SANTA ANA, Calif., March 23 /PRNewswire-FirstCall/ -- SRS
Labs (Nasdaq: SRSL), the industry leader in surround sound,
audio, and voice technologies, announced today that it has formed a
strategic partnership with Huawei, a leading wireless telecom
manufacturer, to advance the multimedia performance of the
company's mobile phone product line through the implementation of
SRS WOW HD, commencing with the Huawei C5900 CDMA EVDO model.
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SRS WOW HD optimizes heavily compressed multimedia files
to provide immersive 3D audio, improved bass, greater
high-frequency clarity and elevated sound.
"Huawei is known for developing powerful and innovative mobile
devices, and we are truly excited to have the opportunity to work
along side them in a concerted effort to make a great mobile
product line even better," said Allen H.
Gharapetian, Vice President of Marketing for SRS Labs.
"Whether you're watching a movie or listening to music on your
mobile phone, WOW HD elevates the entertainment experience to a
truly unmatched level by restoring many of the audio cues that were
lost during compression."
Audio performance has become a significant purchasing factor as
consumers shop for more sophisticated phones. A recent MarketTools
study conducted in November 2009
within the United States,
indicated that sound quality is "important to very important" when
purchasing a mobile phone. In addition, a mere 22 percent of
respondents indicated that they were satisfied with their mobile
phones audio capabilities at the time of the study. Both indicators
above clearly illustrate the need for advanced multimedia
solutions, such as SRS WOW HD.
The Huawei C5900 featuring SRS WOW HD is available now
throughout China
Additionally, to celebrate the company's success within the
mobile space SRS Labs is running a sweepstakes that will take place
March 22 – April 16, 2010. To enter for your chance to win,
please visit http://www.srslabs.com/premiumsound.
About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal
processing for consumer electronics. Beginning with the audio
technologies originally developed at Hughes Aircraft, SRS Labs
holds over 150 worldwide patents and is recognized by the industry
as the foremost authority in research and application of human
auditory principles. Through partnerships with leading global CE
companies, semiconductor manufacturers and software partners, SRS
audio, surround sound and voice processing technologies have been
included in over one billion electronic products sold worldwide
including HDTVs, mobile phones, portable media devices, PCs and
automotive entertainment. In fact, SRS Labs is the de-facto
standard of HDTV audio processing with nine of the top ten name
brand flat panel TVs featuring SRS technology. Additionally, SRS
Labs surround sound solutions provide the professional broadcast
and recording industries with high-performance production,
back-haul, storage, and transmission capability. SRS Labs supports
manufacturers worldwide with offices in the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit
www.srslabs.com.
Except for historical information contained in this release,
statements in this release, including those by Mr. Gharapetian,
may constitute forward-looking statements
regarding our assumptions, projections, expectations, targets,
intentions or beliefs about future events that are based on
management's belief, as well as assumptions made by, and
information currently available to, management. While the Company
believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed
in the Company's Form 10-K and other periodic reports filed with
the SEC. SRS Labs specifically disclaims any obligation to update
or revise any forward-looking statement whether as a result of new
information, future developments or otherwise.
SRS Labs, Inc. Contact:
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Investor Relations Contact:
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Michael Bingham, PR Manager
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Matt Glover, Liolios Group, Inc.
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949-442-5582
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949-574-3860
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michaelb@srslabs.com
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info@liolios.com
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Twitter: @SRSLabs
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SOURCE SRS Labs, Inc.