TechTarget Expands Purchase Intent Data and Delivers Personalized Interface for Sellers and Marketers in Latest Release of Priority Engine Platform
November 12 2021 - 10:34AM
Business Wire
New enhancements vastly increase active prospects in the
platform and provide streamlined access to new proprietary insights
to increase productivity and pipeline
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and services, today announced that
it has enhanced the ability of sales and marketing teams to
leverage its proprietary intent data to accelerate opportunities
and fuel more pipeline with buying teams at top accounts. The
latest release of TechTarget’s Priority EngineTM platform provides
streamlined access to several new sources of real account and
prospect-level purchase intent data in a new interface customized
specifically for sales and marketing users. Priority Engine is
helping customers get expanded visibility into demand at high
potential accounts, deeper insight into the makeup and engagement
preferences of active buying teams and tools to easily monitor and
quickly act on changes at key accounts. New enhancements
include:
- BrightTALKTM (acquired in December 2020) contacts are now fully
integrated into Priority Engine, delivering access to millions of
new active prospects, better visibility into full buying teams and
more engagement data, including use of webinars, virtual events and
videos.
- Better insight into overall buyer content preferences (content
type and topic) and interactions with customer content across
multiple channels help inform more personalized sales outreach and
marketing engagement strategies.
- Improved interface (UI) customized to salespeople delivers
faster access to data to increase productivity and maximize
opportunities, including new views allowing sales teams to quickly
see untapped, high potential accounts in their territory they have
not yet engaged.
- New timeline showcasing dynamic account journeys featuring
recent and relevant research interactions from target accounts
allows sales to easily monitor buying changes to better optimize
pipeline, identify cross-sell/upsell opportunities and grow
revenue.
This new release not only expands the amount relevant data B2B
enterprise tech companies have access to, it further augments and
extends TechTarget’s ability to service both marketing and sales
use cases. Originally developed primarily as a platform for
marketing, the Company has invested significant resources over the
last two years specifically designed to make the data in Priority
Engine more easily accessible for individual sellers. As a result,
the latest version of Priority Engine now offers modules focused
separately on sales or marketing use cases. This provides flexible,
customized solutions for customers to empower their marketers and
sellers to achieve better performance at scale.
“The extensive data and insights Priority Engine provides allows
us to have better visibility into our territories for enhanced
personalization and more effective outreach,” said Dan O’Brien,
Sales Director, GoSecure.
“Priority Engine delivers the actionable purchase intent data
our customers need to drive superior performance,” said Michael
Cotoia, CEO, TechTarget. “This new release gets exponentially more
data into their hands and gives them the ability to deliver
customized experiences their marketers and sellers need to
thrive.”
TechTarget, a 2021 CODiE Award winner for Best Sales &
Marketing Intelligence Solution, has cemented its leadership in its
space because of the significant value and ROI its customers
achieve. TechTarget purchase intent insight is uniquely powerful
because of how it is made and how it is delivered to B2B tech
marketers and sales professionals. The actionable insights within
the Priority Engine platform are achievable because of the depth of
original decision-support content spanning TechTarget and
BrightTALK’s expansive network as well as its suite of marketing,
sales engagement and go-to-market services.
For more information on TechTarget Priority Engine, visit
www.techtarget.com/Priority-Engine.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 150 highly targeted
technology-specific websites and 1,125 channels, TechTarget
attracts and nurtures communities of technology buyers researching
their companies’ information technology needs. By understanding
these buyers’ content consumption behaviors, TechTarget creates the
purchase intent insights that fuel efficient and effective
marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, New York,
Paris, San Francisco, Singapore and Sydney. For more information,
visit techtarget.com and follow us on Twitter @TechTarget.
(C) 2021 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and Priority Engine
and BrightTALK are trademarks of TechTarget. All other trademarks
are the property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20211112005693/en/
Garrett Mann Senior Director of Corporate Communications
TechTarget, Inc. 617-431-9371 gmann@techtarget.com
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