The Company taps two 19+ year TechTarget veterans to
strengthen leadership team and help drive next period of
growth
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and services, today announced that
it has promoted Rebecca Kitchens from Executive Vice President
& Publisher to President and Steve Niemiec from Chief Revenue
Officer to Chief Operating Officer & Chief Revenue Officer,
effective January 1, 2023.
In her new role as President, Kitchens will oversee several
high-impact, business critical functions including: Market
Development, Segment Marketing, Editorial, Audience & SEO,
Customer Strategy & Enablement, Customer Success Operations,
Product Operations and will continue to head TechTarget’s
Enterprise Strategy Group Division. She is responsible for
continuing to advance organizational alignment, expanding
communications and developing best-of-breed approaches to support
TechTarget’s evolving business.
In his new role, Niemiec will oversee Sales Strategy,
Development, Enablement & Operations, together with Corporate
Marketing. This will bring end-to-end visibility of revenue
operations from demand generation through sales execution and aid
in the implementation of best practices in the field. Likewise, it
will enable fast and effective measurability, resource allocations
and decision-making across go-to-market initiatives.
Kitchens has been with TechTarget since 2002, coming up through
the Sales organization and expanding her success as a leader of our
Market Development, Publishing, and Editorial businesses. Niemiec
joined TechTarget in 2003 in the Sales organization, ultimately
becoming TechTarget’s first-ever Chief Revenue Officer.
“Our business has changed significantly even over the past
couple of years and how we service the business must evolve as
well,” said Michael Cotoia, Chief Executive Officer, TechTarget.
“These moves will help us to capitalize on the right opportunities,
scale the business, streamline our processes and strategically
align our resources for maximum impact.”
“When you look at leadership, you look for people who can
identify the right opportunities for the business, take on any
challenge, make thoughtful and fast decisions and put people in the
best positions to succeed. I am incredibly confident in Rebecca and
Steve’s abilities to lead TechTarget’s next period of growth,”
continued Cotoia.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 150 highly targeted
technology-specific websites and 1,125 channels, TechTarget
attracts and nurtures communities of technology buyers researching
their companies’ information technology needs. By understanding
these buyers’ content consumption behaviors, TechTarget creates the
purchase intent insights that fuel efficient and effective
marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, New York,
Paris, Singapore and Sydney. For more information, visit
techtarget.com and follow us on LinkedIn.
Cautionary Note Regarding Forward-Looking Statements
This press release contains “forward-looking statements” within
the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934 that involve
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version on businesswire.com: https://www.businesswire.com/news/home/20221221005627/en/
Media Inquiries Garrett Mann Sr. Director of Corporate
Communications TechTarget, Inc. 617-431-9371
gmann@techtarget.com
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