SANTA ANA, Calif., March 18 /PRNewswire-FirstCall/ -- SRS
Labs (Nasdaq: SRSL), the industry leader in surround sound,
audio, and voice technologies, announced today that Texas
Instruments (TI), has adopted SRS WOW HD™ as a standard embedded
feature across the company's miniDSP-based stereo audio codec
product line for low-power mobile phones and personal media
devices. SRS WOW HD significantly expands the dynamic audio
performance of compressed audio over small speakers and headphones.
With this turnkey solution, customers using TI's audio codecs, such
as the TLV320AIC3254, can easily integrate advanced features
to differentiate their products.
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"SRS WOW HD effectively optimizes heavily compressed
files to provide immersive 3D audio, improved bass, greater
high-frequency clarity and elevated sound," said Joanna Skrdlant, Senior Director of Global
Platform Partnerships for SRS Labs. "Combining this technology with
TI's industry-leading audio codecs provides an extraordinary audio
experience for mobile phones' small speakers and headphones which
can be difficult or near impossible to achieve without SRS WOW
HD."
Key features/benefits to product makers:
- Low-power 1.8-V codec combines integrated power management and
dual miniDSP audio processing engines
- Programmable miniDSP audio processing engine allows users to
implement audio enhancements on the device while freeing MIPS on
the primary processor
- Includes leading SRS stereo and bass enhancements to
differentiate products, reduce engineering cost and component count
and reach the market faster
"SRS Labs is a proven developer of audio processing software for
mobile devices. With SRS Labs' software in TI's PurePath Studio,
our customers can design, configure and load their applications
into the very low power miniDSP in an intuitive, drag-and-drop
environment," said Luca Cacioli,
Portable Audio Marketing Manager at Texas Instruments. "This type
of advanced design tool eliminates the need for complex and
time-consuming development, integration and test and lets designers
add premium audio technologies quickly."
Audio performance has become a significant differentiation
factor for mobile phone manufacturers determined to capture
consumers who are looking for more sophisticated phones. In a
recent MarketTools study conducted in November 2009 in the
United States, 92 percent of the survey respondents
indicated that the quality of sound is a significant factor when
purchasing a mobile phone. In addition, a mere 22 percent of the
respondents were satisfied with their mobile phones at the time of
the survey. Both indicators above clearly illustrate the need for
advanced audio solutions – such as SRS WOW HD – to find their way
onto mobile phones in worldwide markets.
The new TI solution will be demonstrated during CTIA Wireless in
Las Vegas, March 23rd-25th, 2010.
Find out more about the total solution by visiting the links
below:
- SRS WOW HD: www.srslabs.com/srswowhd
- TI audio codec samples and evaluation modules:
http://www.ti.com/minidspsrs-pr
- Ask design questions on TI's audio community:
www.ti.com/audioforum-pr
Contact SRS at CTIA@srslabs.com to schedule a
demonstration at CTIA Wireless. Demonstrations of the
combined solution will be available within the SRS meeting room,
N104, which is located in the North Hall of the Las Vegas Convention Center.
About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal
processing for consumer electronics. Beginning with the audio
technologies originally developed at Hughes Aircraft, SRS Labs
holds over 150 worldwide patents and is recognized by the industry
as the foremost authority in research and application of audio post
processing technologies based on the human auditory
principles.Through partnerships with leading global CE companies,
semiconductor manufacturers and software partners, SRS is
recognized as the de facto standard in audio enhancement, surround
sound, volume leveling and voice processing technologies. SRS
solutions have been included in over one billion electronic
products sold worldwide including flat panel HDTVs, STBs, mobile
phones, portable media devices, PCs and automotive entertainment.
SRS Labs supports its partners around the globe with a network of
offices in regions including the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit
www.srslabs.com. Visit SRS Labs' blog at
soundingoff.srslabs.com, on Facebook at
www.facebook.com/srslabs or on Twitter at
http://www.twitter.com/srslabs.
Except for historical information contained in this release,
statements in this release, including those by Mrs. Skrdlant,
may constitute forward-looking statements
regarding our assumptions, projections, expectations, targets,
intentions or beliefs about future events that are based on
management's belief, as well as assumptions made by, and
information currently available to, management. While the
Company believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed
in the Company's Form 10-K and other periodic reports filed with
the SEC. SRS Labs specifically disclaims any obligation to update
or revise any forward-looking statement whether as a result of new
information, future developments or otherwise.
SRS Labs, Inc.
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Investor Relations
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Matt Glover, Liolios
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9494425582
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949-574-3860
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michaelb@srslabs.com
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info@liolios.com
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Twitter:
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SOURCE SRS Labs