LOS ANGELES, Dec. 5, 2019 /PRNewswire/ -- We learned a lot
about the next generation just by watching 2019 unfold on Tinder.
In fact, 2019 was the year that Gen Z took Tinder by storm: people
under 25 now officially represent the majority of the Tinder
community. Which means if you want to see how the next generation
is chit chatting or 'catching feelings', look no further than the
realm of The Swipe. Whether they were trading Facepalm emojis or
GoT theories, Gen Z's 2019 dating rhythms gave us a glimpse of the
future, and it's looking pretty bright.
2019 was a Facepalm kind of year
If Tinder was any indication, 2019 was a Facepalm of a year.
While over 300 million emojis were used in Tinder bios in 2019, one
rising star really caught our attention: the Facepalm. This emoji
saw a whopping 41% increase in usage in Tinder bios this year.
Apparently, if there's one thing younger generations bond over
today, it's a shared sense of Facepalming at what's happening in
the world. From Aunt Becky buying her kids' way into college, to
spotting a Grande Latte in Westeros, to sksksksk'ing about our own
daily fails, there was plenty that made us Facepalm in 2019.
Fittingly, Facepalms were as diverse as Tinder, with every
variation of the emoji making an appearance.
2019 Goals: Find a 'Real' 'Lit' Match
Based on their bios, it's clear Tinder members want authenticity
above all. 'Real' topped the list of terms daters used in 2019, led
by Gen Z (18-24). This year also sent people in search of
someone who was 'Lit,' could spill the 'Tea,' 'Stanned' the same
things they did, and was on a similar 'Mission.' Here are 2019's
top terms in Tinder bios:
2019 Tinder
Terminology
|
• Real
|
• Travel
|
• Lit
|
• Woke
|
•
Cause/Mission
|
•
Connection
|
• Stan
|
• Explore
|
• Tea
|
• Snack
|
For Gen Zers looking to match, Causes are the new
Travel.
We at Tinder can confirm the next generation of daters want a
partner, not just to match with, but to march with too. Causes were
more than a top trending term on Tinder in 2019: they were
a symbol of a new generation. Gen Zers were more likely to
mention Causes or Missions than Travel in their bios, a huge
contrast to millennials, who were 3x more likely to tout Travel
than Causes. Millennials connect over adventure, while Gen Z bonds
over changing the world. Phrases like climate change, social
justice, environment and gun control topped the list of what Gen Z
cares about.
We want someone who Stans the same things we do.
From Lil Nas X's old west to the Seven Kingdoms, these 2019
cultural moments became the ultimate fodder on Tinder. The next
generation of daters is looking to connect over everything from
female superheroes (Captain Marvel, Lizzo, Elizabeth Warren) and mother nature (Green New
Deal, anyone?) to the Jo Bros, and they want potential baes to know
about it. These topics popped in Tinder bios in 2019:
2019 Trending
Topics
|
• Billie
Eilish
|
• Green New
Deal
|
• Captain
Marvel
|
• Jonas
Brothers
|
• Elizabeth
Warren
|
• Jordyn
Woods
|
• Fyre
Festival
|
• Lizzo
|
• Game of
Thrones
|
• Old Town
Road
|
Honorable mention - Area 51. Attendees may not have
seen them aliens, but they did find someone to hunt with. Area 51
not only almost made it into the top trending topics, it was also
the most popular Tinder badge in 2019.
Pride Kicked Off Match Madness in June
LGBTQ+ pride events kicked off a month of matching mania, with
June boasting the most matching days of any month in 2019. Guess
they don't call it Summer Lovin' for
nothing. But LGBTQ+ pride didn't only run high in June! In fact,
30% more people used Tinder's More Genders feature this year
compared to last, as a way to best reflect their authentic selves.
Usage of the rainbow emoji in Tinder bios also increased 15%
globally from 2018 to 2019. Hey, you know what they say – if you
got it, flaunt it!
NEWS/POLITICS (US ONLY)
As we approach an election year, it's no surprise that politics
saw some serious action on Tinder. Democratic presidential
candidates, along with our current president, dominated the list of
political figures who helped give Tinder members something to talk
about. But a few well-known triplet acronyms, AOC and RBG, also
gave daters a chance to connect.
2019 Trending
Political Figures
|
• Alexandria
Ocasio-Cortez
|
• Joe
Biden
|
• Bernie
Sanders
|
• Kamala
Harris
|
• Donald
Trump
|
• Nancy
Pelosi
|
• Elizabeth
Warren
|
• Robert
Mueller
|
• Greta
Thunberg
|
• Ruth Bader
Ginsburg
|
|
|
** Listed in
alphabetical order, not ranked
|
TRAVEL
The Olympics may still be months away, but Tokyo already scored gold as the city with the
biggest increase in activity per member in 2019. The Nordics also
medaled, with Oslo and
Copenhagen making the list, as did
Eastern Europe courtesy of
Warsaw and Budapest. Looks like it's time to get your
hearts and passports ready for 2020.
2019 Fastest
Growing Global Cities for Interactions
|
1. Tokyo -
JPN
|
6. Budapest-
HUN
|
2. Warsaw -
POL
|
7. Paris -
FRA
|
3. Oslo -
NOR
|
8. Birmingham -
GBR
|
4. Seoul -
KOR
|
9. Munich -
DEU
|
5. Copenhagen -
DNK
|
10. Bangkok -
THA
|
|
|
** Data from Swipe
feature usage
|
Spikes in the Sun Belt
Hotlanta earned its name in 2019, with sparks flying at an all
time high in the Sun Belt capital. Atlanta was the top mover-and-shaker, with the
biggest increase in activity per member in 2019, followed by
Orlando, San Diego and Dallas. This jump in sunnier salutations might
be due to the trend of Americans moving from the coasts to the Sun
Belt, and it looks like the first thing they do when they land is
use the Swipe Right feature. These cities saw the biggest lift in
activity in 2019:
2019 Fastest
Growing Cities for Swipe Surge activations
|
1. Atlanta
|
6. Tampa
|
2. Orlando
|
7. Raleigh
|
3. San
Diego
|
8. San
Antonio
|
4. Dallas-Fort
Worth
|
9.
Sacramento
|
5.
Philadelphia
|
10.
Greensboro
|
And beyond these fastest-growing spots for Swipe Surge periods,
Albuquerque, Salt Lake, Nashville
and Denver are also emerging as
places to check out. New Years' trip to Nashville anyone?
View the release with emojis here.
Methodology:
Information included in this campaign represents overall Tinder
trends, not the personal information of any specific, identified
individual or member. App activity and bio data are representative
of global Tinder activity between January and November 2019.
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SOURCE Tinder