Tremor Video Expands Relationship with DoubleVerify to Offer Real-Time Viewability Optimization Using Unique Direct-to-VPAID ...
May 03 2016 - 8:30AM
Business Wire
Builds Upon Existing Partnership to Eliminate
Fraud and Ensure Authentic Impressions
Tremor Video, Inc. (NYSE:TRMR), a provider of software for video
ad effectiveness, today announced it has expanded its partnership
with DoubleVerify, the recognized leader in digital quality
solutions, to now include real-time viewability optimization
through a unique direct-to-VPAID data pass. Tremor Video’s buying
platform is the first to integrate DoubleVerify’s technology on a
direct-to-VPAID basis. This expands upon Tremor Video and
DoubleVerify’s existing partnership established in July 2014 to
bolster Tremor Video's pre-existing ability to continually evaluate
the quality of each individual campaign.
“Our clients are seeing exceptional results by leveraging our
industry pioneering approach to viewability optimization,” said
Mark Kalus, VP of Product, Tremor Video. “With our direct-to-VPAID
integration method, we’ve cracked the code on achieving high levels
of video viewability at scale, and in partnering with DoubleVerify
our platform is able to simultaneously access their robust fraud
detection and viewability metrics on a real-time basis.”
“Large brands depend on DoubleVerify to authenticate the quality
of their digital media decisions,” said Matt McLaughlin, COO at
DoubleVerify. “We’re pleased to expand our integration with
Tremor Video and together provide clients with a powerful,
real-time solution to secure viewable, fraud-free video ads and to
optimize their performance globally.”
The partnership enables Tremor Video clients to optimize
campaigns with MRC-accredited metrics powered by DoubleVerify,
including ad viewability by the MRC definition of a viewable
impression. While others take a pre-bid or post-buy approach to
viewability optimization, Tremor Video’s buyer platform evaluates
each impression in real time for smarter decision-making and top
performance.
These options are available to Tremor Video’s clients globally.
Clients can choose to optimize for DoubleVerify viewability metrics
as a key performance indicator on campaigns that include desktop
and mobile web.
About Tremor Video
Tremor Video (NYSE:TRMR) provides software for video
advertising effectiveness. Our buyer and seller platforms
enable seamless transactions in a premium video
marketplace by offering control and transparency to clients.
We employ patented all-screen technology to make every advertising
moment more relevant for consumers, and deliver maximum results for
buyers and sellers.
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version on businesswire.com: http://www.businesswire.com/news/home/20160503006099/en/
Media:Tremor Video, Inc.Mandy Robinson,
646-278-7416mrobinson@tremorvideo.com
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