Full-Service Site Helps Beneficiaries Navigate Through a Difficult Time NEW YORK, Feb. 12 /PRNewswire-FirstCall/ -- AXA Equitable Life Insurance Company announced today the launch of its new online Beneficiary Resource Center. In one, easy-to-navigate site, the Beneficiary Resource Center offers the forms, tools, and guidance for beneficiaries and financial professionals to quickly and easily file a life insurance or annuity claim. The site also serves as a portal for information, checklists, and contacts to support beneficiaries through what can be an overwhelming period and to help them prepare for the next stage in their lives. "At AXA Equitable we believe the claim process should be simple and straightforward. Beneficiaries should expect and receive available, attentive and reliable service, with 24/7 access to the information they need," said Mary Beth Farrell, executive vice president and chief service officer. "Our new Beneficiary Resource Center not only makes the claim process more manageable but also brings beneficiaries closer to the information they need to address the many immediate and long-term issues that require their attention." Integrated through out the site visitors can find customer service contacts by product type and a list of offices by region, so that beneficiaries who require additional assistance or advice, know who to call. If preferred, visitors can submit online requests for follow-up contact from a local financial advisor. The site, located at http://www.axa-equitable.com/beneficiary, features four sections, arranged according to beneficiary needs, at each stage following a loss: -- Filing a Claim - Here beneficiaries are guided on how to choose the correct claim form and gather additional documentation, if required, for their particular situation. Beneficiaries can download claim forms to complete, print and save online, at their convenience. They can also find answers to frequently asked questions about life insurance and annuities. -- What to Do After a Loss - Arranged according to stages of need - from the first few days following a loss through the first year - this section offers checklists, notification letter templates and general guidance to help beneficiaries prioritize and keep track of the many legal and personal issues that will need their attention, from contacting creditors and Social Security and changing names on joint property to establishing or reviewing their financial plans. -- The Family Love Letter - Here beneficiaries can download and personalize a Family Love Letter, a powerful estate planning tool that covers crucial issues beyond a will, such as establishing a guardian for children, declaring wishes regarding medical treatment and compiling financial and legal documents, contact information, and account access details. The Family Love Letter is designed to help people avoid future confusion by organizing their thoughts, wishes and assets, for the sake of those they care about most. -- Additional Resources - Beneficiaries who may be embarking on a new chapter in life, with new goals, activities, needs and responsibilities, can find here links to interactive calculators and useful websites, such as Idealist.org, Parentswithoutpartners.org and MyRetirementShop.com. "At AXA Equitable, we take a comprehensive, education-based approach to addressing our customers' needs," said Barbara Goodstein, executive vice president and chief innovation officer. "Through the Beneficiary Resource Center, we are extending that commitment by providing our clients' loved ones with the support and tools they need to make informed decisions about their financial futures at a time that is filled with grief, stress and confusion," said Ms. Goodstein. "It is the latest example of how AXA Equitable promotes financial literacy and redefines what people should expect from a life insurance company." About AXA Equitable In business since 1859, AXA Equitable Life Insurance Company is a leading financial protection company and one of the nation's premier providers of life insurance, annuity, and investment products and services. The company's products and services are distributed to individuals and business owners through its retail distribution channel, AXA Advisors, LLC; to the financial services market through its wholesale distribution channel, AXA Distributors, LLC; and to corporations and their employees through its corporate distribution channel, Corporate Markets. AXA Equitable, a subsidiary of AXA Financial Inc., is part of the global AXA Group, a worldwide leader in financial protection strategies and wealth management. "AXA Group" refers to AXA, a French holding company for an international group of insurance and financial services companies together with its direct and indirect consolidated subsidiaries. While a part of the AXA Group, AXA Equitable is solely responsible for its annuity and life insurance obligations. For more information, visit http://www.axa-equitable.com/. AXA Equitable Life Insurance Company (NY, NY) issues life insurance and annuity products. Guarantees in the life insurance and annuity products are based on the claims-paying ability of AXA Equitable Life Insurance Company. Securities are co-distributed through affiliates, AXA Advisors, LLC and AXA Distributors, LLC. AXA Equitable and AXA Advisors do not provide legal or tax advice. DATASOURCE: AXA Equitable Life Insurance Company CONTACT: Discretion Winter, +1-212-314-2968, , or Jo Ann Tizzano, +1-212-314-2979, Web Site: http://www.axa-equitable.com/ http://www.axa-equitable.com/beneficiary

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