Arria NLG PLC UK Met Office Contract Extension (5271J)
April 08 2015 - 2:00AM
UK Regulatory
TIDMNLG
RNS Number : 5271J
Arria NLG PLC
08 April 2015
8 April 2015
Arria NLG plc
("Arria NLG" or the "Company")
Arria NLG to support the UK Met Office's search engine
optimisation strategy
Arria NLG (AIM: NLG), a leader in the development and deployment
of Natural Language Generation ("NLG") technologies, announces a
new agreement to extend the existing licence with the UK Met Office
for a further year (the "Agreement"). The UK Met Office is a
world-leading weather and climate service, which works closely with
governments, individuals and organisations to share expert
scientific knowledge and advice.
Arria NLG has been working closely with the UK Met Office since
2009 to utilise the power of Arria NLG's technologies to write
on-demand weather forecasts for use by the public. After a
successful collaboration that involved offering Arria NLG's
site-specific NLG forecasts on the invent section of the UK Met
Office website, Arria NLG and the UK Met Office have agreed to an
extension of the existing licensing agreement for this service for
a further year. In particular, the Agreement provides a new
professional services contract to integrate site-specific NLG
forecasts into the UK Met Office's new web page format. The new
project will involve exploring the utilisation of the existing
site-specific NLG software as part of the UK Met Office's optimised
web content, and measuring the impact of NLG content on the UK Met
Office's search engine optimisation strategy.
It is envisaged that the Agreement will enhance the UK Met
Office's existing content marketing strategy and lead to further
exploitation of NLG technology within the UK Met Office's product
portfolio. The extension is set to deepen the long established
relationship between the two organisations.
Simon Swan, head of digital marketing at the UK Met Office says:
"The data and services we provide help our partners and customers
to operate efficiently according to the weather, and that helps to
protect lives and increase prosperity. Working with Arria NLG will
provide us with an opportunity to enhance our content deployed
through digital channels using new technologies to help us drive
our reach to a wider audience."
Stuart Rogers, Chairman and Chief Executive of Arria NLG,
commented: "We are very pleased that the UK Met Office is seeing
great value in our technology and have agreed to continue
developing this valuable public service powered by Arria NLG. As
our relationship with the UK Met Office heads into its 7(th) year,
we look forward to further supporting the efforts of their search
engine optimisation as part of a broader content marketing
strategy. The Arria NLG Engine can be very effective in automating
analysis and generating content for marketing."
For further information, please visit www.arria.comor
contact:
Arria NLG plc Tel +44 (0) 20 7100 4540
Stuart Rogers, Chairman and Chief Executive
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Allenby Capital, Nominated Adviser Tel: +44 (0)20 3328 5656
and Joint Broker
Nick Naylor
Jeremy Porter
James Reeve
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Westhouse Securities, Joint Broker Tel: +44 (0) 20 7601 6100
Antonio Bossi
Robert Finlay
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IFC Advisory, Financial PR and IR Tel: 44 (0) 20 3053 8671
Tim Metcalfe tim.metcalfe@investor-focus.co.uk
Graham Herring graham.herring@investor-focus.co.uk
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This information is provided by RNS
The company news service from the London Stock Exchange
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