LiveWire Ergogenics, Inc. Announces Partnership With NBCTC and Support of Community Programs Nationwide

ANAHEIM, CA--(Marketwired - Oct 17, 2013) - LiveWire Ergogenics, Inc. (OTCQB: LVVV) CEO Bill Hodson announced today that the company has partnered with the National Booster Club Training Council to release fundraising programs in support of local communities and their booster clubs nationally that number in excess of 1 million programs throughout the Unites States.

NBCTC, with its corporate office in Kennewick, Washington is the exclusive national association and industry leader providing booster club guidance, education, training and operational support to booster clubs and their program administrators.

Steve Beden, NBCTC Director, was quoted as saying, "Our partnership with LiveWire will help to address a major challenge that every booster club faces, healthy profitable fundraisers. The relationship with LiveWire allows booster clubs to sell a product that everyone can benefit from."

Stated LiveWire CEO Bill Hodson, "LiveWire continues to pioneer its expansion with grass roots programs targeted directly to our consumers. The partnership with NBCTC puts LiveWire Energy chews in front of thousands of booster clubs, their supporters, alumni, coaches and staff. If there's an event, there's a concession stand, and that's an opportunity for LiveWire. Additionally, this shows that LiveWire supports communities and the parents in their efforts to maintain quality extracurricular programs." 

About LiveWire Ergogenics, Inc. (OTCQB: LVVV) and LiveWire Energy™ Chews LiveWire Energy™ chews are manufactured in Anaheim, California by LiveWire Ergogenics Inc.

Designed for consumers with an action-packed lifestyle, LiveWire Energy™ chews are pocket-sized, portable alternatives to bulky energy drinks or shots. Available in seven different flavors, the Company's grab-n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine), and Coffee (100 mg caffeine).

LiveWire Ergogenics Inc. was formed in 2008 and its products are available for purchase at thousands of retail outlets nationwide or are available online at: http://www.livewireenergy.com

For additional information: Telephone: 714-940-0155 Email: info@livewireenergy.com Facebook: http://www.facebook.com/LiveWireEnergychews Twitter: http://twitter.com/#!/EnergyChews Investor Information visit http://www.otcmarkets.com/stock/LVVV/quote About NBCTC: http://www.training.boosterclubs.org

Safe Harbor Forward-Looking Statements To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.

INVESTOR RELATIONS CONTACT Bill Hodson 714-940-0155 Email: Email Contact

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