TechTarget Announces 2021 North American Winners of Archer Awards for Data-Driven Marketing & Sales Excellence
December 09 2021 - 12:38PM
Business Wire
Technology marketing and sales leaders were honored across 9
categories
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and services, today announced the
2021 North American winners of the Archer Awards, the Company’s
annual awards program that recognizes customers for data-driven
marketing and sales excellence. This year’s winners come from top
hardware, software and services companies of all sizes across many
major enterprise markets, including: Networking, Security, Cloud
Computing, Data Center, Business Applications, Channel and more.
All award recipients are driving significant results in their
companies and markets by leveraging innovative strategies and
tactics fueled by real purchase intent data and services.
You can see the full list of this year’s winners here.
“Each year we are honored to recognize the best of the best in
our industry,” said Michael Cotoia, CEO, TechTarget. “This year’s
Archer Award winners are innovative marketing and sales leaders who
are using purchase intent data to drive incredible outcomes for
their business. Customer success is our #1 priority and we are
extremely proud to work alongside and contribute to the ongoing
success of this group of exceptional organizations.”
An expert panel evaluated nominations and selected the winners
based on criteria established for each category. Awards were
presented in a series of virtual engagements.
2021 North American Archer Awards - Company Winners
Best Account-Based Marketing Program
Best Demand Generation Programs
Best Integrated Program
Best Thought Leadership Program
Marketing Innovation and Excellence
Strategic Alliance Program Excellence
Digital Marketer of the Year
Priority Engine™ Marketer of the Year
Priority Engine Sales Teams of the Year
- Dell Technologies
- Service Express
To learn more about the Archer Awards, click here.
About The Archer Awards
TechTarget’s annual Archer Awards program recognizes innovative
customers in North America, EMEA and APAC: sales and marketing
leaders who demonstrate data-driven excellence and are driving
remarkable results in partnership with TechTarget.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 150 highly targeted
technology-specific websites and 1,125 channels, TechTarget
attracts and nurtures communities of technology buyers researching
their companies’ information technology needs. By understanding
these buyers’ content consumption behaviors, TechTarget creates the
purchase intent insights that fuel efficient and effective
marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, New York,
Paris, San Francisco, Singapore and Sydney. For more information,
visit techtarget.com and follow us on Twitter @TechTarget.
(C) 2021 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and Priority Engine
is a trademark of TechTarget. All other trademarks are the property
of their respective owners.
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Media Inquiries Garrett Mann Sr. Director of Corporate
Communications TechTarget, Inc. 617-431-9371
gmann@techtarget.com
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