Coursa Retail From InvenSense Recognized As Market Leader In Retail Shopper Retargeting & Location Analytics With Two Awards
September 20 2016 - 9:04AM
Business Wire
Frost and Sullivan 2016 North American Retail
Location Intelligence Company of the Year Award & Editor’s
Choice from Shopper Marketing Magazine
InvenSense, Inc., (NYSE:INVN), a leading provider of MEMS sensor
platform solutions, announced the recognition of Coursa Retail™ as
a leader in shopper retargeting and location analytics for brick
and mortar retail. Coursa Retail uses the motion sensors
(accelerometer and gyroscope) in smartphones to accurately track
step-by-step path, location and dwell point history of individual
shoppers in retail stores. This enables retailers and brands to
identify missed conversions and retarget customers more effectively
with products that are of specific interest to them, driving
additional sales.
Frost & Sullivan has awarded Coursa Retail with the 2016
North American Retail Location Intelligence Company of the Year
award. “In the highly competitive retail market, having in-depth
knowledge of customer behavior is critical in the ability of
retailers to maximize sales,” said Brendan Read, Industry Analyst
at Frost and Sullivan. “The genius of Coursa Retail is that it taps
into arguably the best and the most ubiquitous customer-locating
methods available and that is the sensors embedded into everyday
smartphones, activated through retailers’ apps. Coursa Retail
performs its magic as customers go about their business.”
The September 2016 issue of Shopper Marketing Magazine by Path
to Purchase Institute has bestowed Coursa Retail with their
Editor’s Choice, recognizing the key advantages of the Coursa
Retail platform versus existing solutions on the market. Coursa
Retail operates in the background and does not require real-time
engagement by the shopper, nor any expensive per-store
infrastructure or site surveys, and it works on shopper’s existing
iOS and Android smartphones.
The Coursa Retail platform assists retailers by delivering
unprecedented shopper insights such as missed conversions, checkout
duration and queue measurement, purchase sequence, and traffic flow
by department, end-cap, aisle and category. With precise shopper
location information, retailers can retarget consumers based on
their in-store browsing and shopping history that can drastically
improve conversion rates and customer loyalty.
The Coursa Retail platform is available for retail pilot
deployments. The platform will be showcased to retailers at Path to
Purchase Expo in Chicago on September 20-22 (Booth #834). For
additional information, please
visit http://www.coursaretail.com/ or contact Sales at
sales@coursaretail.com.
About InvenSense
InvenSense, Inc. (NYSE:INVN) is the world’s leading provider of
MEMS sensor platforms. InvenSense’s vision of Sensing Everything™
targets the consumer electronics and industrial markets with
integrated Motion and Sound solutions. Our solutions combine MEMS
(micro electrical mechanical systems) sensors, such as
accelerometers, gyroscopes, compasses, and microphones with
proprietary algorithms and firmware that intelligently process,
synthesize, and calibrate the output of sensors, maximizing
performance and accuracy. InvenSense’s motion tracking, audio and
location platforms, and services can be found in Mobile, Wearables,
Smart Home, Industrial, Automotive, and IoT products. InvenSense is
headquartered in San Jose, California and has offices worldwide.
For more information, go to www.invensense.com and
http://www.coursaretail.com.
©2016 InvenSense, Inc. All rights reserved. InvenSense, Sensing
Everything, FireFly, SensorStudio, TrustedSensor, Coursa, Coursa
Sports, Coursa Retail, UltraPrint, MotionTracking,
MotionProcessing, MotionProcessor, MotionFusion, MotionApps,
InvenSenseTV, DMP, AAR, and the InvenSense logo are trademarks of
InvenSense, Inc. Other company and product names may be trademarks
of the respective companies with which they are associated.
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version on businesswire.com: http://www.businesswire.com/news/home/20160920005701/en/
InvenSense, Inc.David A. Almoslino, 408-501-2278Senior
DirectorCorporate Marketingpr@invensense.com
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