike to join the movement towards sustainable aviation through
education on this breakthrough technology. Discover more about
E-Jet® SAF and the "Fuel for the Long Haul" campaign by
visiting www.twelve.co/ejet.
Media Contact
379292@email4pr.com
(650) 265-1193
Press Kit
About Twelve:
Twelve™ is the carbon transformation
company. We're on a mission to eliminate global emissions and build
a fossil-free future. Carbon transformation uses CO2 to displace
fossil fuels as a feedstock. Opus™, Twelve's revolutionary carbon
transformation technology, works like industrial photosynthesis. It
transforms CO2, water, and renewable energy into hydrocarbons, the
building blocks for essential chemicals, materials, and fuels.
Twelve can make the same chemicals, materials, and fuels from CO2
that are conventionally made from fossil fuels. Learn more
at www.twelve.co.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/twelve-launches-fuel-for-the-long-haul-campaign-setting-a-new-standard-for-sustainable-aviation-302175526.html
SOURCE Twelve Benefit Corporation