InvenSense® Announces Its Expansion Into the Automotive Market Introducing Comprehensive Automotive Sensor Solutions
October 28 2015 - 9:07AM
Business Wire
InvenSense, Inc. (NYSE:INVN), the leading provider of MEMS
sensor platforms, today announced its offering and development of
innovative sensor technology solutions for use in evolving safety
and non-safety automotive applications.
The soaring need for personalized in-vehicle experience,
improved safety, assisted automated driving, and predictable
maintenance systems is driving growth for automotive sensor
technologies. Automotive OEMs and subsystem suppliers are
increasingly looking for innovation beyond the traditional
automotive MEMS suppliers in order to improve system reliability,
cost, and time to market, as the connected car represents an
increasing share of the Internet of Things market. InvenSense
brings to this growth opportunity:
- InvenSense’s high-volume fabrication
platform, high-performance MEMS-based motion tracking devices and
microphones, algorithmic insights and advanced processor
integration to propel innovative solutions and reduce time to
market for novel and reliable sensor solutions.
- IAM-20680 high-performance, low-power,
AEC-Q100-tested 6-axis gyroscope and accelerometer combo. This
product provides customers the flexibility to mount the product in
any orientation and in a small form factor, fitting any system
size. In addition, the IAM-20680 offers best in class noise and
offset stability, that meets the most demanding motion detection
performance for a variety of in-cabin solutions, including
navigation, lift gate motion detection and ADAS camera and image
stabilization.
- InvenSense Positioning Library (IPL)
for the automotive market, which improves standard vehicle
navigation systems by providing continuous and accurate navigation
in areas of poor GNSS signal quality. IPL combines inertial sensor
data from the gyroscope and accelerometer with GNSS to provide
always-available and more accurate location data. This capability
is particularly effective when GNSS is inaccurate, such as in deep
urban canyon environments, or in areas where GNSS is not available,
such as tunnels or parking garages.
- Newly developed gyroscope combos for
safety applications, such as skid control, roll detection and
electronic stability control, supporting the most demanding,
low-bias drift, low-sensitivity drift and high-vibration resiliency
performance requirements
“To reduce the typical design cycle time in the automotive
market, InvenSense has forged a strategic alliance with a leading
sensor and system integration partner for the development of sensor
technology solutions for automotive, including in-cabin
infotainment, as well as the evolving safety applications,” said
Behrooz Abdi, president and CEO of InvenSense. “This alliance
leverages InvenSense technology and expertise in MEMS-based
inertial sensors and microphones coupled with the partner’s
established automotive channels and in-depth insight into
automotive development. This partnership has the potential to
shorten time to market from 5 years to an expected 2 to 3 year
span.”
“The automotive industry is approaching a tipping point of
disruption, with innovations coming from companies outside the
traditional automotive ecosystem, creating ever-increasing demand
for novel sensor assisted systems,” Abdi continued. “Through our
innovative, consumer-oriented, high-performance sensors and
software, in conjunction with our strategic partner, we will
accelerate technology innovation and customer access to
best-in-class new sensor solutions.”
“The barrier to entry in the automotive market is finally
lowering, with strong demand for faster innovation and new sensors
capabilities,” said Jérémie Bouchaud, Director & Senior
Principal Analyst, MEMS & Sensors for IHS. “To attain a higher
level of performance and mounting flexibility and improved in-cabin
convenience and automation, there is a shift in supply chain toward
consumer electronics companies leveraging large volume scale and
faster time to market. Although the majority of today’s devices are
still dedicated automotive components, especially in the harsh
environments of brakes or injection systems, there are a number of
significant examples of consumer device adoption even for safety
applications. The automotive sector represents a meaningful portion
of the MEMS market with 25 percent and $2.57B in value in 2015,
while still offering reasonable volumes and more importantly,
margins. This market remains healthy as a result of the mandates on
key safety systems and government pressure to reduce emissions in
engines.”
For additional information about the InvenSense sensor
platforms, please visit www.invensense.com or contact InvenSense
Sales at sales@invensense.com.
About InvenSense
InvenSense, Inc. (NYSE:INVN) is the world’s leading provider of
MEMS sensor platforms. The company’s patented InvenSense
Fabrication Platform and MotionFusion® technology address the
emerging needs of many mass-market consumer applications via
improved performance, accuracy, and intuitive motion-, gesture- and
sound-based interfaces. InvenSense technology can be found in
Mobile, Wearables, Smart Home, Industrial, and Automotive products.
InvenSense is headquartered in San Jose, California and has offices
in Boston, China, Taiwan, Korea, Japan, France, Canada, Slovakia
and Italy. More information can be found at www.invensense.com or
follow us on Twitter at @InvenSense.
©2015 InvenSense, Inc. All rights reserved. InvenSense, Sensing
Everything, UltraPrint, FireFly, MotionTracking, MotionProcessing,
MotionProcessor, MotionFusion, MotionApps, InvenSenseTV, DMP, AAR,
and the InvenSense logo are trademarks of InvenSense, Inc. Other
company and product names may be trademarks of the respective
companies with which they are associated.
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InvenSense, Inc.David Almoslino, 408-501-2278Senior
DirectorCorporate Marketingpr@invensense.com
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