SRS Labs Brings Audio Expertise to Khronos Group
February 15 2010 - 2:00AM
PR Newswire (US)
SRS TruMedia and Other SRS Audio Solutions Now Compliant With
Consortium's APIs SANTA ANA, Calif., Feb. 15 /PRNewswire-FirstCall/
-- SRS Labs (NASDAQ: SRSL), the industry leader in surround sound,
audio, and voice technologies, announced today that it has joined
the Khronos Group, and that its mobile audio solutions are now
compliant with the group's popular OpenMAX and OpenSL ES
Application Programming Interface (API). (Logo:
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO) The
Khronos Group is a tech industry consortium of more than 100
companies that aim to create open standard APIs that enable the
authoring and playback of rich media on a wide variety of platforms
and devices. "Lasting innovation is often the result of sincere
collaboration, and we are excited to contribute to the Khronos
Group by lending our audio expertise," said Allen H. Gharapetian,
Vice President of Marketing for SRS Labs. "We have several powerful
audio solutions, such as SRS TruMedia(TM), that are now OpenMAX and
OpenSL ES compliant, and we're confident that their implementation
will lead to the delivery of cutting edge solutions." TruMedia,
which is a modular-based platform, provides OEMs with the
capability to precisely tune the audio suite for optimal audio
performance on every device, make and model. Specifically, TruMedia
delivers uncompromisingly natural and immersive sound for music and
movies, adding remarkable depth, detail and clarity. With SRS
TruMedia, even the smallest speakers can now offer an expanded 3D
sound field and increased bass response. "We warmly welcome SRS
Labs as a valued new member of the Khronos Group and their
participation in creating open media standards," said Neil Trevett,
president of the Khronos Group. "The value and relevance of the
specifications created by Khronos depends heavily on the insights
and leadership of technology leaders. SRS Labs will play a key role
in ensuring our audio standards truly meet the needs of the
industry." A Demonstration of SRS' audio solutions will be
available at Mobile World Congress in Barcelona, Spain, at the SRS
Labs meeting room, located in Hall 4, Level 7, Stand HS10. About
SRS Labs, Inc. Founded in 1993, SRS Labs is the industry leader in
audio signal processing for consumer electronics. Beginning with
the audio technologies originally developed at Hughes Aircraft, SRS
Labs holds over 150 worldwide patents and is recognized by the
industry as the foremost authority in research and application of
human auditory principles. Through partnerships with leading global
CE companies, semiconductor manufacturers and software partners,
SRS audio, surround sound and voice processing technologies have
been included in over one billion electronic products sold
worldwide including HDTVs, mobile phones, portable media devices,
PCs and automotive entertainment. In fact, SRS Labs is the de-facto
standard of HDTV audio processing with nine of the top ten name
brand flat panel TVs featuring SRS technology. Additionally, SRS
Labs surround sound solutions provide the professional broadcast
and recording industries with high-performance production,
back-haul, storage, and transmission capability. SRS Labs supports
manufacturers worldwide with offices in the U.S., China, Europe,
Japan, Korea and Taiwan. For more information, visit
http://www.srslabs.com/. Except for historical information
contained in this release, statements in this release, including
those by Mr. Gharapetian, may constitute forward-looking statements
regarding our assumptions, projections, expectations, targets,
intentions or beliefs about future events that are based on
management's belief, as well as assumptions made by, and
information currently available to, management. While the Company
believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise. SRS Labs, Inc. Contact: Investor
Relations Contact: Michael Bingham, PR Manager Matt Glover, Liolios
Group, Inc. 949-442-5582 949-574-3860 Twitter: @SRSLabs
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
http://photoarchive.ap.org/ DATASOURCE: SRS Labs CONTACT: Michael
Bingham, PR Manager of SRS Labs, +1-949-442-5582, ; or Investor
Relations, Matt Glover of Liolios Group, Inc., +1-949-574-3860, ,
for SRS Labs Web Site: http://www.srslabs.com/
Copyright